Transcript The Underagers
The Underagers Luis Aguilar Jesse Aurit Dan Kelly Mike Petersen Katie Cummings Bob Telford Emily Gnadt Linda VanVonderen Mike Will
Problem Proposal Agenda
Problem – Restrictions on advertising are too strict Too many regulations/levels – Government regulations – Community regulations – Self regulations Difficult to find Lack of definition Effective ???
Proposal Decrease regulation around advertising – Keep government regulation – Eliminate most of the self regulation – Communities can regulate – Include in advertising: Drinking age Safety regulation
Government regulations Definition of Advertising Misleading Owner responsible for publication No obscene or indecent content Potency of alcohol Confusion of brands and taste test
Current Community standards Limit advertising at community events Restriction of advertising location Banning TV and Radio
Current Self regulations Prohibition of use of certain characters Product placement College Marketing Advertising appeals
Supporting arguments Ineffective Regulations Freedom of Speech Effectiveness of Advertising Alcohol, Tobacco, and Gambling Common Sense
Ineffective Regulations Sports celebrities Actors must be 25 Internet entry of age Alcohol Potency Side Effects Health Benefits
ADS
Freedom Of Speech “Congress shall make no law…abridging the freedom of speech, or of the press.” 44 Liquormart Inc. v. Rhode Island Department of Health and Human Services Federal Trade Commission
Effectiveness of Advertising Research – Problems – Correlation – Childhood exposure to alcohol – Advertising influences consumption
Advertising vs. Consumption
Alcohol, Tobacco, & Gambling Tobacco restrictions Health impacts of – Alcohol – Tobacco Gambling
Common Sense Increase market share Appropriate broadcasting of ads Voluntary decision to consume – Peer Pressure – Parental Influence
Influential Impacts Percent 70 60 50 40 30 20 10 0 Parents Best Friends Teachers What they see on television What they see in ads Percent
Recommendation/Conclusion Make people accountable for their own actions Enforce drinking age Increase price of alcohol Continue to educate… – Parental guidance