Transcript Document

Business Case for TECHtionaryTM
Executive Summary
TECHtionary is the World’s First and Largest animated largest “see, not just read how it works”
technology intelligence source of more than 2,700+ terms and in-depth tutorials on the internet,
telecommunications, wireless, computing, power, data communications and IT-information
technology. TECHtionary also provides tutorial and exam preparation for the CCNA-Cisco Certified
Network Associate, CCD-Design Associate, CCNP-Network Professional, CWNA-Wireless Network
Administrator and other certifications.
TECHtionary is proposed for use by channel partners, customers, employees and other stakeholders
such as the press, industry analysts, and regulatory/legislative bodies (and others as determined
jointly) for a fee to be determined including but not limited to hosting, customer assistance, change
requests and modifications as well as advertising placement on key industry web sites. TECHtionary
Corporation can provide a private label versions of TECHtionary such as Ciscopedia, Qwestionary,
Sprintionary, Nortelemation as well CD-ROMs and/or certified onsite classroom.
The ROI-Return On Investment exceeds 100% of the fee paid based on increased revenue from channel
partner and staff sales, reduced decision-delay time, reduced waste/confusion and enhanced customer
support. Additional benefits are also anticipated from improved staff and channel partner
communication, accelerated training/learning, improved technical support staff problem-solving
capabilities and improved cross-functional staff communication. See Exhibit A for a summary of
benefits.
TECHtionary is a proven and documented tool to enhance ROI-Return On Investment by:
Increasing Revenue
1 – Reduce the sales cycle considerably – “key element in the decision-making process considerably
reducing the sales cycle”
2 – Increase the uptake (amount of sales) – “call back ready to buy as they understand what they are
looking for”
3 – Make better more informed decisions – “from making costly and time consuming mistakes”
4 – Reduce the up cycle (speed) learning time for sales staff – “saves the learner time and money”
5 – Reduce tech/customer costs – “saving us money by providing what we need to know immediately”
Decreasing Expenses
1 - Reduce installation time – “TECHtionary showed me how to install the device faster”
2 – Reduce customer support problem-solving time – “we could all see it together”
3 – Reduce wasted “truck rolls”
4 – Improve customer satisfaction – “I understand what I bought”
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Background
Customers are faced with an array of increasingly complex technologies such as IP-VPNs-Internet
Protocol Virtual Private Networks, MPLS-Multi-Protocol Label Switching, WiFi, WiMAX, VoIP-Voice Over
Internet Protocol, IP-CENTREX, PIM-Protocol Independent Multicasting (video streaming), to name a
few. In addition, security threats and the need to understand firewalls, IP-Sec-Security, and NIDsNetwork Intrusion Detection add to the complexity of any network. Federally-mandated content
blocking for schools are also becoming common place in business. Channel partners are faced with
the immediate and critical need to understand not just data but complex data technologies such as
VPNs with video streaming for sales training to assist customers in designing cost-effective and
scalable systems.
New employees, others changing positions and executives need ways to understand all the
technologies, acronyms and concepts not to only communicate more effectively with one another but
faster. TECHtionary “bridges the gap” between technical and business decision-makers.
Legislators, regulatory agencies, press, industry and Wall Street analysts expect more and require more
in-depth explanations of technology in order to make informed decisions about telecommunications and
IT products/services. That is, business strategy is being directed by the financial sector with little or no
working knowledge of the products/services involved.
Analysis and Discussion
In discussions with customers, they want to understand “how the technology works” before they will
buy the product. They also expressed the need for tools to help them help others in their organization
understand the technology. For example, school district IT-Information Technology managers want
information to help the principals and teachers understand their role in new technology as well as better
ways to explain to School Board members why the technology is needed. Mortgage company managers
want ways to more effectively compete by using internet services which link them with Realtors and
buyers. The corporate office of a express temporary service uses an IP-VPN during the day for payroll
check processing and added video streaming at night for internally-produced streaming video for
franchise-owned sales training classes.
Channel partners are faced with increased competition from other service providers and often lack the
resources to train themselves and their staff. Channel partners have expressed strong desire for more
flexible training tools that can be used by themselves, staff, consultants, customers and most
importantly, the customer’s decision-maker. That is, the contact person is, in an increasing number of
cases, not the final decision-maker. Customers seek assistance from consultants, financial audit
committees, industry resources and external training (seminars, university classes) to make informed
decisions. These managers then present recommendations to School Boards, CEO/CFO executives,
branch managers and others. The real decision-makers do not even know what they need to know to
make effective decisions for their organizations. According to one customer, “My job often requires me
to make decisions in areas where I have no expertise. I always turn to TECHtionary for a better
understanding of the technology issues we face.”
