Writing Result Measures and Program Evaluation
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Transcript Writing Result Measures and Program Evaluation
Writing Result Measures and
Program Evaluation
Kathy Keeley
Northland Foundation
Strengthening Communities
April 14, 2011
Agenda
Welcome
Review Technology
Overview and Definitions
Writing Result Measures and Examples
Program Evaluation
Definitions and Purpose
Methods
Using with Results Methods
Webinar Feedback – Please complete
SurveyMonkey form
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Technology
Mute & Unmute Phone *5
We ask that everyone leave their phone on mute until question
and answer time to avoid outside noises.
Asking Questions
Please use the chat to the right of your screen for any questions.
We hope to have time to respond.
If Cut Off – what to do
If you have technical difficulties we have loaded this PowerPoint
on our website that you can follow along with.
www.northlandfdn.org/Grants/NonprofitResources.shtml
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Writing Result Measures
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Results /Outcomes
Results are also called Outcomes.
Impact – Benefit to the client.
Beyond the numbers who attend your program
or services.
Answers “what is different because of what you
do?” NOT “what you do
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Not A Strategy
Outcome is:
Healthy Babies
Youth Ready for
College
Strategy is:
Train mothers in
illness prevention
model
Educational Reform
in High Schools
Sense of connection
to social issues in our
community
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Rewrite all plays to
focus on current
social issues in the
city
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Not Outputs
Not how many people served
What is the benefit to the client because they
got help from your organization?
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Why Important?
Mission
Right programs and services
Demonstrate a return on investment
Consistent message for donors
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Definition of Result Measure
Outcome – Benefit from what you do
Indicator – Measure of your impact on the
outcome
Target – Number you are trying to achieve
Example
Public Safety (Outcome)
50% (target) emergency calls will be responded
to within 3 minutes (indicator)
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Steps to Create
1. Who is the customer?
Decide who you intend to benefit from what you do?
2. How do they benefit?
Identify exactly how you want them to benefit
because of what you do--Outcomes. Examples:
skills, behavior, knowledge, circumstances, attitudes,
enjoyment……
3. Select measurable indicators for each
Outcome.
Review for ability to communicate your story and ease of
data collection
4. Decide 3-5 year targets for each indicator.
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Results Must
Communicate Story – Be compelling
Be affordable to measure
Have a baseline of data
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Examples
Healthy Children
80% of children will be immunized before kindergarten.
Employed Individuals with Living Wage
50% of program graduates will obtain a job that pays at
least $12 an hour.
Audience Participation
50% of audience will participate in audience talk back
sessions.
New Audience Development
25% of audiences will be composed of young
professionals
Eliminating Homelessness
50% of homeless individuals will obtain permanent housing
Outcome
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Target
Indicator
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Results - Outcomes
What to Measure
Feelings – not very effective
Learning - Increased knowledge
Increased skills – new skills to apply
Effectiveness – change in life circumstances
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Examples
Improving Parenting Skills
50% of families receiving case management
achieve goals established in plan.
Children Reading at/or above
60% of children improve reading as measured by X
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Program Evaluation
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Program Evaluation
Making Decisions
Funding –Accountable, Cuts, New Funding
Improve Program
Respond customer satisfaction
Measure against Strategic Plan
Board and Management Dashboard
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Before
What do you want to know – really know?
2. Who is the audience?
3. What kinds of information is needed?
1.
Strengths and Weaknesses
Outcomes vs. Outputs – what happened
Client experience – customer satisfaction
4. How will you collect?
5. 5. Timeline
6. 6. What can you afford?
4.
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Types of Evaluation
Goals – Client, Program, Funding
Surveys (follow-up)
Interviews
Documentation Review
Outcomes – what has been achieved
Survey
Database Records
Sample Interviews
Process – how program works
Focus Groups
Interviews
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Data Base Resources
http://www.communitytech.net/
Vista Share http://www.vistashare.com/Corporate/Home/
Sales Forces – www.saleforce.com
Filemaker Pro
Access
Excel Spreadsheet
Trade Association in Sector
http://www.socialsolutions.com/
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Resources
Program Managers Guide
Methods Review
PowerPoint Slides
www.northlandfdn.org/Grants/NonprofitResour
ces.shtml
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Wrap-up
Please complete the SurveyMonkey webinar
feedback form. You will be receiving an email
shortly.
Feedback form
link: www.surveymonkey.com/s/HB2788G
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