Transcript Slide 1

Remove
tough stains
with ease
Novozymes
Household Care
2010-27192-01
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7/16/2015
NOVOZYMES PRESENTATION
 Stains are messy
 Stain removal through bioinnovation
 Proof of concept
 End consumer benefits
 Summary
CONTENT
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STAINS ARE
MESSY
NOVOZYMES PRESENTATION
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NOVOZYMES PRESENTATION
“Which stains do you find most difficult to get off the
clothes?” (Up to 5 answers) - % respondents
Stains end consumers want removed
Greasy food stains
Ink/marker/pen
Motor oil
Grass
Red wine
Spaghetti /
pasta sauce
Soils on cuffs
and collars
Sweat/
perspiration
Chocolate
Coffee
Fruit
juices
Make-up /
cosmetics
Dirt/
mud
Butter
Curry stains
Baby food
“Which stains do you experience most frequently?” (Up to 5 answers) - % respondents
.
Source: Novozymes consumer survey – 1,064 consumers in Germany, Spain, and US
Europe/US
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NOVOZYMES PRESENTATION
Number of product launches
Number of product launches with stain
removal claims is on the rise
Europe
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Number of product launches
Number of product launches with stain
removal claims is on the rise
North America
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NOVOZYMES PRESENTATION
“Which stains do you find most difficult to get off the
clothes?” (Up to 5 answers) - % respondents
Top problem stains for Chinese consumers
Soils on cuff and
collar cleaning
Soot
Blood stains
Cooking oil
Apple juice
Vegetable
stain
juice stain
Lipstick/
makeup
Dust and mud
“Which stains do you experience most frequently?” (Up to 5 answers) - % respondents
.
Source: November 2009 by Force Research survey: 1,000 consumers across six large cities in China
China
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Number of product launches
Number of product launches with stain
removal claims is on the rise
Asia Pacific
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NOVOZYMES PRESENTATION
Number of product launches
Number of product launches with stain
removal claims is on the rise
Middle East & Africa
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STAIN REMOVAL
THROUGH
BIOINNOVATION
NOVOZYMES PRESENTATION
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NOVOZYMES PRESENTATION
Stain removal through bioinnovation
 Detergent enzymes are designed to penetrate
fabric layers to remove a variety of stains
 Enzymes degrade stains into smaller, more
water-soluble parts that can be removed more
easily during washing
 Our solutions take stain removal one step
further than bleaching agents because rather
than just covering up stains; they actually
degrade them
 If stains remain on clothes, the residues of
these stains may act as a kind of glue and
attract soil particles in the wash water,
resulting in fabric graying and dirty clothes
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NOVOZYMES PRESENTATION
Benefits of enzymatic stain removal
 Enhance the washing performance of
detergents by effectively breaking down
specific stain components
 Remove common stubborn stains such as
meat, pasta, milk, chocolate, grass,
lipstick, blood, sweat, and sebum
 Offer outstanding stain removal in
combination with surfactants; the
enzymes degrade the soil, while the
surfactants remove the degraded soil by
bringing it into suspension
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NOVOZYMES PRESENTATION
Enzymes improve detergency, remove stains
and provide soil anti-redeposition benefits
Proteases for proteinbased stains such as from
blood, grass, meat…
Amylases for starch-based
stains from pasta, rice,
potatoes, sauces…
Lipases for fat and
grease stains from
oils, sebum…
Hamburger
grease
Meat
sauce
Pasta
stain
Fruit stain
Chocolate
stain
Pectin-degrading enzymes
for fruit and pectin stains
from tomatoes, bananas,
yogurts, smoothies…
Mannanases for mannan
stains from chocolate,
thickners, shampoo…
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NOVOZYMES PRESENTATION
Novozymes protein stain removal solutions
Alcalase®
- A gentler and cleaner wash
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The best protease for a low-pH detergent (6.5–8.5)
Gentle on wool
Alcalase® Ultra
- A gentler and cleaner wash
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The best protease for a low-pH detergent (6.5–8.5); gentle on wool
Replaces the need for borate/MPG in liquid detergents for a greener detergent
Everlase®
- The all-round bleach-tolerant protease
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Offers good performance on a variety of protein stains