What follows is supporting comments, remarks, magazine reviews and examples of how TECHtionary is
helping an increasing number of organizations improve their ROI-return on investment in the
technology they are about to acquire or have installed.
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Exhibit A
TECHtionary Benefits
•
More consistent information
•
Everyone - staff and customers can see the same stories - educate all the stakeholders at the same
time - staff to decision-maker
•
More accurate information
•
Less reliance on sales reps knowledge
•
Less reliance on waiting on a sales engineer schedule
•
More information available anytime
•
7 days a week - 24 hours a day - anytime - all the time - anywhere (with a CD version)
•
More versatile information
•
Lots of ways to tell stories - for the CEO, CFO, technician, back office, front office, sales, support,
investors, press
•
Horizontal views for products & services
•
See the world from many points-of-view
•
Vertical views - banking, retailing, education, transportation, etc.
•
More accessible information
•
Existing staff can review
•
New staff can get up to speed
•
Existing customers can explore-expand
•
Customers can share with superiors-colleagues - IT can share with decision-makers
•
New markets are “already ready”
•
More detailed information
•
Drill deep into the technology
•
High level into the business benefits
•
Any level - customers can have it their way
•
More manageable information
•
HQ can work together in building the messages
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WEBHOST
M A G A Z I N E
&BUYER'S GUIDE
EDITORS' CHOICE
AWARD WINNER
TECHtionary.com Receives Editor's Choice Award for Technical Help
According to Web Host Magazine & Buyer's Guide www.webhostmagazine.com
“Techtionary.com offers more than 2,300 animated tutorials and definitions on a wide range
of computer, internet and other technologies. Each animated tutorial is quick and to the
point, displaying and explaining the concepts involved with each subject.” For their
incredible resource, Techtionary.com receives an Editors' Choice Award for March 2005
Our Editors' Choice Awards are selected by our experienced editorial staff based on the following:
- Input from our Independent Review Panel
- Buyer's Guide Reviews
- Reader's Choice Reviews
- Industry Feedback
- Reader/Customer Feedback
- Related Chat groups and Forums
After going through our long list of companies this month, I want to congratulate you on your
selection as an Editors' Choice Award Winner for best Technical Help.
“We at TECHtionary.com are thrilled. After building the largest animated library on technology,
people are realizing that not just that ‘knowledge is power’ but ‘understanding technology
easily and rapidly is the real power,” noted Thomas B. Cross – CEO of TECHtionary.
“Viewers have commented that if a picture is worth a 1,000 words, adding animation
multiplies that many times over. We also add new and emerging technologies everyday,
something you can’t do in print,” Cross added.
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Here are some recent comments regarding TECHtionary
“Tom Cross does some excellent work at TECHtionary. To further the plug, advertising on his site or licensing
his library are two ways to support his excellent efforts to educate many of us on technology via animation
and simple to understand definitions.” TMC President & Publisher Rich Tehrani
“Tom and his TECHtionary.com team continue to impress us with both the quality and volume of their
tutorials. It’s incredible that they’ve reached the milestone of 2500 tutorials in such a short time. As we’ve
shared the TECHtionary tutorials with our users, we’ve gotten consistently positive feedback about the quality
and depth of the material.” Jeff Ramminger – Executive Vice President – KnowledgeStorm.com - the Internet's
most highly trafficked business technology search site
“As a master agent, my business has evolved from long distance to now VoIP, SPAM, storage, web
conferencing and other emerging technologies. Our product line continues to expand more rapidly than
ever. TECHtionary.com continues to add new insights and implications for technology to keep my staff, 500
agents and thousands of customers educated and informed on technology. TECHtionary.com is the
quintessential source on technology.” Geoffrey Shepstone – President - Telecom Brokerage, Inc.
