Transcript DAP-2553_Sales Guide - D-Link

AirPremier N
Dual Band PoE Access Point
DAP-2553
Version 1.0
D-Link HQ, Aug. 2008
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D-Link Confidential
Contents
 Product Competition Overview
 Positioning Highlights
 Technology Briefing
 802.11n Access Point Portfolio
 Product Application Guide
 Competitive Comparison & Analysis
 Product Position/Main Competitors
 Key Comparison
 Art of the War
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Product Competition Overview
o Positioning Highlights

In the SMB environment, administrator not only care about higher reliability、
performance and security but also how to management their wireless network
easily and effectively.

Now the new D-Link AirPrimer N Dual Band PoE Access Point DAP-2553
provides SMB environments with a business-class solution for deploying a
wireless network in the workplace.
Model
DAP-2553
H/W config
1 Giga PoE Lan Port
5GHz/2.4GHz Selectable Dual Band
Three Dual Band Detachable Antennas (3dBi for 2.4GHz/5dBi for 5GHz )

With D-Link Management Tools AP Manger II, and Dview module, administrator
can centrally manage D-Link business APs.

Support WPA/WPA2 Enterprise and WLAN Partition increase the wireless
security for SMB.

Up to 300Mbps throughput for different application and high performance
demand. Ex: VOIP、Multimedia 、Streaming.
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Product Competition Overview
o D-Link Technology Brief

Business Level 2.4 / 5.0 GHz Selectable Dual Band AP
－ Support 802.11 a/n or g/n for different application, deployment.

Enhanced Performance
－ Up To 300Mbps Faster than standard 10/100Mbps wired connection

Compatible With Current Wireless Environment
－ Compliant with 802.11 a/b/g

Flexible to Meet Different Requirements
－ AP、WDS、WDS with AP, and Wireless Client Mode

Multiple-SSID/VLAN support
－ Support Multiple-SSID in AP Mode and multiple-SSID over WDS
－ Supplement with VLAN for network segmentation

Total Network Security and Access Control Function
－ Support WEP、WPA-Personal/Enterprise、WPA2-Personal/Enterprise
－ Provide MAC Filter and WLAN Partition
－ Support Microsoft Network Access Protection (NAP)

Easy to Management
－ Support Web, Telnet, SSL, SSH, D-View, APMII.
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Product Competition Overview
o 802.11n Access Point Portfolio
DAP-2590
2.4/5GHz
10/100/1000M Lan Port
 802.3af PoE
 2.4/5GHz Selectable Dual Band
 Three Dual Band Antennas
 Support APMII 、D-View 6.0
 Rugged Metal Chassis
 Plenum-rated Housing

F e a t u r e
DAP-2553
• 10/100/1000M Lan Port
• 802.3af PoE
• 2.4/5GHz Selectable Dual Band
• Three Dual Band Antennas
Support APMII、D-View 6.0

DAP-1353
2.4GHz
• 10/100M Lan Port
• 2.4GHz Single band
• Three Dual Band Antennas
• Support APM、D-View 5.1
P r i c e
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Product Application Guide
o Application Diagram – Access Point Mode
DAP-2553
Wireless PCs using the DAP-2553
as a central connection point
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Product Application Guide
o Application Diagram – Wireless Client Mode
Wireless N Router
DAP-2553
Using DAP-2553 as a wireless interface
to access the internet
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Product Application Guide
o Application Diagram – WDS Mode
LAN 1
DAP-2553
LAN 2
DAP-2553
Connecting two separate LANs together through two DAP-2553 units
(Wireless PCs cannot access the DAP-2553 units)
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Product Application Guide
o Application Diagram – WDS with AP Mode
LAN 1
DAP-2553
LAN 2
DAP-2553
Connecting two separate LANs together through two DAP-2553 units
(Wireless PCs can access the DAP-2553 units)
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Competitive Comparison & Analysis
o Competitive Analysis – Highlighted by DAP-2553
Features
Cisco 1250 series



D-Link DAP-2553

Higher build up cost
Hard to setting and maintenance
Support concurrent Dual Band
Up to 600Mbp throughput
NETGEAR WNDAP330



No Wireless Client mode
Without central management function
One RP-SMA 3dbi dual band
patch antenna
3Com AirConnect 9150
• Only support AP/WDS mode
• Without 5GHz
Strength
Weakness
P r i c e
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Competitive Comparison & Analysis
D-Link DAP-2553
3Com AirConnect
9150
Netgear WNDAP330
Cisco 1250 Series
a/draft n or b/g/draft n
b/g/draft n
a/draft n or b/g/draft n
a/b/g/draft n
Yes
Yes
Yes
Yes
AP/WDS/WDS with
AP/Wireless Client
AP/WDS
AP/Bridge/Repeater
AP/WDS/Repeater/
Wireless Client
WEP
WPA/WPA2 -Personal
WPA/WPA2 -Enterprise
WEP
WPA/WPA2 -Personal
WPA/WPA2 Enterprise
WEP
WPA/WPA2 -Personal
WPA/WPA2 -Enterprise
WEP
WPA/WPA2 -Personal
WPA/WPA2 Enterprise
WLAN Partition
Yes
No
No
Yes
Rogue AP Detection
Yes
Yes
Yes
Yes
WEB <HTTP>
Yes
Yes
Yes
Yes
HTTPS
Yes
No
No
Yes
APM II
AP discovery utility
No
No
SNMP
Yes
Yes
Yes
Yes
Telnet
Yes
Yes
Yes
Yes
SSH
Yes
No
Yes
Yes
AP Grouping/Load balance
Yes
No
No
Yes
Model Name
IEEE 802.11a/b/g/n
Multiple SSID/IEEE 802.1q
Operation Mode
Security
AP Manager/AP Manager II
[ Please refer to the Competitive Analysis File for a detailed comparison ]
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Competitive Comparison & Analysis
o Art of the War
Myth
Truth & Counterplot
3COM AirConnect 9150’s
selling price would be the
same as DAP-2553 once
DAP-2553 release
 Truth: AirConnect 9150 have price advantage in SMB 11n business AP.
Once DAP-2553 to go on sale. 3COM may adjust their strategy to beat with
DAP-2553.
 Counterplot: DAP-2553 support 2.4GHz/5Ghz selectable dual band and
much management function. The customer would have more feature for
different requirement when they spend the same money, so it is easy to
specify out this product.
NETGEAR WNDAP330 has
similar feature with DAP2553
 Truth: WNDAP330 also have selectable dual band、M-SSID 、 PoE 、
multiple operation mode.
 Counterplot: DAP-2553 support free centralize management tool “AP
Management II” with this tool administrator can easily management their
D-Link business APs in their network environment. This tool would be a
selling point to beat with WNDAP330.
Cisco 1250 series has more
features than DAP-2553
 Truth: 1250 series support concurrent dual band, throughput can up to
600Mbps (2.4GHz+5GHz) and it can be standalone or unified AP.
 Counterplot: DAP-2553 has most of features and very good price
advantage to compete with 1250 series. Unless the user need to run very
high level function or no need to buy such expensive device.
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