Transcript Document

CAL NORTH
MARKETING YOUR LEAGUE
Marketing Objectives
• Develop a focused marketing plan
• Develop a marketing toolkit for Cal North
and affiliated leagues
• Develop strategic long-term sponsorships
and partnerships
Develop a Focused Marketing Plan
• Who – Your customer
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Decision makers – Mom / Parent
Influencer - Kids
• What – Product
• Training, competition, uniform, secondary accident ins, team
photo, medal/trophy
• Where – Location
• List local parks & schools
• Safe local locations to decision makers
• When – Playing Season
• Fall – Early August to Mid- November
• Why – Call to Action
• It’s more than just soccer; affordable, fun, safe, healthy
activity that builds team work, commitment, & friendships.
Who – Your customer
• Decision makers – Mom / Parent
• Targets
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Community Calendars
• Local community newspapers, message boards
PSA’s on radio;
• Adult contemporary, News talk, Public radio,
Christian/religious stations
Post on Living Social or Groupon Apps
Social Media
• Facebook, Pinterest, Instagram, Twitter
Val-Pak or similar targeted direct mail programs
Who – Your customer
• Influencer– Kids
• Targets
• School District, after school, daycare & park and rec programs
• Send home flyers
• PSA’s on radio;
• Radio Disney, Top 40, Hip Hop
• Social Media
• Instagram, KIK, Tumbler, Snapchat, Twitter
• Develop marketing alliance with off-season sports
• softball, baseball, lacrosse
• Promote cross-training, improved sports IQ as benefits to
other sport as well as soccer
• Bring a friend campaign
What – Your Product
• Cost Value Proposition
• What do I get for my $$$
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Live Scan Background checked coaches and administrators
Secondary accident insurance – Best in youth sports
Competition – local weekly balanced games
Uniforms; socks, jersey, shorts
Medals / trophies
Team photo keepsake
Fun, healthy physical activity with friends
Lifelong memories
Where – Place
• Local parks and schools
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List familiar local parks and schools
Safe-haven locations for decision makers
Minimal travel
Easy to set up car pools
When – Time
• Fall Season
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Early August through Mid November
One or two nights a week X hours per practice session
Weekend games
Why – Call to Action
• Since 1969, Cal North affiliated leagues have
created an affordable, fun, safe and healthy
environment for players at every level to develop a
“love of the beautiful game”
• It’s more than soccer, learn life lessons while
developing lifelong memories and friendships
• It all starts here!
We Know Our Five “W’s” Now What?
Develop Multi-level Marketing / Nurturing campaign
• Develop registration press release
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Email blast to database
Email / fax to local media
Send weekly follow up emails
“We Miss You” emails to past players
“Tell a Friend” email to returning players
Last chance email
Yard Signs
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Place yard signs in BOD or returning coaches yards
We Know Our Five “W’s” Now What?
Develop Multi-level Marketing / Nurturing campaign
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Banners
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Place at schools, parks & rec locations
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local business that support league
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Host walk up registration at local business’s
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Win-Win situation
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Drives traffic to business’s
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Built-in fundraiser for league
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Mountain Mikes pizza
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Jamba Juice
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Sports Authority
Marketing Toolkit
• Identity Guidelines –
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Cal North Style Guidelines
Organizational profile
Media Contact list
Boiler Plates
• Yard Signs
• Valpak ads
• Banners
• Co-Branded Press Releases
• Player Registration
• Regional & State ODP player pool
• State Cup Opening Rounds
• State Cup Finals
• Clubs advancing to Regionals/Nationals
Marketing Toolkit
Examples
Marketing Toolkit
Examples
Sponsorship Resources
Official Recruiting Partner
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Official Trophy & Awards Sponsor
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Cal North & US Youth Soccer Exclusive awards
catalog
League & tournament awards
Pins, t-shirts, and more
Locally owned & managed by sports family
Coming soon fall 2014
Free Soccer Website and Photo sharing
Website
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Custom designed websites for Cal North teams
TeamSnap share sites make it easy to
communicate, organize and share memories
privately with other team members. You can also
manage event schedules, snack duties and player
availability all in one place.
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Over 50,000 Student-Athlete Success Stories
since 1982!
More than One Billion Dollars in Athletic
Scholarships & Financial Aid!
1,493 Division I, II, III, NAIA and JUCO Baseball
Programs
95% Success Rate with Qualified, Verified,
Next-Level Prospects!
Official Team Banner Sponsor
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Discounted team banners using Cal north site
League rebate on bulk banner and wind flag
orders
Tournament signage package
Yard signs
Wind flags
Registration
Sponsorship Resources Examples
Partnerships Resources
Partnerships that provide value and mutual benefit to both Cal
North and partners, while providing ADDED value and/or
benefit to Cal North leagues and members.
Discounted products and services available through Cal North
membership