Transcript Persuasive Texts - Mr. Riley's Class

Persuasive Texts
1. Commercials
2. Print Advertising
3. Editorials
TV and Radio Commercials
Television Commercial Script
Stress! It’s the common complaint of most
people—young, old, and everyone in between.
What does stress do? It tightens your muscles
and gives you headaches. What can you do?
Order our newly designed, patented NeoNeck
Massager. Made from organic cotton and pure,
soft plasticine, it will send gentle vibrations in an
even flow to relax your tight muscles. Get the
NeoNeck Massager today and make your stress
go away!
Practice
• Complete the commercial worksheet.
Bellwork
(4/30/12)
TEST WEDNESDAY!
Read the following radio commercial.
Ancient Egyptian Queen Nefertiti was known for her perfect beauty. Her long
swan-like neck was often adorned with a beautiful, elongated gold bead called
Nefer in her honor. Now women everywhere can own the same kind of queenly
bead. Encase your Nefer pendant in your choice of yellow or white gold, or
silver. Each pendant is fit for royalty.
Which sentence is an appropriate and effective conclusion for this radio
commercial?
• A. These sensational Nefer beads will make you feel like a queen.
• B. You really don't want to be the only one without this bead in your jewelry
box.
• C. How can you turn this beautiful jewelry down?
• D. Even if you aren't familiar with Queen Nefertiti, you will like her jewelry.
Print Advertisements
Newspaper/Magazine Ads,
Billboards, and Catalog Ads
Newspaper and Magazine
Advertisements
• Designed to be read
– Use a headline to catch your attention
– Longer headlines that give more information
are more effective
– The body is similar to tv/radio commercial
scripts
Amazing New Discovery Lets High School
Students Learn While Sleeping!
That’s right! Learn while you sleep! Confirmed
by the latest scientific research, the brain’s
amazing subconscious ability allows you to learn
even while sleeping. Our patented new
program, Sleep-n’Learn, easily doubles or
triples the knowledge you can retain in your high
school subjects. How can you tap into the
power of your subconscious? Simply download
learning modules, and sleep your way to better
grades!
Billboards
• Since billboards are seen at a distance
and while driving, must be:
– short, easy to read
– eye-catching
– include only the most important info:
• (easy-to-read phone #s, exit #s, radio #s, web
addresses, etc.)
End-of-Class Wrap Up
• Read the following magazine advertisement.
You’re a senior! You made it! Why not make your ring as unique as
your own personality? With a ring from Kominskis, you can choose
the quality and cut of your favorite gem, the metal you prefer, and a
unique emblem from hundreds of choices. Why settle for the same
old designs? Choose to be different. Come into Kominskis today.
Which of the following is the most persuasive headline for this
advertisement?
A.
B.
C.
D.
For People Who Want a Special Ring
The Jeweler with Infinite Variety
Kominskis: The Unique Choice for Senior Rings
So Many Choices, So Little Time
Bellwork
(5/1/12)
Which of the following would be the most effective and
persuasive text for an interstate billboard?
A. Do you need extra money? Would you like to work from
home? For as little as 1 hour per day, you can earn up to
$1000 a month.
B. Work at home 1 hour a day; $1000 a month. Call 1-555-GETCASH.
C. If you are willing to work just 1 hour a day, you can make
$1000 in your own home. Work in your pajamas, and get paid
fast. Call 1-555-GET-CASH.
D. Work from home. Make good money! Only minutes a day.
Catalog Ads
• a catalog is a booklet
that contains a list of
products and their
descriptions
– give a persuasive
description of each
product (what it does,
what it looks like, how
it can help, etc.)
– 2nd person
– persuasive ad words
– memorable ending
Catalog Ad Example
Locker Scents Air Purifier
Item #10037-P
The most emotionally powerful sense—
smell—links you to your ability to
concentrate and relax. Now you can
access these abilities at school with our
new Locker Scents. This amazing new
product hooks into your locker and
releases the scent you need when you
need it! Stressed? Touch the purple tab
for a gentle lavender scent, organic and
calming. Need extra energy? Touch the
forest green tab for an energizing spurt of
basil. Order Locker Scents today to
access the smells of sweet success.
Practice
• Now create your own catalog
advertisement for a product.
• Focus on the description of the item this
time (what it looks like, how it works, what
it will do fof you).
