Transcript Entrepreneurship Management

ENTREPRENEURSHIP
MANAGEMENT
Intrapreneurship
Prof Bharat Nadkarni
Entrepreneurship Management
Entrepreneur and Intrapreneur
What is Intrapreneurship ?
• It is a corporate entrepreneurship
• It is entrepreneurship in existing business
• They bridge a gap between a manager and an innovator.
• Their contribution is in taking new ideas and even working
prototype and turning them into profitable products and
businesses.
• When the ideas have become solid and functioning
businesses, intrapreneurs tend to grow bored. At this point,
they often need proven managers to maintain and develop
business while they go back to building new ventures for
others to manage.
Entrepreneurship Management
As a corp. entrepreneurship – an organisation seeks to
expand/ grow by exploring new opportunities through new
combinations of its existing resources.
• It is a tool for stimulating and capitalizing on individuals in
an organisation who believe that something can be done
differently and in a better way.
An Entrepreneur operates in an open world whereas an
intrapreneur operates within the organisation.
For Entrepreneur, the liability is total whereas for
Intrapreneur the liability is limited to his contract with
his employers.
Entrepreneurship Management
An Intrapreneurs profile
• Vision
• Motivation
• Bias to act
• Skills
• Locus to control
• Locus to risk
• Failure and mistakes
• Goal – setting
• Innovation
Entrepreneurship Management
Advantages of Intrapreneurship
• Intrapreneurial ideas offer a way to build onto or improve
the corp. business
• Capital for the idea is easy to come from internal sources
within a corp. identity
• The established corporate image helps to boost the
chances of success of an intrapreneur idea.
• Corporates offer economies of scale in marketing,
distribution and service.
• Corporates offer the unique advantage of multidisciplinary
teamwork. The intrapreneur retains the job security but as
well enjoys the freedom and prosperity.
Entrepreneurship Management
Intrapreneurial Environment
• Organization operates on frontiers of technology
• New ideas encouraged
• Trial and error encouraged
• Failures are allowed
• Resources available and accessible
• Multidiscipline teamwork approach
• Long time horizon
• Appropriate reward system
• Support of top management
Entrepreneurship Management
Comparison between Entrepreneurial,
Intrapreneurial and Managerial functions
• primary motives
• time orientation
• activity
• risk
• status
• failure and mistakes
• decisions
• who serves
• relationship with others
• family history
Entrepreneurship Management
Comparison between Entrepreneurial, Intrapreneurial and Managerial functions
Managerial
Intrapreneurial
Entrepreneurial
Primary motives
promotional and other
traditional corporate rewards
like office, staff, power
Independence and ability to
advance in the corp. rewards
Independence,
opportunity and money
Time orientation
Short term - meeting quotas
and budgets, W/M/Q and
annual planning horizon
Between Manager and
Entrepreneur, depending on
urgency to meet self imposed
and corp. timetable
Survival and achieving
5-10 yrs growth of
business
Activity
Delegates and supervises
rather than direct involvement
Direct involvement, more than
delegation
Direct involvement
Risk
Careful
Moderate risk taker
Moderate risk taker
Entrepreneurship Management
Comparison between Entrepreneurial, Intrapreneurial and Managerial functions
Managerial
Intrapreneurial
Entrepreneurial
Status
Concerned about status
symbols
Not concerned about traditional
status symbols, desires
independence
Not concerned about
status symbols
Failures and mistakes
Tries to avoid mistakes and
surprises
Attempts to hide risky projects
from view until ready
Deals with failures and
mistakes
Decisions
Usually agrees with those in
upper management positions
Able to get others to agree to
help achieve dreams
Follow dreams with
decisions
Who serves
Others
Self, Customers and Sponsors
Self and Customers
Relationship with others
Hiararchy as basic relationship
Transactions within hiararchy
Transactions and deal
making as basic
relationship
Family history
Family members worked with
organisations
Entrepreneurial small business,
professional or farm
background
Entrepreneurial small
business, professional
or farm background
Entrepreneurship Management
Thank You