"TECHtionary.com's tutorials provide concise definitions, illustrated by excellent graphics for a huge variety of
terms of art from the converged worlds of virtually all communications mediums. It is a basic and essential
learning tool both for the newly initiated and long-time professionals working or planning to work in the
industry." Barry L. Hjort - Executive Vice President – Colorado Telecommunications Association
"TECHtionary.com is the 21st Century version of an Oxford or Webster's for technical terms. TECHtionary.com
is the definitive learning tool for technical terms whether one is a layperson trying to understand a complex
concept or a techie with a question. TECHtionary’s visual explanation animated in Flash is light-years beyond
just reading a bunch of static words and trying to visualize what a text definition is telling you." Hal
Josephson – CEO - MediaSense
“As technology continues to rapidly change, it is refreshing to see TECHtionary.com add content to keep up
with the fast pace. TECHtionary.com is a powerful tool in keeping up to date on current technology
terms.” Matt Jolly - Network Engineer Oxford Networks
“We have found that Techtionary.com is a great compliment to our on-line tutorials for salespeople. It’s great
content and it stays current. Our clients love it!” Orrin Broberg – CEO – Netintent.com
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Here are some recent comments regarding TECHtionary
"Congratulations on reaching a new pinnacle in educational excellence. In my opinion, TECHtionary.com is
the most comprehensive online visual reference-learning system available. TECHtionary.com is the
greatest tool I have ever encountered to help us know more about what we need to know more about . I am
increasingly involved as an expert witness. I have used TECHtionary.com to educate my clients who do not
have any idea what the technology is all about such as VoIP, WiFi and other emerging technologies such as
WiMax. In a recent case about a cable cut of an optical fiber, no one really understood what the issues were
all about. I recently used TECHtionary.com to bring the law suit to closure faster saving my client
thousands of dollars in attorney’s fees and lengthy litigation. In addition, unlike books and even most webbased systems, there is something new on TECHtionary.com nearly everyday and we all need to learn
something new everyday.” Paul C. Daubitz President - ATI-Telemanagement – (past President of the Society
of Telecommunications Consultants) www.ati-telemgt.com
“There are three primary benefits to TECHtionary: 1 - In regard to customer acquisition, complex concepts
like Simplified Relocation, Outlook Integration, SIP, VoIP and many others, are made simple and easy to
understand when TECHtionary VoIP Technology Sales Animations are utilized. These animations reduce
the number of days in the evaluation process and dramatically reduce the effort needed to produce
sales. In addition, we have found that happy customers are more likely to refer us to other businesses and
provide sales for us. In addition, as a Master Channel Partner, TECHtionary User guide and installation
animations provide the means to train agents rapidly and easily. 2 - In regard to the enormous costs
associated with customer support, it’s not the 1st call or even the 2nd call that causes support costs to
skyrocket. It is the continuous changes in customer staff turnover, new-hires and increasingly non-English
speaking employees that break-the-bank. Supporting all these types of customers rapidly evaporates
profit. The TECHtionary Phoneset installation animations you have done on Cisco, ShoreTel, NEC,
Polycomm and others save enormous amounts of time because support calls don’t come in one-at-a-time.
We get large bursts of support calls forcing too many callers to end up in the queue with long wait times or
leaving voice mail. The TECHtionary Phoneset animations provide a “pictionary” approach to many
common support questions for customers who speak any language. This reduces the number and length of
calls saving us thousands and gives us the ability to scale our business cost-effectively while maintaining
even increasing customer satisfaction. 3 – In regard to customer satisfaction, customers are looking for a
vendor who is still responsive after the sale. New features can be added or changed and as new services
emerge TECHtionary animations can be easily updated to meet new challenges. Thank you for involving us
in your efforts and please share this with anyone you’d like.” Mark Sharp – CEO – Vimenture - A Master
Agency for ICG, NGT, Qwest and others
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Channel Partner Comments
According to Mr. Doug Hanson - CEO of Evolve, "Customers often call with lots of detailed questions. I send
them to TECHtionary which explains it faster than I ever could. They call back ready to buy as they understand
what they are looking for. I also need more and more technical information to help my customers understand
increasingly complex carrier/manufacturer products and services. TECHtionary does that and a lot more."
TECHtionary has been critical to helping our agents educate themselves, their customers, and ultimately
decision-makers. I urge you to support efforts to expand TECHtionary as this industry is constantly changing,
we need this more than ever. Herb Levitin, President CCNA POWERCOM - Master Agent
"TECHtionary helps our customers to be more in touch with what we have to offer to them. We have found
TECHtionary to be key element in the decision-making process considerably reducing the sales cycle. I have
received e-mail from folks who have visited our site saying that they find TECHtionary to be an incredibly
useful tool. In addition, several of our employees at Oxford Networks use TECHtionary to learn about SONET
and other fiber optic related technologies. TECHtionary is helping to keep our technical personnel ahead of
the power curve and it is saving us money by providing what we need to know immediately saving truck rolls.