• Don’t forget to include the other
advertising techniques studied, however!
Review
Choose the most effective catalog description.
A.
B.
C.
D.
Use Yearbook Maker to create a special school yearbook that is perfect for
you. We offer so much more than other companies. Yearbook Maker offers
on-line help and applications to make your purchase easier. Capture the
memories of your special year in a yearbook you design with Yearbook Maker.
I have used Yearbook maker and love my new yearbook. It has all color
pictures and extra autograph pages. It was very affordable, and my friends
love it, too.
Want to remember all your friends from school this year? Get the awardwinning software program Yearbook Maker. We offer affordable,
individualized packages that allow you to create your own unique designs and
layouts. Check out our online services to see how Yearbook Maker can help
you save the best memories of your school year.
Students need a yearbook with pictures of their friends and all the events of
the year. They can get all that and more from Yearbook Maker. This software
package is not necessarily for beginners, but computer experts will really love
it. With Yearbook Maker, a school can decide on its own designs and features
to create the yearbook that is just right.
Fact and Opinion Review
__ 1. William Faulkner was the greatest writer
of his time.
__ 2. George Washington was the first
President of the United States.
__ 3. Coke tastes better than Pepsi.
__ 4. Pizza is the best food on the planet.
__ 5. February is the shortest month of the
year.
Editorials
• an editorial is an article in a
newspaper that is based on
opinion
• similar to persuasive essays—
purpose is to sway readers’
opinions or express an opinion
• contains a topic sentence,
supporting details, and a
conclusion sentence
• use facts dressed in strong
language to express an
opinion
• Conclusions provide solutions
to the problems or memorable
endings
We simply can not afford Jerry Blueville as
President of the United States. It is clear from
his speeches that he intends to increase taxes,
increase spending on domestic programs, and
increase the size of the federal government.
This Robin Hood approach to government
policy—take from the rich and give to the
poor—is nothing new. It has been tried many
times before because the poor love it! This
policy has never worked, and it will only serve
to damage an already weak economy. Don’t
bankrupt by voting for Jerry Blueville.
We are at war, not because we chose to invade
Afghanistan or Iraq, but because fanatical Muslims
chose to go to war with us. No one can say that the
attack on the Twin Towers was a simple act of terrorism;
it was a declaration of war on the United States and our
way of life. After all, New York is one of the largest cities
in the U.S. IT is far better to engage the enemy where
they live rather than in our own streets. Over the years,
some Americans have proven they do not have the
stomach for war. It is easy to be a pacifist in the safety
and comfort of your own home while the combat is half a
world away. But what if the fighting was in Biloxi rather
than in Bagdad? Would your opinion change then?
After all, New York, one of the largest cities in the U.S.,
is the symbol of economic and cultural vitality of
America.
Editorial Example
One thing that really burns me up is the
dog walkers in my neighborhood that use
my front lawn as a potty place. I do not
blame the dogs; they are just doing what
comes naturally. But the owners should
know better. It’s just plain rude to leave
souvenirs of your stroll with pooch all over
the neighborhood. If you own the dog, you
own the poop. Do the right thing; use a
scoop and take the poop with you.
Practice
• Write a one-paragraph editorial based on
an issue from the Hattiesburg American.
http://www.hattiesburgamerican.com/
Additional topics:
http://homeworktips.about.com/od/essaywriti
ng/a/100-Persuasive-Essay-Topics.htm
(1) Our new candidate for Mayor wants to be known as the “Candidate
for Change.” (2) And the more I hear her speak, the more I am inclined
to agree with her. (3) She’s for change all right; she changes her
position on the issues almost on a daily basis. (4) So far she has
changed her mind on several things. (5) I can hardly wait to see what
she changes next. (6) My greatest concern is that if she is elected, her
campaign promises will be soon forgotten because she has changed
her mind. (7) Perhaps we do need changes, but I’d like to see less
changing of the mind and more changing to improve our city!
Which of the following sentence revisions makes the paragraph
more persuasive?
A. (2) And the more I hear her speak, the more I like her.
B. (3) She isn’t for change at all because she can’t make up her mind.
C. (4) So far she has changed her mind on taxes, transportation, and
law enforcement.
D. (7) Perhaps we do need changes, but then again, maybe things are
okay the way they are.