Transcript Document

The Balanced Scorecard
Presented To
MM PROGRAM
The Siliwangi University
Post Graduate Programs
The Balanced Scorecard
What is it?
Definition:
The Balanced Scorecard is a
management tool that provides
stakeholders with a comprehensive
measure of how the organization is
progressing towards the
achievement of its strategic goals.
The Balanced Scorecard
What is it?
The Balanced Scorecard:
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Balances financial and non-financial measures
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Balances short and long-term measures
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Balances performance drivers (leading indicators) with
outcome measures (lagging indicators)
Should contain just enough data to give a complete
picture of organizational performance… and no more!
Leads to strategic focus and organizational alignment.
The Balanced Scorecard
Why do it?
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To achieve strategic objectives.
To provide quality with fewer resources.
To eliminate non-value added efforts.
To align customer priorities and
expectations with the customer.
To track progress.
To evaluate process changes.
To continually improve.
To increase accountability.
The Balanced Scorecard
Why do it?
It works!
In just 90 days, Sandia Labs was able to redirect
$190,000 in savings by dropping initiatives that didn’t
fit their overall strategy.
“The BSC has forced our management team to focus
beyond financial measures… too often in the past we
would get sucked into short-term thinking.”
“The BSC dramatically improved our data analysis… we
don’t overreact nearly as much as we used to.”
The Strategy Focused
Organization
Mission –
What we do
Vision –
What we aspire to be
Strategies – How we accomplish
our goals
Measures – Indicators of our progress
Environmental Scan
Strengths
Weaknesses
Opportunities
A Model for
Strategic
Planning
Threats
Values
Mission &
Vision
Strategic Issues
Strategic Priorities
Objectives, Initiatives, and Evaluation
The Strategy Focused
Organization
The Five Principles
1. Translate the strategy to operational
terms.
2. Align the organization to the
strategy.
Source: The Strategy Focused Organization, Norton & Kaplan
The Strategy Focused
Organization
The Five Principles (cont.)
3. Make strategy everyone’s job.
4. Make strategy a continual process.
5. Mobilize change through executive
leadership
Source: The Strategy Focused Organization, Norton & Kaplan
The Balanced Scorecard and The
Big Picture
Strategic
Planning
Mission
and
Vision
Balanced
Scorecard
•Activity Based Costing
•Economic Value Added
•Forecasting
•Benchmarking
•Market Research
•Best Practices
•Six Sigma
•Statistical Process Control
•Reengineering
•ISO 9000
•Total Quality Management
•Empowerment
•Learning Organization
•Self-Directed Work Teams
•Change Management
Strategic Direction
Create Environment
For Change
Strategic Performance Management System
Communicate Strategies
Define Objectives
Implement BSC
Balanced Scorecard
Measure Performance
Improve Processes
Linking it all together….
Evaluate and Adjust
Continuous Improvement
Redefine Initiatives
THE BALANCED SCORECARD
FINANCIAL/REGULATORY
To satisfy our constituents,
what financial & regulatory
objectives must
we accomplish?
CUSTOMER
To achieve our vision,
what customer needs must
we serve?
INTERNAL
To satisfy our customers and
stakeholders, in which business
processes must we excel?
LEARNING & GROWTH
To achieve our goals, how
must we learn, communicate
and grow?
Customer Perspective
To achieve our vision, what customer needs
must we serve?
Possible Performance Measures
o Customer Satisfaction (Average)
o Satisfaction Gap Analysis (Satisfaction vs.
Level of Importance)
o Satisfaction Distribution (% of each area scored)
Financial / Regulatory Perspective
To satisfy our constituents, what financial and
regulatory objectives must we accomplish?
Possible Performance Measures
o Cost / Unit
o Unfunded Requirements or Projects
o Cost of Service
o Budget Projections and Targets
Internal Perspective
To satisfy our customers, in which business
processes must we excel?
Possible Performance Measures
o Cycle Time
o Completion Rate
o Workload and Employee Utilization
o Transactions per employee
o Errors or Rework
Learning and Growth
To achieve our goals and accomplish core activities,
how must we learn, communicate and work together?
Possible Performance Measures
o Employee Satisfaction
o Retention and Turnover
o Training Hours and Resources
o Technology Investment
Why Measure?
• To determine how effectively and efficiently
the process or service satisfies the
customer.
• To identify improvement opportunities.
• To make decisions based on FACT and
DATA
Measurements Should:
• Translate customer expectations into goals.
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Evaluate the quality of processes.
•
Track our improvement.
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Focus our efforts on our customers.
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Support our strategies.
Targets
“If you don’t know where you’re
going, you’re probably not gonna
get there.”
Forrest Gump
FUNCTION
DEPT.
DIVISION
Link it together….
FINANCIAL
Hum. Rscrs.
Police
CUSTOMER
Univ. Police
INTERNAL
PROCESS
Facilities
Parking
Measure: Satisfaction Index
Current: 3.0
Target: 4.0
LEARNING &
GROWTH
The Balanced Scorecard as a
Management System
BSC reviewed regularly to enhance
operational decision-making
 Success of initiatives assessed
based on DATA… not opinions
 Leading indicators evaluated to
confirm accuracy of assumptions
The Balanced Scorecard as a
Management System
The BSC is a “Living Document” that
requires regular revision of
objectives, measures and
initiatives:
 How are we doing?
 Are we measuring the right things?
 What initiatives do we need to get
us where we want to go?
 Have our organizational goals
changed?
Advantages to this Approach
 Simple to Use and Understand
 Based on Vision and Strategy
 Multidimensional
•Quantitative and Qualitative Measures
•Current and Future
 Provides Measurement of and Method for
Improving our Services
 Ties QI initiatives together
 Serves as a Communication Tool
Suggested Readings
Kaplan, Robert and Norton, Edward. The Balanced Scorecard.
Harvard Business Publishing, 1998
Kaplan, Robert and Norton, Edward. The Strategy-Focused Organization.
Harvard Business Publishing, 2001
Buckingham, Marcus and Coffman, Curt. First, Break All the Rules
The Gallup Organization, 1999
Brown, Mark. Keeping Score. Mark Graham Brown, 1996
http://www.afd.calpoly.edu/afd/Strategic_plan/
http://cqi.csusb.edu/
Thank You
Iman Pirman Hidayat
Siliwangi University
www.imanph.wordpress.com