Transcript Page drill down methodology - Latin

Latin-Negocio
Market Conditions in the U.S.
 U.S. companies are slashing budgets, eliminating
jobs and Management is being asked to do more
with less…
 The pressure is on to develop new market
opportunities.
 Traditional markets (U.S./Europe/Asia) are
struggling.
Is There an Option?
 There is another market out there that has been
flying under the radar for a long time.
 A market that, although battered, is still seen as
one of the fastest growing in the world.
Latin America
The Latin American Market
 With more than 539 million consumers and
boosts a combined GDP of more than $1
trillion U.S, Latin America is now the fastest
growing in the world.
Market Conditions
IDC predicts a Strong IT industry in LA for 2008.
 “Despite the expected economic slowdown in the
U.S., global suppliers will turn their attention to
emerging regions, as alternative investments to
the IT spending slow down in largest countries.”
Anticipated Growth
 “IT investment growth in Latin America for 2008
is expected to be 12.6% compared to the 5.5% of
the U.S. or the 5.9% of Western Europe.”
(Source: IDC)
OK, sounds good. What now?
You
have a decision to make…
The “Columbus Factor”
 We all know that America didn’t discover itself. It
took a bold individual willing to risk everything.
Someone who believed there were riches in a far
off land. A man with conviction and a plan!
All Aboard!
 Columbus’ strategic approach included a fair
amount of luck. So, if the definition of Luck is
where opportunity meets preparedness, are you
prepared?
 The reality is that most managers don’t know
where to start even if they take the leap of faith.
That’s where Latin Negocio comes in…
Latin-Negocio
 Latin-Negocio is a High-Tech consulting company,
headquartered in Dallas, Texas.
 We offer high-tech companies a reliable, highquality alternative to in-house resources for
business development, market, and channel
development throughout Latin America.
Why Us?
 We have over 15 years of experience working
high-tech sales and marketing in Latin America.
 Our knowledge base allows us to work swiftly,
effectively and seamlessly throughout the region.
 We have earned a reputation of providing
excellent service to our customers and channel
partners.
We have the experience
 We have solution partners in Brazil, Chile,
Argentina, Uruguay, Colombia and Mexico.
 We speak Spanish and Brazilian Portuguese
which gives us an edge when negotiating.
 Most importantly, we understand the business
cultures.
Our value proposition
 Our focus is on providing the customer with a strategic
and tactical market entry plan that fits their budget
requirements while still delivering true value. We can
assist your team with the following:
 Direct assistance in channel building and development.
 Scalable project management
 Industry-specific market intelligence.
 Key vertical market analysis.
Our value proposition (cont’d)
 Local product representation (Distributor, VAR,
Reseller).
 Outsourcing localization of product and collateral
materials.
 Assessment of local staffing requirements.
 Access to translation services
Our Offering
 We provide flexible tiered approaches designed
to support any budget.
 We can work with a company that is interested in
bare-bones data relating to their product within a
specific regional market.
 We can also work with a Fortune 500 company
that needs an end-to-end market penetration
and channel development strategy.
For the Large high-tech manufacturer
 Latin-Negocio can pursue development
functions better managed by an outside team
that can provide expeditious market
intelligence, and assist in relationship building
role that will result in customer growth.
For Medium-sized high-tech companies
 Here Latin-Negocio offers a development
alternative to the company that is budget
constrained and unable to address a sustained
focus on opportunities in new markets and new
market segments.
The Small to midsized growth companies
 Latin-Negocio can also serve smaller companies
that need quick, focused market intelligence and
want it at a fair price. They are severely budget
constrained and cannot afford retainers or longterm contracts.
How do we do it?
 New technology has become the driving force of
our market. The Internet is changing high-tech
marketing overnight. Our clients need loyal local
allies, good distribution, and value added.
How do we really do it?
 Latin-Negocio tracks the website activity of a
specific number of distributors and solution
partners.
 We also monitor regional publications such as
Latin Trade, Latin Finance, TheBanker (an FT
publication), Editora Abril and others.
 Independently, we take the market pulse by
interacting daily with our partners in Brazil,
Uruguay, Argentina and Mexico.
How do we do it? Really…
 We tie this into a perfect storm, by keeping up
with technological change as it happens around
the globe to ensure we are capable of answering
most any request coming from any vertical
market within the Software and Hardware
industry.
Our Services
 Our standard offering is consulting, normally
billed by the project, with performance
milestones built in.
 We can quote rates per hour, or per day, but
prefer to develop a proposal and then bill
according to completion.
Our Services (cont’d)
 We separate ourselves from the competition by
offering scalable project fees.
 We can work with a company that is seeking only
preliminary market information as well as a client
that wants a turnkey solution for market
penetration.
 We are flexible and open to considering retainer
consulting relationships on a case by case basis.
Thank you…
www.latin-negocio.com