I recommend it as a necessary link for any networking-telecom-IT website." Matt Jolly - Revolution Networks
– Networking the Northeast - www.revnets.net
"TECHtionary.com is as often as good as any sales person. Sometimes it's better because its also available to
customers 7x24 and, most importantly, to the real decision-makers in the organization. TECHtionary also
opens up all kinds of new concepts and allows viewers to explore complex issues over and over again until
they get it. TECHtionary is a great tool for TP Partners for your web sites. TECHtionary really gives customers
a reason to come to your web site." Justin Chris-Tensen VP TelePacific
“As Senior Director for Local Services dealing with various independent representatives from around the US
and now many European countries, I just wanted to give you an update on my recent experiences with the
TECHtionary product and the success I've experienced with its use. As a comprehensive tool, TECHtionary
has demonstrated the ability to eliminate confusion, reduce errors, improve self-confidence, and, most of all,
avoid the need for representatives to delay their sales activity while awaiting explanations from the home
office. Efficiency is a major asset to possess and I have found TECHtionary a resounding success in this
application. Feel free to use my name should others question the capability of this marvelous tool.” Peter
Meyer Senior Director - Local Services VarTec/EXCEL Telecom
“I wanted to let you know that Techtionary is the BEST informational tool I have ever seen. The animations are
superior to the Telecom Dictionary, and gives a complete understanding of how technology works. You just
cant get that kind of understanding and visualization from a book. We have some agents that just cant explain
how something works and rather than saying, let me read you something, they say CHECK out this URL. The
customer knows that they are dealing with a high tech and very informed rep. Thank you again and I look
forward to hearing from you soon. Have a great day!” Kevin Flake Wholesale Telecom
“I understand you’re considering using TECHtionary as a value add to help Partners.
I would like to put my full recommendation behind using TECHtionary. I feel it is a substantive value add that
would help differentiate Qwest as well as exemplify your desire to help Partners. Prior to learning about you
considering TECHtionary, I planned to incorporate TECHtionary in the TBI web site. If adopted I look forward
to participating with whatever part of TECHtionary's offerings were made available to Partners though you.”
Geoffrey Shepstone President Telecom Brokerage, Inc. – Qwest Master Agent
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Industry Expert Comments
"In my role as Director of Public Affairs for Colorado, my main responsibility is to advocate Qwest's
policy positions with the goal of gaining support from community, business and political leaders.
These stakeholders play an integral role in shaping the development of the telecommunications
infrastructure and service availability. TECHtionary's text and graphics are a valuable resource to help
stakeholders understand the complexities of telecommunications so that they can make informed
decisions regarding the industry. TECHtionary is easily accessible and provides a simple
understanding of telecommunications terms.“ Pete Kirchhof – Qwest
Mark Allen, President and Chief Executive Officer Corporate University eXchange noted " TECHtionary
is a excellent tool for educating the customer directly.“ Corporate University eXchange is the leading
industry organization for corporate universities.
I have been using TECHtionary.com for nearly two years. I have found it as a great tool to help me and
my sales staff "visualize" the technologies we sell. This would be a great tool for all our people
especially the back office staff who have to deal with questions on services with little training on our
complex services. This is also especially true of channel partners who need all the help they can get. I
hope you will utilize this service soon. – Sales Manager Allegiance Telecommunications
"TECHtionary is the most comprehensive visual reference-learning system available.
I have been a professional in the telecommunications and information technology industry for over
thirty years. During my career I have seen technologies come and go and even more vendors come and
go. It is increasingly clear that we constantly need to know more about our industry and the issues
surrounding it. TECHtionary is the greatest tool I have ever encountered to help us know more about
what we need to know more about. I am increasingly involved as an expert witness. I have used
TECHtionary to educate my clients who do not have any idea what the technology is all about. In a
recent case about a cable cut of an optical fiber, no one really understood what the issues were all
about. I recently used TECHtionary to bring the law suit to closure faster saving my client thousands of
dollars in attorney’s fees and lengthy litigation. In addition, unlike books and even most web-based
systems, there is something new on TECHtionary nearly everyday and we all need to learn something
new everyday. Thanks again for such a great tool.” Paul C. Daubitz President - ATI-Telemanagement –
(past President of the Society of Telecommunications Consultants) www.ati-telemgt.com
“I am sure I have told you how wonderful I think the animated dictionary is! I looked at it again today,
and you are absolutely right, animation, visuals, and pictures speak a thousand words. My colleagues
have seen it too, and are very impressed by TECHtionary.” Lorna Perez Alcatel.
