Transcript Slide 1
Alvarion Carrier Grade Wi-Fi Market & Industry Review Proprietary and Confidential Carrier Grade Wi-Fi Definition Delivers the Service End-users Expect The Service Provider Perspective • Scalable to million of users • Long range – less APs per sq-km • Smooth deployment and trouble-free operation (NMS) • Open standards - Back office integration The User Perspective • Seamless service (HS2.0 ready) • QoS • High capacity • Secured Proprietary Information. 3 Outdoor Wi-Fi - Positioning Map Alvarion is a Carrier Grade Wi-Fi Market Leader Ruckus Cisco Tropos Firetide Skypilot Distribution MikroTik Low-end WISPs $$ Per Account Ubiquiti High-end WISPs SPG Malls Hotels Oil & gas Mines Sea ports Air ports Safe City Carrier Access Service Direct Cisco Cellular Offloading Campus Alvarion-Wavion Altai, GoNet, BelAir Motorola Growth, $1B Market in 1-2 years Proprietary Information. 4 Mobile Broadband Traffic is Soaring Exponential Demand for Mobile Broadband Traffic • AT&T: 8X increase in data traffic between 2007 - 2010 coinciding with the launch of the iPhone • Cisco: 26x growth between 2010 – 2015, 65% will be video Capacity Inflation Point Proprietary Information. 5 Wi-Fi Overtakes ALL IP Networks in 2015 Fastest Growth is with Mobile, yet Wi-Fi will Carry Most of The Load • • Mobile Traffic growth leads with 92% CAGR (Wired 24% CAGR, Wi-Fi 39% CAGR) The biggest driver for the global traffic growth will be video The Death of Mobile? The Rise of Wi-Fi as a Viable Alternative to Mobile Cellular Networks , Cisco, November 2011 Proprietary Information. 6 Wi-Fi is a User Driven Phenomena The User perspective • • • • Low cost, unlicensed band and interoperability propels adoption Wi-Fi-only tablets are here Apple: iPhone 4S owners use twice as much data as iPhone 4 users and three times as much data as iPhone 3G owners CNET Jan 2012 Half of Smartphone usage is already on Wi-Fi Bango early 2011 Proprietary Information. 7 Wi-Fi is Strategic to Cellular Operators The Service Provider perspective • • • • • • Ubiquitous, low cost deployment Wi-Fi will offload ~ 60% of mobile data traffic by 2015 Juniper 4/2011: Hotspot number will grow from 1.3M in 2011 to 5.8M in 2015 Informa 40 connections per sec. on AT&T Wi-Fi hot spot network on 3Q11 • 302 million Wi-Fi connections on 3Q12, 3 times more than last year “47% of mobile operators: hotspots are crucial to enhance their customers’ experience” WBA Industry Report 2011 Hot-zones in San-Francisco, London, Singapore, Seoul, Tokyo… Proprietary Information. 8 Wi-Fi Cellular Integration Standards 3GPP, IEEE, WFA, WBA • • • Wi-Fi integration with 3G – 2004 (3GPP I-WALN) • • Ahead of its time SIM Authentication Wi-Fi integration with LTE – 2010 (3GPP LTE EPC core) • Common service delivery WFA Hotspot 2.0 - Certification starts in mid 2012 • WBA and WFA initiative Proprietary Information. 9 Wi-Fi is Strategic to Cellular Operators Backhauling & joint LTE / Wi-Fi nodes • • Micro cells backhaul • Small cells to drive over $1.5B in wireless BH by 2016 Mobile Experts, 10/2011 • 58% of outdoor small cells will be BH by wireless by 2016 ABI Research 9/2011 Heterogeneous networks is the future • LTE + Wi-Fi micro cells Proprietary Information. 10 Wi-Fi is Strategic to Cellular Operators New Services Opportunity • • • Location based services • Advertisement, reminders, friends finder, emergency services • • Accuracy is the key Malls, Airport terminals, large retail stores, campuses, museums… • Wi-Fi will be used for Indoors and urban canyons Indoor navigation – the leading app, hot Managed Wi-Fi services Proprietary Information. 11 Wi-Fi to Lead Location Solutions by 2015 Over a Billion Wi-Fi Location Based Devices by 2015 Alternative Positioning Technologies , ABI, October 2010 Proprietary Information. 12 The Outcome - Wi-Fi is Booming •Over a billion Wi-Fi chipset shipment by 2012 •From 0.5 billon in 2009 to nearly 1.7 billion Wi-Fi enabled devices, in 2015 In-Stat's September 2010 •Wi-Fi technology rapid development continues: Beamforming, Hotspot 2.0, 802.11ac, Wi-Fi direct, 802.11ad, 802.11aF… •The White Space opportunity Proprietary Information. 13 A few words about Private Networks • • • Education – 300,000 K-12 schools in NA Hospitality – “many hotels offer unreliable or outrageously expensive wireless Internet access” TechCrunch Oil & Gas – Video Surveillance, VoIP, logistic area … Hekou Oil Dawn Lake Hotel Heilongjiang Daqing Guangxi Qinzhou University Proprietary Information. Zunyi Government building 14 Summary Opportunities Come With Challenges • • • • • Interference and low power regulation Alvarion Wi-Fi leads Service accessibility – complex today HS2.0 Security SIM/Web authentication, AES Core integration AAA, tunneling • • • • Unified user profile Service continuity Mobility Roaming Business case profitability Lowest number of base stations per sq-km, reliable Proprietary Information. 15 Thank You Lior Mishan & Ulik Broida