Ducati Motorcycle Holdings
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Transcript Ducati Motorcycle Holdings
Ducati Motorcycle Holdings
Nick Kaiho and Mike Ulinski
About Ducati
► Based
out of Bologna, Italy
► Manufacturer
Motorcycles
► Strong
of High-Performance
Racing Heritage
About Ducati
► 1139
► 6.6
Employees
% of Motorcycle Market Share
► $522
Million in sales (2004)
Company History
► 1926
– Founded by Ducati Family and
Investors
Manufactured radio components for the war
effort
Moved into other electronics manufacturing
during the 1930s
Largest manufacturing company in Bologna
during the 30s
Company History
► 1946
- First Ducati Motorcycle
The Cucciolo
(puppy) was a
48cc Motorized
bicycle
Company History
► 1958
- Developed their “Desmo”
Valve System.
► Wins Three 125cc GP races
This valve design
is unique to
Ducati, and is
still used today
Company History
► 1964
- Produced the fastest 250cc
Motorcycle Available
The Mach 1 had
24 Horsepower and
a top speed of
105 MPH
Company History
► 1985
– Purchased By Cagiva
Was state-owned since 1954
Deep financial problems
Company History
► 1994
- Introduced the 916
Ducati won
8 out of 10
World
Superbike
titles
Company History
► 1996
– Purchased by Texas Pacific Group
Deep financial problems again.
New Cash Led to Manufacturing Turnaround
►Expand
facilities
►Reduce Waste
►Introduction of IT in production
Information Technology
► Overview
Enterprise Resource Planning
Computer Aided Design
Computational Fluid Dynamics
Ducati.com
IT Partners
Information Technology
► Enterprise
Resource Planning
IBM Business Planning and Oracle E-Business
Suite
►Supply
Chain Management
►Customer Relationship Management
►Inventory
►Quality Control
Information Technology
► Computer
Aided Design
Ducati 999 was their first motorcycle designed
entirely using CAD
Information Technology
► Computational
Fluid Dynamics
Fluent CFD
Used for the design of the 999 cooling system
Information Technology
► Ducati.com
Current Model Lineup
Dealers, Maintenance
Apparel, Accessories
Racing Events
Community
Tech Cafè
Investment
Information Technology
► Ducati.com
Created in July 2000
A fully-owned subsidiary of Ducati Motor
Holdings
13 Full-Time employees (2004)
Information Technology
► IT
Partnerships
AMD and Ducati Corse (racing division)
Outsourcing
► In
1999, decided to focus on design,
manufacturing and R&D.
► Outsourced:
Spare Part Management
Motorcycle Distribution
40% of Motorcycle components
Outsourcing Problems
► Found
that they could produce many of
their parts cheaper than outsourcing.
► Took
back much of the outsourcing of
components
Ducati Today
► Market
Share (2002)
Ducati Today
► Market
Share By Country
Ducati Today
► Revenues
(millions of Euros)
Ducati Today
► Revenues
by Product
Ducati Today
► Racing
Victories (1988-2002)
Ducati Today
► Company
Problems again?
Ducati Today
► Company
Problems Again?
Although they have record revenues, their have
had a net loss for two straight years
Buy a Ducati!
► Questions?