Transcript CMIMedia.com Analytics

CMI Analytics Report
July 2012
Page  1
© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.
What Happened in August

10 Specialty Report Released
•
•

Susan Dorfman article “The Platinum Rule: 3 Things You Must Do to Engage Today's Prescriber” published in
PM360
•

Link to article included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn
POV on direct mail marketing released to clients & employees
•
•

Press Release pushed out, link included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn
Report covered by MM&M and Pharmalot
Link to POV included in The Scoop 8/15
POV was posted on CMImedia.com
Eileen O’Brien used CMI/Compas report “Engaging Nurse Practitioners and Physician Assistants Using HCP-Level
Promotional Access and Preferences” as central focus for her SirenSong blog article
Page  2
© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.
10 Specialty Report
Since the 10 Specialty Report was released, we have received over 150 requests for
the report via the CMIMedia.com request form*
*As of 8/24/2012
Breakdown of Leads
7%
3%
2%
Pharma
15%
28%
37%
8%
Pubs
Agency
Government
Schools
Consultants
Other
Page  3
© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.
Analysis of Social Media Sites
 Twitter – Number of followers rose again this month.
 Facebook – Number of “likes” rose slightly again in August.
 LinkedIn – Followers on LinkedIn rose for CMI, but remained level
for other companies
• CMI LinkedIn page broke 400 followers
 YouTube – New views on YouTube are down from June, however
TEDMED videos are attracting more views and are now all in top 10
viewed.
 POVs – ‘Do Not Track’ Privacy POV distributed to clients.
 Press Articles –
Page  4
© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.
Twitter, Facebook
Twitter
Facebook
450
130
400
125
350
120
300
115
250
Followers
200
Following
150
Likes
110
105
100
100
50
95
Jul-2012
0
Aug-2012
Jul-2012 Aug-2012
Page  5
© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.
More Facebook Stats
Page  6
© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.
LinkedIn (Followers), YouTube (Views)
LinkedIn
YouTube
450
400
350
300
250
CMI
200
Compas
150
Singularity
100
InfoCures
50
0
Page  7
© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.
Readership & Breakdown for PM360
*includes Pharmaceutical, Device, Diagnostic, Equipment & Product companies
**includes Market research, Creative/Design firms, Consultants, Government Agencies, Law firms, Trade Associations, etc.
CMIMedia.com: Key Findings
 Visits, Unique visits, pageviews, and new visits all increased in
August vs. avg monthly
• Majority of site visit increase came from users referred from
pharmalot.com
o Users coming from Pharmalot were referred from the CMI 10 specialty
report that featured a link to our website
– Users only came to the site from August 14th-18th with 52% of the visits on
August 14th.
 There was an increase in visits this month from linkedin.com,
prbweb, and t.co
 Still no correlation between the average duration on site and
when postings occur for any particular day
Page  9
© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.
Overview – Aug vs. 2012 Average Monthly
 There was an overall increase in activity in the month of
August
Metric
Avg Jan-July
August
%change
Visits
2,114
2,838
+34%
Unique Visits
1,313
1,726
+31%
Page Views
6,767
7,143
+6%
Pages/Visits
3.2
3.00
-6%
2.59
2.29
-12%
Bounce Rate
34.94%
35.42%
-1%
% New Visits
59.61%
63.99%
+7%
Avg. Visit Duration
Page  10
© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.
8/16:MM&M covered our 10
Specialty report
posted: on The Scoop,
CMImedia.com, Facebook,
Twitter & LinkedIn
Overview of Traffic
8/1: Crowdsourcing
email promoting Buying
Services posted
internally to employees,
Twitter, Facebook &
LinkedIn
8/13:10 Specialty Report
press release pushed out
-Link included in The Scoop,
CMImedia.com, Twitter,
Facebook & LinkedIn
8/9: posted article
from The Scoop on
Facebook
8/16:Susan Dorfman article
“The Platinum Rule: 3 Things
You Must Do to Engage
Today's Prescriber”
published in PM360
- link included in The Scoop,
CMImedia.com, Facebook,
Twitter & LinkedIn
8/15:POV on direct mail
marketing
- link included in The Scoop,
CMImedia.com, Twitter ,
Facebook & LinkedIn
8/16:ByDoctor® Promotional
Accessibility Analysis Report
on NPs/PAs
- posted on CMIMedia.com,
Facebook, Twitter, & LinkedIn
8/22:Eileen O’Brien used
CMI/Compas report
Eileen tweeted article &
used @CMI_Media
handle
- article posted on FB,
Twitter, CMIMedia.com
8/17:Pharmalot covers
10 Specialty Report
Posted: Twitter,
Facebook, LinkedIn &
CMImedia.com
Page  11
8/23: Crowdsourcing email
promoting Project Coordinator,
ByDoctor and Data Assets posted
internally to employees, Twitter,
Facebook & LinkedIn
© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.
8/23,8/27,8/30,8/31: posted
article from The Scoop on
Facebook
REFERRAL VISITS:

There were three new referral sites in August: FDAweb.com,
m.localhost:81 and Pharmalot.com
•
•

In August, PRweb.com, phillyadclub, and t.co drove higher
than average site visits
•

•
Users coming from m,localhost:81 are coming from TEDMED
2012 page.
The majority of t.co users were referred to the Research Reports
tab in the Insights section of the website as well as the POV
entitled “Effectiveness of Direct Mail Marketing to HCPs” posted
8/14.
In August, visits from m.localhost:81 had the longest
duration followed by compasonline.com and t.co
•
Page  12
The majority of t.co referrers came from the Research Reports tab
in the insights section of CMImedia.com.
The traffic from m:localhost:81, t.co and Compasonline.com
were the top 3 pages that had the most pages/visit in August
•

M.localhost:81 has to do with TEDMED
FDAweb.com, is a food drug administration news, review,
compliance website.
Outside of the previously mentioned sites, PR Web is
the only other site that drove a higher than monthly
average visit duration.
© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.
Conclusions

10 Specialty Report Released
•
•

Susan Dorfman article “The Platinum Rule: 3 Things You Must Do to Engage Today's Prescriber” published
in PM360
•

Link to article included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn
POV on direct mail marketing released to clients & employees
•
•

Press Release pushed out, link included in The Scoop and posted on CMImedia.com, Twitter, FB, LinkedIn
Report covered by MM&M and Pharmalot
Link to POV included in The Scoop 8/15
POV was posted on CMImedia.com
Eileen O’Brien used CMI/Compas report “Engaging Nurse Practitioners and Physician Assistants Using HCPLevel Promotional Access and Preferences” as central focus for her SirenSong blog article
Page  13
© 2011 Communications Media, Inc. Confidential Material. All Rights Reserved.