“I just received the link to your TECHtionary site and I must say that it is the best Tech dictionary that I
have seen on the web so far.” Saverio DiGravina Level (3) Communications
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Industry Expert Comments
"For simple, concise, and straight-forward answers to complex questions, TECHtionary is unrivaled."
J. Stephen Pollock, Siemens Venture Capital
“It is a major challenge to stay on top of emerging technologies. TECHtionary is an innovated tool that
makes this process easy and interesting for clients, customers, and decision makers. TECHtionary can
present obscure and complex technologies and products quickly and effectively in an attractive format. I
love just browsing TECHtionary for the interesting presentations of technical concepts. TECHtionary’s
approach advances the Internet culture to another level and deserves to be considered as a serious
marketing and educational tool. Bravo!” Alan Harris - Video Producer
“TECHtionary is a fantastic tool for anyone needing to understand the confusing world of IT. Whether
you are a beginner or an expert it offers what you need.” Beth Sunny – Sharper Training
“An essential tool for both tech novices as well as trained engineers, TECHtionary bridges a divide that
makes complex subjects simple and understandable.” Walter Knapp – Novell
"Tom Cross's TECHtionary is a fresh and spontaneous as the latest Catch of the Day. Despite being in
the industry for over 25 years Tom analysis is as current as anyone's in the field. He catches each wave
of the telecom and IT world as it is just starting to develop.“ Dr. Joseph Pelton - Director of the Space
and Advanced Communications Research Institute – George Washington University
“TECHtionary is showing a new way of learning--not simply using slick graphics gratuitously, it uses
animations to illustrate and teach what mere words and static pictures cannot convey as easily. As
founder of Wikipedia.org and former editor-in-chief of Nupedia.com, I'm very impressed with what
TECHtionary has done.” Larry Sanger
“This is actually pretty slick. I've looked at the tutorials. They're easy to understand and the graphics
are awesome.” Michael J. Bybee - Director of Training - Spohn & Associates, Inc.
"In managing a sales force, competitive intelligence is critical to successfully positioning our
products/services. However, competitive information without a thorough understanding of the
underlying technology is worthless. In the fast paced world of data communications, understanding
new technologies such as MPLS, PWE3, WiFi and PPVPNs understanding is critical. Understanding
means being able to explain "how it works" to my sales team in a way that they can communicate it to
their customers. Increasingly our customers includes non-technical C-chief level decision-makers who
need "visual“ explanations. TECHtionary is the best resource to give my staff an understanding of the
technologies and a true competitive edge.“ Robert Speers, Data Sales Manager, AT&T-Atlanta
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End User Comments
According to Cindy Johnson, Director of Technology for Lee County Schools in Sanford, North
Carolina, “The TECHtionary website immediately appealed to me because I often lack the knowledge I
need to make wise decisions for the district. Our technicians have also had limited access to training.
They often have learned while on the job. The website provides immediate, easy access to information
they may not have otherwise. When I have requested additional information to be placed on the site I
received prompt, positive feedback. The animation and easily understood text make the site valuable
for learners at all levels. The site is easy to maneuver. A great deal of time is not invested in learning
how to use the site. Novice Internet users are not frustrated with how to get information and advanced
users still find something to learn. I am writing to support the TECHtionary.com web site. TECHtionary
has been an invaluable tool to our school system. Although my title is Director of Technology, I am an
educator with the training that is typical for teachers and administrators. “
She added, “My job often requires me to make decisions in areas where I have no expertise. I always
turn to TECHtionary for a better understanding of the technology issues we face. This practice has kept
our small school system from making costly and time consuming mistakes. The most recent example of
this occurred during the spring. We are replacing telephone systems in four of our schools. It is sad to
note that today's high schools and middle schools need a greater level of security than schools in the
past. After a careful examination of TECHtionary I changed my recommendation for these sites.
TECHtionary not only provided me with information to make a wise decision, it gave me a visual tool to
help me convey our needs to those in authority over me. TECHtionary staff also added terms to the web
site on the rare occasions that I've not been able to find exactly what I need. I've passed up no
opportunity to share TECHtionary with my peers across the state. Technology has never been
adequately funded in North Carolina schools. Other Directors of Technology have welcomed this site.”
“Yes I teach Cisco 1-6 right now. I help out a little with the A+ students when their teacher isn't there,
but I'm full time with the IT division. That's why I'm glad to see this sight so I can give this to my
students so when they ask about something instead of me always telling them I can tell them to look it
up. Since in the real world I won't be there all the time to bail them out. So thanks again.” Dan!!
