Transcript Slide 1
Market Change Let’s get ready! Asia - Australasia - Americas Auckland Airport | April | 1 Ambition 2020 3.5m+ Arrivals *YE Dec 2011 2.6 million….Forecast 2016 2.99 million • • • • • • 1.5m from Australia 900,000 from Asia China 400,000 plus, Japan 100,000 Nth America 300k UK back at 250k, Germany 80,000 Asia largest growth 450,000 ….35% higher than Australia Growth Source: TFI/MED/AIAL Auckland Airport | April | 2 Longer Horizon View of Growth Potential Growth in Visitor Arrivals 2011-2020 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 Growth We still need to compete to capture Source: TFI/MED/AIAL Auckland Airport | April | 3 Asia will be our second largest market Breakdown of Visitor Arrivals 2020 76,183, 2% 45,473, 1% 56,279, 2% Asia 245,744, 7% 345,877, 10% 249,451, 7% 164,125, 5% 433,942, 12% 900,143, 25% 96,176, 3% 80,957, 2% 21,315, 1% 49,821, 1% 25,421, 1% 65,735, 2% 33,845, 1% 58,321, 2% 34,611, 1% 1,497,107, 42% Aust Pacific USA Canada United Kingdom Germany France China Japan Korea Taiwan Singapore Thailand Malaysia Hong Kong India Indonesia Other Source: TFI/MED/AIAL Auckland Airport | April | 4 The market is changing. Let’s work together to capture our share. Numbers and spending of global middle class. 2009 - 2030 2009 2020 2030 66% 3,228 million Of the world’s middle class by 2030 13% Of the world’s middle class by 2030 635 million Source: OECD/AIAL Auckland Airport | April | 5 With risk in Europe and US Airlines will Look to Asia OECD’s assessment of the downside risk to GDP 2011 2012 central forecast 2012OECD scenario Eurozone US China World Source: IATA Auckland Airport | April | 6 Cost rises are forcing changes Each week IATA updates it’s jet fuel price index to provide the latest price data from the leading energy information provider Platts. The weekly index and price data shows the global average price paid at the refinery for aviation jet fuel. This weeks’s prices of aviation jet fuel: Percentage change vs. 20 Apr 2012 Index* $/b Cts/gal $/mt 1 week ago 1 month ago 1 year ago Jet fuel price 368.3 134.7 320.8 1061.9 -1.1% -2.6% -3.9% Source: Platts. * 100 in 2000 (87 cts/gal) Impact on this year’s fuel bill of the global airline industry: New fuel price average from 2012 Impact on 2012 fuel bill $135.1/b +$41 billion Estimated by IATA Methodology Auckland Airport | April | 7 Rising Fuel Causing issue in Ultra Long Haul AKL Routes Source: TFI/MED/AIAL Auckland Airport | April | 8 Ambition 2020 $8.5b+ Value *YE Dec 2011 $5.76 billion….Forecast 2016 $6.6 billion • • • • • • Asia will be largest value market worth $2.75 billion China $1.5b plus, Korea $330m, Japan $300m Australia $2.35 billion North America $800m UK $690m, Germany $290m Indonesia $100m, Singapore $100m, Malaysia $100m Source: TFI/AIAL/MED Auckland Airport | April | 9 Longer Horizon View of Growth Potential Visitor Spend Growth 2011-2020 (NZD Millions) 1,200 1,000 800 600 Visitor Spend Growth 400 200 0 Australia Auckland Airport | April | 10 United Kingdom Germany United States Canada China Japan South Korea Singapore Taiwan Other Source: TFI/MED/AIAL Delivering $3 billion additional visitor spend $70 , 1% $72 , 1% Visitor Value 2020 by Country (NZD millions) $96 , 1% $94 , 1% $118 , 1% $957 , 11% $118 , 1% $126 , 1% $151 , 2% $167 , 2% $2,346 , 27% $290 , 3% $306 , 4% $1,496 , 18% $331 , 4% $454 , 5% $655 , 8% $693 , 8% Aust China United Kingdom USA Pacific Korea Japan Germany India Canada France Singapore