Transcript Center for Service Innovation

Center for Service Innovation
…. Master Theses 2011
October 5, 2011
Per Egil Pedersen
Professor and Director of Center for Service Innovation (CSI)
Norwegian School of Economics and Business Administration
Contents
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Center for Service Innovation
CSI themes
Master thesis examples
Support
Information
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1. Center for Service Innovation (CSI)
• Objectives:
– Increase the quality, efficiency and commercial success of innovation
activities in leading Norwegian service providers
– Enhance the innovation capabilities of its business and academic
partners
• Partners:
– 11 Business partners,
3 bridging partners,
4 national and
2 international
research partners
• Budget:
– Total: € 22 Mill over 8 yrs
– RCN funding: € 10 Mill
– Business funding: € 5 Mill
• Approach
– Partner NSD projects basis for all research
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2- CSI Themes – examples of problems
• Innovations in customer and
brand experiences
– How to design the brand experience in and across
channels (e.g. social media) and through
the customer journey (e.g. from store to web)
• Co-creation and open innovation
processes
– How feasible is open innovation when
secrecy is the main IPR-instrument?
– Open innovation of experience rich customers
• Business model innovations
– Do business model innovations transfer
across firms?
• Structural and regulatory innovations
– Do regulation stimulate or facilitate
innovation in service sectors?
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3. Master thesis examples
• Innovations in customer and
brand experiences
– What are the unique experiences customers seek from individual digital channels
(Web-shop, brand community site, social media sites etc…)? Can be related to
both Telenor, Storebrand and Tryg projects
– How can a shared brand experience be implemented across digital channels?
(Telenor and other CSI-partners)
– Customer experience of insurance services among Norwegian immigrants (Tryg)
– From market and customer orientation to experience orientation, measuring and
managing (e.g. KPI’s) an experience centric company (related to Telenor)
– Service design concept tests (from service concepts
developed for Telenor, Storebrand, Tryg,
Posten and DnBNOR this autumn)
– Implementing service quality dimensions
in financial service recommendation
systems (e.g. Finansportalen) (DnB NOR)
– Product/service system innovations in the
sports industry (Sintef, Madshus)
– More from Siv in a few minutes….
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Master thesis examples
• Co-creation and open innovation
processes
– Feasibility study of open innovation, both theoretical review and empirical
investigation of practices.
– Customer involvement in service innovation, empirical investigations of CSIpartner customer involvement initiatives (DnB NOR, Telenor)
– Reviews of service innovation best practices, differences between product and
service innovation practices
– Mapping the innovation practices of CSI partners (case studies) (DnBNOR, Posten,
Storebrand)
– Opportunities and limitations in
using Community Innovation
Survey data for understanding
service innovation processes.
– More from Jon Iden…
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Master thesis examples
• Business model innovations
– What is the difference between business model design and business model
innovation - a literature review (WP7).
– Governance forms and business models of small, distributed logistics partners
(Posten)
– Servitization and sustainability – business model
innovations from the service sector (WP7-partners)
• Structural and regulatory innovations and foresight WP
– The roles of regulatory authorities in service innovation
(Storebrand, PwC)
– Mapping the innovation system for service innovations,
interactions between firms, financial markets, regulatory authorities and
innovation policy makers (Abelia, Argentum, PwC)
– Foresight and trend analysis methodologies for service innovation (DnBNOR,
inFuture)
• These are just examples, you have considerable freedom in designing the
problem to fit your individual preferences and interests in CSI
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4. Support
• Supervision and learning/sharing
– Coordinated supervision by CSI
professors, PhD scholars, sharing events, e.g. CSI
lunches
• Business relationships
– Strong relationships with CSI partners
(data, informants, info, access, job opportunities etc.)
• Fascilities
– Methods, instruments and lab
fascilities at NHH and CSI-partners
• Financial support
– Some support of direct costs (e.g.
data collection)
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Information
• When applying for supervisor put Center for Service Innovation
(CSI) on your application
• Send an e-mail to [email protected] to indicate your
theme of interest.
– Innovations in customer and
brand experiences
– Co-creation and open innovation
processes
– Business model innovations
– Structural and regulatory innovations
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