“Your web site is stunning! I am a student at UWF and am enrolled in the IIT program. I found your site
during a search for networks. It is the best site I've ever seen! The way you are using the image maps
negates the need for other menus and is a extremely attractive and engaging to the users! Thanks so
much for letting us see and use this. I know you will get all the business you can handle with the
interest you will create with this site. I've never seen anything so clever and intuitive on the web,
ever! Macromedia would embrace you for your genius in the way you have made a truly effective and
enriching presentation of networking terms.” Truly Andrew Stasiowski Student, UWF
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End User Comments - more
"Techtionary is an incredible product that will assist corporate technical trainers as well as
secondary/postsecondary teachers get across difficult concepts to their students. It is an innovative
way to teach across the curriculum while continuing to maintain student interest. I personally would
recommend this product to any company or individual looking to understand technical concepts not
completely explained in the textbooks. For those teaching certification and those pursuing certification,
TECHtionary is not a study guide but explains thousands of concepts found in nearly every study guide.
There are too many concepts that are barely comprehensive in tens of text pages but TECHtionary
explains via animation in seconds saving the student and teacher hours. TECHtionary is absolutely
critical for Cisco, Microsoft, Comptia-Network+, A+ or vendor-specific courses. Take a look around...I
know that you will see and react the same way I did! It's amazing!“ Sabrina Koncaba - CFE, MCSA,
MCSE, MCT, Network+, A+
Career and Technology Education
“As the Chief Financial Officer of Ancon Marine I am ultimately responsible for all decisions relative to
our investment in information technology. It is no longer a simple task of calling your telephone
company representative or the IBM representative and placing an order. As the CFO of a multidivisional
company which provides transportation services, environmental services and marine salvage I need to
understand IT services that can make a difference in the operations of our company. I need information
that informs but does not overwhelm. Information that guides but not drives you away. TECHtionary has
given me insights and actionable information that has helped me get the technology we need sooner but
saved me a considerable amount in understanding what we didn't need. TECHtionary is a valuable tool,
which provides much needed information in a readily understandable format.” George W. Buys
“You are to be REVERED, not merely congratulated, for the Techtionary, which I found looking through
Business Communication Review's website. It is truly mind-bending. I looked at most of the letters
entries and many of the entries themselves. I've now bookmarked the site in all my computers and it is
truly a significant achievement.” Roger Kirkman Winston-Salem State University Office of Media
Relations
“I recently came across TECHtionary and found it to be a useful resource for our students which fits in
well with some learning resources for computer networks that we are currently developing.” Anthony
Lewis Course Director, BSc (Hons) Computer Science & Information Management Scheme Research
Leader ISIS Learning Group University of Central England in Birmingham UK
TECHtionary and NACSE Certification
TECHtionary also provides key terms and concepts for preparation of the NACSE – National Association
of Communications Systems Engineers (www.nacse.com). Some of the certifications that TECHtionary
will provide guidance are NTA – NACSE Telecom Technician, NTSC – NACSE Telecommunications Sales
Consultant and NTSE – NACSE Telecommunications Sales Executive-Engineer level certifications.
TECHtionary can be accessed anytime-anywhere to learn how things work, view real photos and
understand what’s-what.
