Transcript MEMBERSHIP 101 - Texas Counseling Association

MEMBERSHIP 101
Membership Recruitment Strategies
Establish a Membership Committee
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Identify a Committee Coordinator and Committee Members
Know in detail (organize in writing) all of your member benefits
Survey members and non-members
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Pinpoint members’ top 5 wants/needs from your association
www.surveymonkey.com
Keep member recruitment projects manageable
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Identify existing member services that are most used
Select one new initiative to implement
Set project notification benchmarks
Promotional Membership Materials: 1
• Send a membership “Welcome Packet” within one month
of joining or renewal
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Personalized membership card
Welcome letter
List of member benefits
Future events, activities list
Volunteer, leadership opportunities
• Create a membership brochure detailing all member
benefits and services
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Contract services from TCA graphic artist
Promotional Membership Materials: 2
• Develop an annual/quarterly calendar, event mailer
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Send to members and non-members
• Send plain text email updates using TCA email blast
affidavit
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www.txca.org/affidavit - at least 14 business days prior to email send
• Send an HTML, image based newsletter
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www.mailchimp.com - send up to 6 emails to 2,000 contacts
each month for free
• Create quick ads OR info flyers to promote CEU events
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www.recitethis.com
Develop a NEW Website
• Identify one Webmaster
• Use the new TCA website template (w/photo sliders)
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Create a Chapter website - www.txca.org/chapterwebsite
Update an existing website - www.txca.org/webupdate
• Establish a website map and set of 2-3 theme colors
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Use TCA’s suggested launch pages
Provide useful, helpful content
Consider developing or updating a logo
• Set a review schedule to keep content fresh
Enhance an EXISTING Website
• Collect membership dues online
• Use meeting and event photos to personalize the site,
engage members
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ESX Flex Slider tool displays a rotating series of images
Create a free, 30 sec. video and image based video
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www.animoto.com
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www.powtoon.com
• Create a free, 5 minute illustration based video
• Feature one of TCA’s PSAs on your homepage
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30 sec. TV
5 radio - Drug Abuse, Suicide, Domestic Violence, Critical Times,
Breaking Point
YOUR: Professional Development Events: 1
• Host a workshop, learning institute or conference
• Make your event a “must attend”
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Offer credible speakers, timely unique topics
Discounted, or free rates for members
Promote event in local newspaper calendar listings, TCA
eUpdates
Have leadership wear logo pins, distribute free swag
• Collect email and contact information for all attendees
• Apply for a $500 TCA Professional Development Grant to
help cover keynote speaker costs
YOUR: Professional Development Events: 2
• Send plain text event reminders using TCA email blast
affidavit
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www.txca.org/affidavit - at least 14 business days prior to send
• Host Awards Ceremony to recognize outstanding
members
• Survey attendees for satisfaction metric, future planning
• Divisions may submit meeting assistance requests
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wwww.txca.org/meeting - at least 30 business days prior to
event
THEIR: Professional Development Events
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Promote membership at other CEU events as an Exhibitor
Use TEA calendar listings to identify possible events
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www.tea.state.tx.us/TEA_Events_Calendar.aspx
Use the State Board of Exaiminers to identify other
professional associations, non-profit calendars
Create a booth banner-sign OR pop-up display
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www.fastsigns.com
Staff the booth with engaging members, leadership
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Be sure to schedule shifts
Distribute promotional membership materials, free swag
Host a photo booth with your computer
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www.sparkbooth.com
Create an HTML Newsletter Campaign
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Identify an Executive Editor and Associate Editors
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Establish a schedule to solicit, edit and publish articles
Contract TCA’s graphic artist to develop a print newsletter
Send an HTML newsletter
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www.mailchimp.com - send up to 6 emails to 2,000 contacts each
month for free
Find inexpensive, royalty free images and graphics
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www.123rf.com
• www.123rf.com/freeimages.php
www.graphicriver.net • www.office.com
Feature interviews with outstanding members
Share research, discuss timely news
Start an advocacy column
Include meeting minutes, photos
Host a Membership Drive
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List swap, for free with National Divisions
Access the State Board of Exaiminers rosters
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www.dshs.state.tx.us/counselor/lpc_rosters.shtm
www.dshs.state.tx.us/mft/mft_rosters.shtm
Member recruitment contests
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Each One, Bring One goal
Bring in 5, Receive a free membership
Focus on diversity, new outreach
Make personal courtesy calls to non-renewals
Send “Reminder to Renew” emails before membership lapses
Engage colleagues on Social Media
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TCA policy in Governance manual, plans for FY2015
Community Involvement
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Sponsor or participate in community events
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Mental health screenings
Anti-bullying assemblies
Family outdoor movie night
Participate in area college career days
Offer scholarships for graduate students
Offer educational grants for workshop, conference attendance
Engage the media
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Submit PSAs
Write editorials on community impact issues
Submit calendar listings for local events
Share Press Releases for award winners, CEU events, community
engagement activities
Outline Your FY2015
Membership Recruitment Goals
• What services does my association provide to members?
• What are my association’s strengths?
• What are my member’s main needs?
• Can I even reasonably answer the questions above?
• What services can I offer that provide value to my
members and establish credibility for the association?
• What member service(s) do I want to see flourish within
my association?
• Remember, keep it reasonable! Select only one.