Transcript Collecting Primary Data by Communication

Collecting Primary Data by
Communication
Chapter 6
Structured v. Unstructured

What is structure?

Fixed-alternative questions



Pros
Cons
Open-ended questions


Pros
Cons
Disguised v. Undisguised

Disguise

Definition
When to disguise?

Ethical considerations


Debriefing
Methods of Administering
Questionnaire

Aspects to consider



Sampling control
Information control
Administrative control
Personal Interviews


Where?
Sampling control


Information control



Response rates
Advantages
Errors
Administrative control

Cost
Telephone Interviews

Sampling control



Information control



Issues
RDD
CAI
Length
Administrative
Mail Questionnaire

Sampling control


Information control



Response rates
Length
Sensitive questions
Administrative control


Cost
Time
Internet-based Questionnaires

Sampling control



Information control


Email lists
Response rates
Sequencing
Administrative control


Cost
Time