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TECHtionary and NACSE Certification – more
NACSE's role is to provide vendor-neutral certification to the IT industry. TECHtionary is a fast track
vendor-neutral information resource designed to help learners get in-depth education on information
technology that leads to several NACSE certifications. We understand that learners today do not always
have time or resources to attend formal classroom training and may already have substantial knowledge
and experience in the IT field. This is why TECHtionary is so critical because learners can gather
important information and get the keys to comprehensive courses online whenever they need to. This
saves the learner time and money and provides the employer with more effective and efficient
employees.“ Bob Kile - NACSE Executive Director
Industry Associations using TECHtionary
“This is to provide a recommendation concerning the use of TECHtionary. The CTA-Colorado
Telecommunications Association has utilized the TECHtionary product on the homepage of its web site
for more than a year. As you know, TECHtionary provides definitions for specific telephony and
technology terms – but does so with the use of graphics, charts and visuals in a manner that makes the
product uniquely useful and educational. We have found that TECHtionary helps our member company
employees gain a better understanding of technology and its ever-changing terminology – particularly
for those with an interest in learning about next generation networks. It has also been useful to our
company members in aiding them to provide explanations to their own customers about their products
and services. TECHtionary is a product that could help provide a better understanding of industry terms
and applications for your members and customers just as it has for the membership of the Colorado
Telecommunications Association.” Barry L. Hjort - Executive Vice President - CTA
“As President of the Telecommunications Agent Association I understand the plight of telecom and
data agents, systems integrators and VAR-Value Added Resellers. I also understand the challenges
faced by carriers, service providers, and hardware manufacturers. Each is caught in a conflict balancing
customer need with products, services and professional guidance. There is no easy answer in today's
multi-vendor, multi-protocol and complex user situation when it comes to everyone to understand the
technology that’s up for purchase. Understanding the problem is the easy part. Presenting solutions
and considering all the issues and most importantly, educating all the players is the hard part. Even if
money was not the issue, and it usually is, finding the time, venue and topics make it even more
problematic that people would walk away with the answers they are looking for. That is why
TECHtionary is such a great solution. The animated-tutorials provide user-friendly explanations in
terms that everyone can understand. TECHtionary also allows agents and all the relevant parties to go
to "class" whenever from anywhere. Now I don't know that TECHtionary is the ultimate answer, not sure
what is but it is certainly the best thing there is today. That is why a link is on every page of TAA’s web
site at www.telecomagent.org It is also why we are producing TelecomTechTalks
(www.telecomtechtalk.com), a weekly webinars using TECHtionary’s flash animation. I strongly urge
you to use TECHtionary, TelecomTechTalk-like service and other services to get their prospects and
distributors past the “analyzing part” to the “buying part.”
Daniel Baldwin – President Telecommunications Agent Association.
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Industry Publications using TECHtionary
TECHtionary has been selected by more industry publications and associations than any other
information resource. Publications and associations include but not limited to: Telecommunications
magazine, Business Communications Review, X-Change magazine, Phone+ Magazine,
Telecommunications Agents Association, Computor Edge magazine, ISPworld, Competitive
Telecommunications Association, Society of Cable Television Engineers, ISIM University, Virtual High
Schools of America, Maine Telecommunications Association, Missouri Telecommunications
Association, CABA (Continental Automated Buildings Association), International Center for Standards
Research, The Educators' Website for InformationTechnology, Broadband Wireless Online, Society of
Telecommunications Consultants and many other others.
"Business Communications Review (BCR) is the leading publication in the telecommunications
industry. We use TECHtionary because it's an indepth reference source and incredibly user friendly."
Fred S. Knight - Editor/Publisher - Business Communications Review -- www.bcr.com
"TECHtionary combines the power of the Internet, the PC and multimedia to help us instantly
comprehend communications technologies from every angle. From the telecom novice to the technically
astute, the enormous power and value of TECHtionary is evident immediately to the user."
Jared Bazzy, Managing Web Editor, Telecommunications(R) Magazine
TECHtionary is referenced on more than 6,800+ web sites around the world (Source: Google) with users
from more than 50 countries everyday accessing the terms and tutorials. Here is an unsolicited review
of TECHtionary in Lockergnome – Technology News for the World’s Most Curious Users . “My mother
started this habit of jumping up and down whenever I start talking too technical about her computer.
She says she has to jump because she is trying to catch all that information that is over her head. Now
this is an extreme case, of course, but all of us, at one time or another, have felt that something
technology-related was over our heads. Wouldn't it just be a lot easier if there WERE an online
dictionary related to technology? Well, there is now! TECHtionary is an online technology dictionary
that doesn't just give you the definition of a technology term; in most cases it will show you an
animation to help you learn what the term means. There have been times when someone has rattled off
an acronym and because I knew the device by its actual name, I was lost. That's no longer a problem,
now that I can look it up. Oh, and by the way? Now my mother doesn't have to invest so much money in
sneakers with ankle support.”
http://www.lockergnome.com/issues/daily/20020930.html
The animated definitions are what makes Techtionary a learning resource bordering on actual fun. I
clicked on the "New" square, found "Dial-Stepper" and wound up watching a brief video from "Dial M for
Murder" that shows the Dial-Stepper, uh, stepping. It's kind of a Learning Adventure, this Techtionary
concept. You don't know exactly what you're going to get when you ask for a definition. And it's that
mystery, that potential for surprise, that makes the whole thing as fun as it is informative. What I found
particularly instructive in playing with this is that the balance between information and entertainment is
in itself quite an art. If the information isn't comprehensive and comprehensible, the entertainment really
isn't that entertaining. Bernie DeKoven's – www.blogger.com
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New UI-User Interface
Here are some comments regarding the NEW TECHtionary UI-User Interface:
"Thank you for making a wonderful tool even better. I love the improvements in the latest version of
TECHtionary! While TECHtionary has always been an easy site to use, the latest changes make it even
more intuitive. The crisp new look makes the information presented even more engaging. As Director
of Technology, I choose carefully the sites that are introduced to students, staff, and decision
makers. TECHtionary is one of those rare sites worthy of attention."
