Transcript Kein Folientitel - Hong Kong Trade Development Council

OSRAM - 100 Years of Innovation
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
Who would have thought 100 years ago, that …
… LEDs set
new standards
of sharpness
and resolution
for displays.
… intelligent
electronics help
save up to 80%
energy.
BC/OSRAM China PR E 2006
… UV could
purify water.
… invisible light
in night vision
systems
improves safety
in cars.
ABS OSRAM FSL PR E 2002
OSRAM at a glance
OSRAM
One of the world’s two leading
lighting manufacturers
Origin of company name
From the metal osmium (“Os”) and
the German word for tungsten
“Wolfram” (“-ram”)
Headquarters
Munich
Trademark registration
April 17, 1906, at the German Imperial
Patent Office
Company establishment
July 1, 1919, by the merger of the
incandescent lamp manufacturing
activities of three organizations:
AEG, Siemens & Halske AG, and
Deutsche Gasglühlicht AG
(Auer Gesellschaft)
Workforce*
Over 39,000
Production plants*
49 plants in 19 countries
Sales*
EUR4.3 billion
Group profit*
EUR465 million
Capital expenditure on R&D*
5 percent of sales
*FY 2005
Long-term business strategy:
Innovations, worldwide presence, cost leadership
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
OSRAM – the lighting specialist
General Lighting
Automotive Lighting
Ballasts and Luminaires
• Standard incandescent lamps
• Halogen lamps
• Compact fluorescent lamps
• Fluorescent lamps
• High-intensity discharge lamps
• Headlamps
• Electronic control systems for
• Auxiliary automotive lamps
• Headlight systems (USA only)
(compact) fluorescent lamps,
low-voltage halogen lamps,
high-intensity discharge lamps
• Consumer luminaries
Opto Semiconductors
LED Systems
PM&C
•
•
•
•
•
•
•
•
• Electronic, chemical, metallurgical and glass components
for lamp manufacturing and
similar technologies
• Sintered metals, connectors
LED components
OLED
High-power laser diodes
Infrared components
BC/OSRAM China PR E 2006
Customized LED-based
Lighting solution, e.g. LED
Modules for general lighting
Automotive and display/optic
applications
ABS OSRAM FSL PR E 2002
Display/Optic
Light sources for display applications, Halogen and discharge lamps for film and TV,
special effects and airport lighting, medicine and microscopy
Machines
• Design and construction of
machines and complete production lines for lamps and
their components
• Elaboration of concepts for
new production sites
OSRAM has consistently expanded its global
presence through acquisitions and joint ventures
Serbia
Montenegro,
Bosnia and Columbia
Herzegovina
New sales companies/offices
Iran
JV
Columbia,
Chile,
Yugoslavia,
Egypt
Bulgaria,
Philippines
Croatia,
JV
Ukraine
Shanghai
Rep Office
Hong Kong,
Romania
Vietnam,
Russia
Malaysia
India,
Poland
Czech
Republic,
Hungary
China
China
JV
Turkey
Thailand
Great
Britain
Japan
Total
JVs with
acqu. of
MitsubishiOSRAMElectric
GEC
USA /
Canada
Acqu. of
Sylvania
North
American
Lighting:
OSRAM
Sylvania
Inc.
India
ManufacturingJV
BC/OSRAM China PR E 2006
Slovakia
Acqu. of
Tesla
Nové
Zámky
Indonesia
Acqu. of
Comet
Star
Japan
JV with
World-wide Toshiba
LED-JV
Lighting
India
with
Acqu. of the Infineon
Czech
lamp
Rep.
activities of
Acqu. of
ECE
HMZ
China
North
Amer.
Acqu. of
Motorola
Lighting
LCS
OSRAM Panyu
Take-over of
China
LCS from
Kunshan,
Russia
Takeover
of SVET
World
Acqu. of
Infineon's
shares
in LED
JV
OSRAM
Kunshan
2006:
Focus on:
Eastern Europe,
Asian Regional
Office
Siemens
New manufacturing companies
through acquisitions/joint ventures
ABS OSRAM FSL PR E 2002
China
OSRAM’s pyramid of success
will form the basis for future developments
Our approach:
Long-term strategy …
… combined with continuous
adjustment to current market
requirements.
Customer
Focus
Innovation
Our goal:
Cost
Leadership
Create value …
… by driving innovations,
Global
Competitiveness
… focusing on regional growth,
… while continuously improving
operational and people
excellence.
Total Quality
Corporate
Responsibility
Focus: Sustainability
Success Drivers
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
People
Excellence
Worldwide sales and workforce by regions
OSRAM is a global player:
 We have customers in some
150 countries
 88% of our sales were
generated outside of Germany.
16% Asia-Pacific
On the balance sheet date of
September 30, 2005, OSRAM
employed a workforce of 38,383 at
its consolidated companies
worldwide.
29% Asia-Pacific
3% Other regions
44% Americas
37% Europe
8
BC/OSRAM China PR E 2006
30% Americas
36% Europe
5% Other
regions
ABS
E 2002employees = 100%
EUR 4.3 billion
= OSRAM
100 % FSL PR39,000
Worldwide sales by divisions
 The General Lighting division
generates the largest share of our
sales. Innovative products secure
our strong position across all
sales channels.
4% Display/Optic
11% Ballasts and Luminaires
11% Opto Semiconductors
7% PM&C
 We are the world market leader
both for conventional and
semiconductor-based light
sources for automobiles.
 We also occupy a leading
position in the world market in
the field of electronic control
systems.
 The market for opto
semiconductors and LED
systems is of far-reaching
strategic significance to OSRAM.
50% General Lighting
17% Automotive Lighting
EUR 4.3 billion = 100 %
9
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
OSRAM Presence in Greater China
 With 3 production bases in China, OSRAM serves the domestic market and
supports OSRAM group worldwide with qualified and cost-competitive products.
OSRAM Kunshan
Shanghai Rep. Office
OSRAM Taiwan
OSRAM China
FELCO
LCS Panyu
OSRAM LCS (HK)
OSRAM Prosperity
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
OSRAM Asia Pacific Ltd
OSRAM China Lighting Ltd.
OSRAM China Lighting Ltd
Foshan
• Headquarters
• Lamp factory
• Research & Development
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
OSRAM China in Foshan
 Set up in April 1995
 Inauguration of new production facilities on 11th
June 1997
 Total area of facilities : 105,000 m2
5 production factories and 1 warehouse
 3,000 staff including management and technical
positions
 ISO 9001 accreditation since November 1998
 ISO 14001 accreditation since April 2002
 KBA E1 accreditation for automotive lamps since
November 2004
 TS16949 accreditation for being qualified OEM
supplier to automotive industry since April 2005
 National Quality Inspection Exemption certified
for 4 types of products since December 2005
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
OSRAM Kunshan Display Optic Co. Ltd.
 Set up and start
operation in 2005,
producing VIP
projection lamp
 Floor space 2,300
square meters with
full air-condition
rooms
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
OSRAM LCS
 Joint venture in Panyu for production of ECG products
Chung Tak Lighting Control Systems (Panyu) Ltd.
 Inauguration of Panyu production facilities on 22
October 1994
 Approx. 4.000 employees
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
OSRAM sales network in China
North Region (BJ)
Present
Shenyang
Xi`an
Urumqi
Tianjin
SJZhuang
Harbin
Taiyuan
Dalian
Lanzhou
East Region (SH)
Present
Nanjing
Zhengzhou
Jinan
Hangzhou
Qingdao
Ningbo
Hefei
Changzhou
Beijing
Shanghai
West Region (CD)
Chengdu
Present
Chongqing
Kunming
Guiyang
Guangzhou
South Region (GZ)
Present
Fuzhou
Wuhan
Guangzhou
Shenzhen
Changsha
Dongguan
Nanning
Nanchang
Xiamen
FOSHAN HQ
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
Some of our projects in China