Malaysia Indonesia Hong Kong Taiwan Thailand Other We still need to compete to capture Source: TFI/MED/AIAL Auckland Airport | April | 11 Economics HNWI Population by Country 2010 3104 2866 ( 3500 N u 3000 m b T 2500 e h r o 2000 u o s 1500 f a n 1000 H d N s 500 W I 0 ' s 1739 1650 862 924 477 535 448 454 383 396 ) USA Japan Germany China UK France HNWI (000's) 2009 251 282 222 243 174 193 179 170 147 155 127 153 Canada Switzerland Australia Italy Brazil India HNWI (000's) 2010 The wealth at top is growing Source: Capgemini,/Merrill Lynch/Knight Frank/AIAL Auckland Airport | April | 12 Asia Wealth Growth is Strong Forecast Asian HNWI (USD 1 M) by Country HNWI 2010 (ooo's) HNWI 2015 (ooo's) 1956 1739 1378 502 403 310 173 Japan China India 138 South Korea 70 136 Taiwan 86 131 64 129 Hong Kong Singapore 47 129 Thailand 33 99 Indonesia 32 68 16 38 Malaysia Philippines We need to compete at that end Source: CLSA/Capgemini,/Merrill Lynch/Knight Frank/AIAL Auckland Airport | April | 13 Need to grow Mono NZ for Maximum Value Holiday Arrivals Mono v Dual Destination 2011 Dual Aus China NZ Only 86% Germany 5% 46% UK 31% 54% 75% Canada 23% 2% 64% USA 11% 42% Taiwan 35% Singapore 18% 5% 3% 23% 24% 58% Other 9% 22% 23% Korea Japan Dual Other 31% 15% 43% 14% 51% 0% 82% 92% Building New Zealand Mono & Longer Stay Source: TFI/MED/AIAL Auckland Airport | April | 14 Ambition 2020 Key Pillars • • • • • • • Auckland Airport | April | 15 More Air Capacity with Emphasis on Direct/Hubs/Connectivity Building Value to Ensure Sustainable Growth/Yield Work with Industry on New Value Customer Segments Develop Channel Partnerships Expanding into New Growth Regions (China 2nd Tier, Indonesia, Perth etc.) Assisting with Industry Readiness & Developing Quality Position Premium Value Partnerships Ambition 2020 China 430,000 • • • • • • • Grow Directs from 12 per week to 35 per week New regional development through CZ/MU networks connects across Asia Work with Industry on New FIT segments/Development Corporate/MICE Develop Channel build premium value and yield for airlines GDP Growth 2012 +8.3%... Market Share 0.8% 2020 v 2011 0.7% and 2010 0.6% (Total Outbound less HKG & Macau) Need to compete with Australia for Dual v Mono Auckland Airport | April | 16 Build Direct China Air Capacity to 35 Flights PW 500000 Development of Longer Stay Mono NZ via Direct Flights 450000 400000 350000 300000 250000 200000 150000 100000 50000 0 Today 2020 Total Visitor Arrivals China Direct Flight Chinese Visitor Arrivals We still need to compete to capture Source: TFI/AIAL/Sabre Auckland Airport | April | 17 Enabling us to Grow Share AUS 7.5:1 NZ AUS 11:1 NZ We still need to compete to capture Source: TFI/MED/TA/AIAL Auckland Airport | April | 18 8M, Liaoning Province 44M, GDP USD 77 Billion Heavy Industry, Aerospace, Machine Tools, Auto 27.9% Growth in China Harbin Changchun Shenyang City Beijing Dalian Tianjin Taiyuan 14M, Sichuan Province 80M, GDP USD 111 Billion Food , Medicine, Machinery, IT 22.9% Qingdao Zhengzhou 269.9% Xianyang 226.6% 49.4% Jinan 9M, Shandong Province 96M, GDP USD 711 Billion , Cotton, Wheat, Gold, Diamond , Sapphires, Petroleum, Wine Nanjing 25.8% Chengdu Hongqiao Shanghai Ningbo Wuhan Hangzhou Wenzhou Chongqing 20.8% Changsha Nanchang Guilin Kuming Nanning Haikou Auckland Airport | April | 19 Sanya Guangzhou Fuzhou Xiamen 7M, Fujian Province 37M, GDP USD 59 Billion Food Processing, Industrial Chemicals , Wood & Paper Shanghai Beijing Guangzhou