Resists moisture, rot and termites with the beauty of a wood texture or a smooth finish

Revolutionary Performance

 MiraTEC is made from a new technology, the TEC™ process, which drives original performance standards in exterior trim 2

Made by in Towanda, Pennsylvania

    CMI has been creating innovative building products since 1968 The Towanda mill covers 237 acres, with 17.5 acres under roof More than $250,000,000 has been invested in the mill since it was built MiraTEC has been made here since its creation in 1997 3

CMI has a history of innovation

     Specially engineered manufacturing lines which allow for production flexibility Experience making products for a variety of international markets Pioneered the molded door design technology in 1974 Developed the technology to manufacture pre-stained doors Created the TEC™ process that makes MiraTEC and Extira 4

The TEC™ Sealed Press Technology creates the product innovation

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The TEC

™

Process was Created to Make MiraTEC

 The process is patented and proprietary to CMI, the manufacturer of MiraTEC Trim.

 Select wood fiber, environmentally safe phenolic resins, a wood preservative, and other ingredients are combined and formed into a thick fiber mat.  This mat is loaded into the sealed cavity press.  Steam is introduced during the pressing process to facilitate uniform heat transfer throughout the mat, resulting in a board that has exceptionally consistent physical properties. – Critical factors are set during this process to produce a firm surface for superb paint holdout and performance.

– Results in a new-to-the-world material.

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Product Overview

MiraTEC Product Attributes

 Single piece construction, uniform density  Benefit: uniformity, consistency wherever it is cut, won’t split, check, crack or warp  Made with Phenolic Resins  Benefit: resists moisture, allows exterior performance. Phenolic resins are durable, heat and moisture resistant and create moisture resistant bonds in the wood fiber  Treated with Zinc Borate  Benefit: resists rot and termites. Zinc borate is an EPA-registered biocide and a naturally occurring earth chemical that is environmentally safe.

 Handles the same as wood  Benefit: familiarity with standard construction tools and practices; easy to handle, cut, machine and nail 8

MiraTEC Product Attributes

 Reversible  Benefit: allows the choice of either a smooth or wood texture  Factory Primed on 4 sides with mildew resistant primer  Benefit: ready for paint, primer resists mildew, accepts paint beautifully  50 year substrate warranty, 5 year primer warranty from CMI  Benefit: credibility, security   Environmentally friendly  Benefit: essentially formaldehyde free Available in widths of 2”,3”, 4”, 5”, 6”, 8”, 10”, 12”, 16”  Available in 5/4” and 4/4,” 16’ lengths 9

MiraTEC is compatible with any siding system

   MiraTEC works well with all cladding materials: – Cement fiber, vinyl, OSB, hardboard, stucco and brick MiraTEC complements any architectural style MiraTEC offers authentic texture and an impeccably smooth finish 10

Competitive Comparison

MiraTEC beats OSB because…

    You can machine MiraTEC, you can’t machine OSB MiraTEC is reversible MiraTEC has a more comprehensive warranty – Protects against hail damage, rot and warp MiraTEC has an authentic wood texture, OSB does not 12

MiraTEC beats PVC because…

     MiraTEC accepts paint beautifully; PVC generally has problems accepting darker shades MiraTEC is not prone to thermal expansion MiraTEC is environmentally friendly MiraTEC costs about half as much as PVC MiraTEC has a more authentic wood texture 13

MiraTEC beats fiber cement because . . .

       Fiber cement trimboard has less authentic wood texture Fiber cement trimboard absorbs water, MiraTEC is five times more resistant to water absorption* Fiber cement trimboard is brittle and is more difficult to stack Fiber cement trimboard is harder to cut and nail and requires special tools Fiber cement trimboard generally costs 30% more than MiraTEC Fiber cement trimboard is generally only available in 10' lengths Fiber cement trimboard from James Hardie only has a 10 year warranty; MiraTEC has a 30 year warranty 14 *Based on ASTM 24-hour soak test

Marketing Overview

MiraTEC features heavy advertising to key targets

     Media schedule covers builders, architects and specifiers, remodelers, and dealers National and regional media Reaches an audience of over 1.2 million people 3.1 times Public relations plan to same audience Media relations to this segment 16

MiraTEC uses alternative media

 Ebuild.com

– Trim category sponsorship – Focus is all elements of residential construction  Sweets.com

– Print and web support for MiraTEC – Focus is architects  Industry sites – Online component of traditional print properties (example: www. Builderonline.com, Remodelingonline.com)  Dedicated source for all things MiraTEC – www.miratectrim.com

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MiraTEC offers a full range of marketing materials

     Banners Samples Literature Counter Displays Wall Displays 18

MiraTEC is the best choice

 Beautiful product with a warm wood texture or smooth finish  Proven performance – Resists moisture, rot and termites   Strong 50 year warranty – Most comprehensive in the business Superior value – Costs 50% less than PVC and 25% less than fiber cement  Greatest breadth of product line – Available in 9 widths and in 2 thicknesses 19