North
The Great Hall of People
China Central Television
Beijing Capital Airport
Beijing Capital Museum
CCP Central Organization
Dept. Building, Beijing
 Tianjin Quan Ye Chang Store
 Tianjin Olympic Center






West
Kunming Expo
Sichuan University
Chengdu Chuanxin Building
Chongqing Pacific Mall
Chengdu Parkson Mall
BC/OSRAM China PR E 2006








South
Guangzhou New Baiyun Airport
Guangzhou subway
Guangzhou China Hotel
Guangzhou Development Tower
Dongguan City Administration Centre
Shenzhen Foxconn Factory
Shenzhen Citizen Center





East
Shanghai Pudong Airport
Shanghai METRO Supermarket
Shanghai Chenghuang Temple
Pudong Cadres’ Management Institute
of CCP Organization Dept.
China Academy of Art, Hangzhou
Hangzhou Westlake
Nanjing Olympic Center
Shanghai Xiang Yin Road tunnel




ABS OSRAM FSL PR E 2002
“Made by OSRAM” Focus on top quality and people excellence
 Mechanization of all key
processes for quality
reason
 High qualification and
continuous education of
our staff
 Develop local “highquality” suppliers
Key Drivers:
 Quality
 People
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
As a high-tech company, OSRAM is
committed to research and development
 OSRAM invested 5% of its sales
in research and development
 As a part of the global
research & development
network, Design Centre
China was set up in March
2002, to strengthen and
capitalize opportunities and
capabilities existing in the
Chinese market.
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
Continuous staff education
 Objectives
 Improve staff’s general, professional and managerial skills
 Encourage and motivate staff to achieve better performance
 Provide staff with opportunities to establish a career
 Identify potential staff
 Meet company’s business needs
Award of
Excellence,
OSRAM
China 2005
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
Vocational training
 3-year full time vocational training program according to German Dual
System
 Co-operation with local technical schools
 210 apprentices for electrical and production mechanics in school
 Audited by GTZ (German Semi Government Institution)
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002
OSRAM – your competent partner
Together we grow.
BC/OSRAM China PR E 2006
ABS OSRAM FSL PR E 2002