Performs well in bleach-containing powders
Ideal for multienzyme liquid detergents
Polarzyme®
- Wash cold and clean
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High-efficiency protease that cleans well at low wash temperatures
Ideal for hand wash detergent formulations
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NOVOZYMES PRESENTATION
Novozymes protein stain removal solutions
Liquanase®
- The superior protease that leaves no trace
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The best-performing protease for liquid detergents
Tough on stubborn blood stains
Offers good wash performance at low wash temperatures
Shows better compatibility with other enzyme types than other proteases on the
market
Liquanase® Ultra
- The superior protease that leaves no trace
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The best-performing protease for liquid detergents
Tough on stubborn blood stains
Offers good wash performance at low wash temperatures
Shows better compatibility with other enzyme types than other proteases on the
market
Enables a more environmentally friendly detergent by eliminating the need for borate
in liquid detergent
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Novozymes protein stain removal solutions
Savinase®
- A robust protease for a variety of detergent formulations
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Offers good performance on a variety of protein stains
A robust protease that is easy to formulate with
Cleans well at low wash temperatures in high-pH powder detergents
Cost-efficient
Savinase® Ultra
- A robust protease for a variety of detergent formulations
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Offers good performance on a variety of protein stains
A robust protease that is easy to formulate with
Cleans well at low wash temperatures in high-pH powder detergents
Cost-efficient
Enables a more environmentally friendly detergent by eliminating the need for borate
in liquid detergent
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NOVOZYMES PRESENTATION
Novozymes Ultra technology
Benefits
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Novozymes developed the
Ultra technology to ensure
protease stability in liquid
formulations
Novozymes' Ultra technology is
based on the addition of a
stabilizer and is available in
different concentrations
Many of Novozymes’ proteases
for liquid detergents are
available with Ultra technology
 Stabilizes proteases in liquid
formulations and prevents
cannibalization of the enzyme
 Offers significant cost savings in
expensive ingredients such as propylene
glycol
 Enables the use of fewer chemicals to
stabilize enzymes in a liquid formulation
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NOVOZYMES PRESENTATION
Novozymes starch stain removal solutions
Duramyl®
- Ideal for bleach-containing formulations
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Removes difficult starch-based stains
Enables formulation of bleach-containing detergents due to excellent storage stability
with bleach
Offers superior wash performance at medium temperatures
Stainzyme®
- The high performance stain fighter
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Effectively degrades a wide range of commercial food products and is most powerful
on starch-based stains
Easily removes stains at low wash temperatures and in short wash cycles
Stainzyme® Plus
- Superior performance under the toughest conditions
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Delivers state-of-the-art wash performance at low wash temperatures in short wash
cycles and at low dosages
Prevents soil redeposition on starch stains to ensure that whites remain white
Ensures high performance due to high level of in-wash bleach tolerance
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NOVOZYMES PRESENTATION
Novozymes starch stain removal solutions
Termamyl®
- A robust starch stain remover
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A robust standard amylase that efficiently removes starch-based stains
Eliminates starch films that can form on fabric, resulting in fabric graying
Washes effectively at high alkalinity and temperature
Termamyl® Ultra*
- Efficient starch removal in liquid detergents
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Maintains performance over a long time, even in the presence of builders and
complexing agents
Offers efficient starch removal and whiteness performance in liquid detergents
* The Ultra technology available with Termamyl is not based on the protease stabilizer technology.
It is based on enzyme modifications, which makes Termamyl Ultra more robust in formulations with complexing agents.