Cindy Johnson, Lee County
Public Schools, Sanford, NC
"TECHtionary is an excellent tool for all new and existing employees in today's complex communication
age across all vertical markets. From new employees to top level executives that require an immediate
comprehensive understanding of a communication theory or product to a specific understanding of one
component of many within a technological theory. TECHtionary is an amazing tool that offers
immediate visual saturation of a specific detail up to and including complex theoretical examples of
communication products and uses. Not only does TECHtionary provide more effective communication,
it provides a backbone to be more effective in an administrative, sales, or executive roles. TECHtionary
ultimately provides a faster means to close a sale, communicate internally, educate a potential
customer, and broaden an individual's knowledge base in today's ever changing technology. I highly
recommend TECHtionary as a must have tool for the today's professional." Daniel C. Pearson – Austin
Group
"Complex terminology can bewilder even the most technically savvy. TECHtionary provides a
comprehensive, continually expanding term library, making abstract ideas clear to the layperson, and
providing additional information for the expert." Karen Newman - Multimedia Consultant
"Thanks to TECHtionary's ever growing list of visual tutorials, I can keep up with understanding the
latest technology to help me in deciding the future growth of my networks." Matt Jolly – Oxford
Networks
The original UI-User Interface is still available for custom and private label versions. Please see
www.qwestionary.com or www.3pedia.com as examples.
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TECHtionary Services Overview
TECHtionary is a Macromedia Flash animated information resource. With new terms everyday,
TECHtionary has more than 2,700+ total terms/tutorials with an estimated 1,000,000+ Macromedia Flash
animation effects on telecommunications, data communications, networking and internet
technologies. TECHtionary is available online or by CD-ROM that can be accessed anytime-anywhere
to learn how things work, view real photos and understand what’s-what.
TECHtionary is an ideal tool for vendors with technologies “in search of customers.” Customers are
besieged with the accelerating pace of technologies. Our own assessment of the dot-bomb failure is
that technology providers, including carriers, failed to educate their staff and customers on the
applications of their products/services. Customers want to understand the technology before they buy
not after. They also want to buy from a person who understands how all the technologies fit together
including the vast array of legacy systems.
TECHtionary Services
The following are some of the services offered by TECHtionary Corporation:
- Web techinfomercials – 30-60+ second TV-style animations
- Product/service installation/user guides
- Animation of products/services for faster time-to-market, fast-track learning cycles
- Writing and production of of videos and WEBinars - called TECHinars or TECHtalks
- Classroom course design and delivery including “hands-on router/switch instruction
- User interface development of White Papers, PDF docs into a simplified user document
- Development of "Flash Cards" (individual flash animations) as email tips to customers/others
- Special development different custom versions such as telecom, internet, data, selling for different
SIG-Special Interest Groups such as press, staff, agents, executives, sales, etc.
- Production of a CD version of tools, tutorials and terms for use at conventions, mailers, etc.
In addition, TECHtionary offers NACSE-certified onsite/classroom training courses. TECHtionary staff
represent more than 60 years of work in the telecommunications industry beginning in the mid-1970s
with consulting experience to BellSouth, Bellcore, Dale Carnegie and others (reference letters are
available).
Examples of Special TECHtionary Solution Selling Tutorials
In order to assist sales staffs and their customers understand how different technologies work
together, there are number of TECHtionary tutorials including:
- E-Learning Case Study
- Top-10 Selling Styles (review ten ways to sell)
- Top-10 Customer Network Management Issues (after sale)
- Sales Scenarios (real life customer examples)
- Solution Selling Processes (learn by example)
- Solutions-Applications Service Provider
- Solutions-Selling Business Issues
- Solutions-Selling Management Issues
- Solutions-Selling Processes (explain the processes from order to installation)
- Solutions-Selling Technical Issues
- Solutions-Virtual Office (applications case study)
- Applications-Online Stock Trading
- VPN Opportunities - The hottest IP opportunity
- QoS - What are the real issues
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