Shenyang Fuzhou Qingdao Dalian Chengdu Nanjing Xiamen Wuhan Xianyang Zhengzhou Hangzhou Hongqiao Changsha Kuming Tianjin Chongqing Harbin Jinan Nanning Changchun Ningbo Haikou Sanya Taiyuan Nanchang Guilin Wenzhou YE Feb 12 YE Feb 11 Growth 67907 57773 34689 6240 5618 4317 3942 3836 3682 3278 2728 2682 2476 2416 2112 2053 2042 1826 1392 1332 1059 1036 787 745 669 524 522 495 450 361 69803 58682 13813 4877 4650 3513 3248 3049 2788 2858 2085 1795 758 1713 571 1586 1417 1104 1242 500 560 441 344 502 315 309 67 173 285 80 Source: AIAL/Sabre/AI -2.7% -1.5% 151.1% 27.9% 20.8% 22.9% 21.4% 25.8% 32.1% 14.7% 30.8% 49.4% 226.6% 41.0% 269.9% 29.4% 44.1% 65.4% 12.1% 166.4% 89.1% 134.9% 128.8% 48.4% 112.4% 69.6% 679.1% 186.1% 57.9% 351.3% Auckland Airport | April | 20 Passengers Mariana Islands Kazakstan India Japan Turkmenistan Maldives Pakistan Egypt Sweden Indonesia Libya Brunei Darussalam Singapore Mongolia Iran Hungary Italy Australia Turkey Austria Qatar Belgium Saudi Arabia United Arab Emirates Canada Israel Netherlands Finland Denmark United Kingdom Ethiopia Germany New Zealand Spain United States France 8000000 Switzerland Mexico South Africa Algeria Competing at High End 9000000 2500 Top 40 Average Fare & O&D Traffic from China by Country YE Feb 2012 7000000 2000 6000000 5000000 1500 4000000 1000 3000000 2000000 500 1000000 0 0 ODAvgOneWayFareInUSD We compete with Europe & Nth America Source: AIAL/Sabre/GCM Premium JV AIAL/ATEED/Trade Auckland Airport | April | 21 Premium JV AIAL/TNZ/Airline China Building FIT & Value Market Auckland Airport | April | 22 Competitive Products 地区/Region 行程名字/Name of the trip 前往国家/城市 Countries/Cities 价格/元 Price in RMB 出发日期 Departure Date 酒店标准 Hotel Standard 品味轩尼诗,意瑞法(世纪冰河, 世界酒庄)12天 Tast of 瑞士、法国、意大利 Switzerland, France, 欧洲 Europe Hennessy, Glacier, World Italy famous winery, 12 days 18499-19199 2012-5-22、2012-6-14、20126-16、2012-6-22、2012-7-8、 当地三星或 四星 Local 3 or 4 2012-7-12、2012-7-17、2012- star 7-22、2012-7-27 德意荷法瑞(郁金香花季, 意大利(米兰)、瑞士、德国、法国、比利 浪漫之路)10天 Tulip flower 欧洲 Europe 时、荷兰 Italy (Milan), Switzerland, season, Romantic pathway, 10 Germany, France, Belgen, Holland days 13799-14199 2012-5-16、 2012-5-29、 2012-6-13、 2012-6-27 当地三星或 四星 Local 3 or 4 star 2012-5-29、 当地三星或 四星 Local 3 or 4 star 翡翠王国爱尔兰英格兰(奥运 场馆巡游)纯美10天 Kingdom 英伦三岛:英格兰、苏格兰、爱尔 欧洲 Europe of Jade, Ireland/England England, Scottland, Ireland (Olympic Stadium), 10 days pure and beautiful 欧洲 Europe 西班牙圆舞曲四星品味10天 埃斯可里尔、塞哥维亚、巴塞罗那、马德 Spanish 4 star 10 days 里 Esk Lille, Segovia, Barcelona, Madrid 意瑞法(依云镇TGV高铁)四星 法国、瑞士、意大利 France, Swissland, 欧洲 Europe 10天 Evian Water town, TGV Italy highspeed rail, 4 star, 10 days 欧洲 Europe 德奥瑞(阿尔卑斯山之路)10 瑞士、奥地利、德国 Switzerland, Austria, Germany 天 Alps Road 10 days Auckland Airport | April | 23 18199 15199-16199 2012-5-26、2012-7-13、2012- 当地三星或 四星 Local 3 or 4 7-27 star 17499-18499 2012-5-21、2012-6-11、20126-16、2012-6-18、2012-6-23、 当地四星 Local 4 star 2012-7-9、2012-7-14、2012-723、2012-7-30 17199-17799 2012-6-16、2012-7-13、2012- 当地三星或 四星 Local 3 or 4 7-22 star Premium Development Auckland Airport | April | 24 Building NZ Preference 5000 25000 AKL V MEL CAN-AKL by Fare Class YE Feb 12 4500 4000 20000 3500 3000 15000 2500 2000 10000 1500 1000 5000 500 0 0 J I P D C W AKL Pax K T Y M MEL Pax G * S Z L H AKL AvgOneWayFareInUSD Q B E R V F U O N MEL AvgOneWayFareInUSD Developing the Airline Preference for NZ Auckland Airport | April | 25 X Thank You Let’s get ready! Asia - Australasia - Americas Auckland Airport | April | 26