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NOVOZYMES PRESENTATION
Novozymes grease stain removal solutions
Lipex®
- Say goodbye to fatty stains
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Efficient first-wash removal of laundry stains that contain edible fats or oils
Effectively cleans under neutral to alkaline conditions and performs well across a
broad temperature range
Removes the fatty stain on the surface of the fibers and also performs deep cleaning
within the fibers of the fabric
Lipolase®
- Remove grease stains wash after wash
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Offers excellent all-round performance on fatty and oily stains
Works effectively under alkaline conditions and across a broad temperature range
Removes fatty stains such as lipstick, frying fats, butter, salad oil, sauces, and tough
stains on collars and cuffs containing residues of human sebum
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NOVOZYMES PRESENTATION
Novozymes complex stain removal solutions
Mannaway®
- Adding new power to your detergent brand
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Degrades hard-to-remove mannan stains
Prevents soil anti-redeposition and fabric graying
Offers exceptional cleaning performance and in-depth cleaning
XPect®
- The natural choice for fruit stains
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Removes difficult fruit- and pectin-based stains
Performs well at low wash temperatures
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PROOF OF
CONCEPT
NOVOZYMES PRESENTATION
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NOVOZYMES PRESENTATION
Better performance on mannan stains
Unwashed
Frij chocolate ice
cream
Chocolate ice cream
(C-H009)
Chocolate pudding
(EMPA 165)
Locast bean gum
(CS-73)
Guar gum
(CS-43)
Wash conditions: EU washing machine, 5 g/L, 40°C
Washed without
enzymes
Washed with enzymes
Mannan stains,
also known as
gum stains, are
hard to wash off
and act like dirt
attractors. It is
difficult to avoid
mannan stains as
mannan is widely
used as a
thickener and
stabilizer in
sauces, salad
dressings, ice
creams, desserts,
and beverages,
as well as in
various
personal care
products,
including
toothpastes,
shampoos,
conditioners, and
lotions.
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NOVOZYMES PRESENTATION
Clean protein stains out
Unwashed
Washed without
enzymes
Washed with enzymes
Mixed meat (cat food)
Aged blood
Blood, milk, and ink
The effect of washing stubborn blood stains with enzymes is very clear
Blood stains used: blood in mixed meat (cat food from Equest), aged blood (C-01 from CFT),
and blood/milk/ink (CS-05 from CFT)
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Wash conditions: EU washing machine, 5 g/L, 40°C
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NOVOZYMES PRESENTATION
Starchy stains are history
Rice on cotton
(CFT CS-28)
Rice on polyester
(CFT PS-28
Tapioca on cotton
(CFT CS-28)
Tapioca on
polyester
(CFT PS-28
Potato on cotton
(CFT CS-28)
Potato on
polyester
(CFT PS-28
Washed without
enzymes
Washed with
enzymes
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Wash conditions: commercial powder with bleaching agent, dosage: 4 g/l, commercial .
washing machine, temperature: 40°C, short program
7/16/2
015
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NOVOZYMES PRESENTATION
XPect® offers superior performance over a
wide variety of fruit- and pectin-based stains
Without XPect
With XPect
Hartley’s Blueberry Jam
Without XPect
With XPect
Heinz tomato puree chili
Without XPect
With XPect
Baby food (with banana)
Without XPect
With XPect
Heinz chili sauce
Wash conditions: Full scale wash, EU front loader 13 L; 35 ml EU liquid detergent (1) /wash, 0.4 wt% XPect; 14°dH, 40°C
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END CONSUMER
BENEFITS
NOVOZYMES PRESENTATION
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NOVOZYMES PRESENTATION
STAIN REMOVAL
Novozymes offers
solutions to help you
make the consumer
claims you need to get
ahead of the market
A variety of detergent
manufacturers around
the world use stain
removal claims to
promote their
.
detergents
Global
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NOVOZYMES PRESENTATION
STAIN REMOVAL
Novozymes offers
solutions to help you
make the consumer
claims you need to get
ahead of the market
A variety of detergent
manufacturers around
the world use stain
removal claims to
promote their
.
detergents
North America
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7/16/2015
NOVOZYMES PRESENTATION
STAIN REMOVAL
Novozymes offers
solutions to help you
make the consumer
claims you need to get
ahead of the market
A variety of detergent
manufacturers around
the world use stain
removal claims to
promote their
.
detergents
Europe
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NOVOZYMES PRESENTATION
STAIN REMOVAL
Novozymes offers
solutions to help you
make the consumer
claims you need to get
ahead of the market
A variety of detergent
manufacturers around
the world use stain
removal claims to
promote their
.
detergents
Asia Pacific
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SUMMARY
NOVOZYMES PRESENTATION
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NOVOZYMES PRESENTATION
Summary
 Food and greasy stains are some of the most
problematic stains for consumers
 Consumers demand a higher degree of
cleaning in regards to everyday stains
 Novozymes Household Care offers various
stain removal solutions from the enzyme
classes: protease, amylase, mannanase,
lipase, and pectate lyase
 Manufacturers around the world use stain
removal as a brand claim to promote their
detergent
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