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Final Report Jefferson County
Parks and Recreation Needs
Assessment
Management
Learning
Laboratories
March 2006
Management Learning Laboratories
Method used in the needs
assessment
• Focus groups with different
segments of the community
• Questionnaire development
• Adult data collection with 13.5%
response rate
• Youth data collection in schools
Management Learning Laboratories
Method used in the needs
assessment
• Aggregate analysis of the adult data
and youth data
• Production of a final report
Management Learning Laboratories
Major Findings
Management Learning Laboratories
Recreation Categories:
Participation and Interest
Special Events
41%(80%)
Outdoor Fitness
42%(77%)
Self-Improvement
23%(77%)
Passive recreation
37%(72%)
Performances
40%(71%)
Indoor Fitness
36%(71%)
Management Learning Laboratories
Use Levels
Historic sites
Fairgrounds
Trails
Picnic facilities
Waterfront parks
Playgrounds
Swimming pools
Athletic fields/courts
Management Learning Laboratories
Reasons for non-use
Lack of information
42%
Unclear about the opportunities offered
39%
Not interested in what is provided
37%
Inconvenient timing
28%
I do not have the time
23%
Prefer other facilities
21%
Hours of operation
21%
Inconvenient location
20%
Management Learning Laboratories
Time and Availability
6 a.m. to 8 a.m.
8 a.m. to Noon
Noon to 3 p.m.
3 p.m. to 7 p.m.
7 p.m. to 10 p.m.
10 p.m. to 6 a.m.
Mon
7%
15%
16%
38%
43%
5%
Tue
8%
15%
15%
38%
44%
5%
Wed
7%
15%
15%
38%
44%
4%
Thu
8%
15%
15%
39%
45%
5%
Management Learning Laboratories
Fri
8%
15%
16%
40%
49%
8%
Sat
19%
57%
61%
61%
45%
15%
Sun
16%
38%
53%
56%
36%
12%
Information
Direct mail of brochure
93%
Newspaper articles
72%
Recreation Website
71%
Newspaper advertisements
65%
Newspaper inserts
64%
E-mail
59%
Brochures, flyers or posters
55%
Management Learning Laboratories
Opinions about Recreation
(About 60% or more agreed:)
Well-maintained parks add to the quality of life
in the community (98%)
The JCPRD should provide activities where the
whole family can participate (84%)
There needs to be greater emphasis on active
recreation (72%)
There is a need for more teen programs (67%)
Management Learning Laboratories
Opinions about Facilities
(About 60% or more agreed:)
I would support lighted facilities to extend hours of
facility use (78%)
I feel safe in the parks (70%)
The park facilities I visit are clean and well maintained
(66%)
I prefer smaller parks closer to my home over a large
centralized park (66%)
The parks I visit are conveniently located (60%)
There is a need for more athletic fields (60%)
Management Learning Laboratories
Areas of Need (Facilities)
Community Centers
80%
Year round swimming facility
78%
Playgrounds
78%
Indoor exercise facility
75%
Bike trails
72%
Walking trails
72%
Indoor walking track
69%
Senior Center
66%
Tennis courts
66%
Nature Center
66%
Exercise machine
59%
Mountain Biking trails
54%
Management Learning Laboratories
Areas of Need (Programs)
Concerts
79%
Ice skating
58%
Fireworks
73%
Volleyball
58%
Special Events
65%
Gymnastics
57%
Soccer
63%
Dance programs
56%
Baseball
55%
Football
54%
Land acquisition
54%
Teen dances
54%
Teen concerts
53%
Holiday
Programming
61%
After-school
Programs
61%
Management Learning Laboratories
Funding sources suggested
1.
Bonds to be paid by voter approved property
taxes
2.
Sales Taxes
3.
Corporate sponsorship and donations
4.
Grants from state, federal, & private sources
5.
Private individual donations
6.
Program user fees for recreation programs
7.
Taxes in general
Management Learning Laboratories
Youth Recreation: Participation
and Interests
Sports and Athletics
Outdoor Fitness
Family Programs
Adventure activities
Indoor Fitness
Management Learning Laboratories
57%(75%)
44%(65%)
34%(51%)
32%(63%)
31%(53%)
Youth Opinions about Recreation
(About 60% or more agreed:)
There is a need for more teen programs
There is a need for more athletic fields
The JCPRD should provide activities
where the whole family can participate
I feel safe in the parks
Management Learning Laboratories
Youth Areas of Need
Game rooms
81%
Paintball
77%
Teen concerts
76%
Special Events
75%
Concerts
75%
Football
74%
Fireworks
73%
Year round swimming facility
71%
Teen dances
71%
After-school programs
66%
Skatepark
64%
Management Learning Laboratories
Youth Reasons for non-use
Not interested
I do not have the time
Cost
Lack of transportation
Inconvenient timing
Lack of information
Management Learning Laboratories
52%
51%
43%
42%
41%
41%
Youth Information
Cable TV Public access
61%
E-mail
58%
Direct mail of brochure
54%
Brochures, flyers
54%
Radio
53%
Newspaper
50%
Recreation Website
50%
Management Learning Laboratories
Questions and
Comments
For more information contact Ananda Mitra at:
1-800-789-5247
http://www.m-l-l.com
(E-mail: [email protected])
Management Learning Laboratories