Transcript Dia 1
The Multidimensional
Tourism Institute (MTI)
Finland
Map: Google
Summer brings
light into our minds
Photo: Visit FInland
Autum enrich our creativity
Photo: Visit FInland
We gain inspiration from
the arctic magic
Photo: Visit FInland
Spring brings new energy
Photo: Visit FInland
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the northernmost part of Finland
100 000 square km = 1/3 of Finland
185 000 inhabitants = 5 % of Finnish inhabitants
200 000 reindeer = 99 % of Finnish reindeer
1 Santa Claus (the one and only one)
Photo: Visitrovaniemi
Picture: Visit FInland
Lapland
Tourism in Lapland
• Direct tourism income (2011)
600 M€
• Direct tourism employment
(2011) 5 000 FTE
• Registered accommodation
nights 2 399 292, 41% foreign
accommodation nights (2012)*
• Small or medium-sized
enterprises
• Explicit revenue of tourism might
rearch 50 % in some
municipalities
Photo: Visitrovaniemi
* Source: Regional Council of Lapland
Tourism in Lapland
• 1 Million Christmas tourists,
400 000 in Rovaniemi annually
• Emphasis on nature-based
tourism all year round
• Regional centres, ski resorts and
rural periphery
• Nature conservation areas are
very large (9 % of the total
Finnish land mass)
Tourism in Lapland
UK
Russia Germany France Norway Netharlands Japan Switzerland Italy
Registered overnights
Source: Statistics Finland
Tourism in Lapland
Estimation of the direct tourism income
in Lapland 2009
Total 594 Million euros
Accommodation and restaurant services 168 milj. € (28 %)
Retail trade 128 milj. € (22 %)
Passenger transportation 134 milj. € (23 %)
Travel agencies, safaris, activities with a guide etc. 904 milj. € (15 %)
Gas stations, car repair services etc. 284 milj. € (5 %)
Recreation, sport and cultural services 359 milj. € (6 %)
Source: Statistics Finland &
Regional Council of Lapland
Tourism related rental and other personal services 7 milj. € (1 %)
Tourism in the North
Arctic environment
• Special nature, climate,
distances etc.
Barents Region
• Yet globally unknown as a
tourism destination
• Co-operation: best
practises, research,
knowledge, education etc.
Map: The Norwegian Barents Secretariat
The Multidimensional Tourism Institute (MTI)
Vision
The leading expert of tourism and hospitality industry at the
Arctic region.
Unique combining
• tourism education in all dimensions
• academic research
• customer-oriented services and innovative development
The Multidimensional Tourism Institute (MTI)
Hospitality
• Encourages cooperation
• Positive and safe experiences
• Arctic hospitality
Responsibility
• Economical responsibility
• Ecological responsibility
• Cultural responsibility
• Social responsibility
• Political responsibility
The Multidimensional Tourism Institute (MTI)
• The most extensive supply
of tourism education
nationwide
• In the heart of Finland’s
tourism “laboratory”
• Unique organization
structure
• Close co-operation with
society
• Extensive library collections
in the field
Photo: Visitrovaniemi
MTI in numbers
• Founded in 2009 in Rovaniemi, Finland
• Four sites: Rovaniemi (2), Kittilä, Sodankylä
• Around 120 personnel; distributed as follows:
• Lapland University of Applied Sciences 45
• University of Lapland 17
• Lapland Tourism College 60
• Around 1,200 students:
• Lapland University of Applied Sciences 480
• University of Lapland 150
• Lapland Tourism College 700
• Turnover in 2012 approximately 12.5 million euros
Education at MTI
• Different study programmes with
individual learning objectives
• Students always graduate from just
one of these three institutions
Added value for students
• Cross-selectable studies
• Common studies
• Visitor lecturers
• Project studies in contact with
working life
• Latest information used in studies
Degrees and Educational Paths
Research at MTI
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Scientific, applied and practice-oriented research
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sustainable regional and nature-based tourism
cultural and social research on tourism and hospitality
responsible tourism practices
tourism foresight
regional impacts of tourism
tourism services and experience industry
safety and security in tourism
cross-border and interregional tourism development
Latest research findings used in studies and development
projects
Services
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Research, development and innovation services
Education and expert services
Project planning, preparation and implementation
Career and work life services
Learning restaurants Oppipoika & Oppikuppi
International co-operation
• BART - Public-Private Partnership in Barents Tourism, 2007-2013
• Improving interregional tourism co-operation in the Barents Region
• Action Plan for Barents Tourism
• NETOUR - Network for Excellence through Organizations and
Institutions in Russia, 2013• Developing and sustaining the tourism sector in Russia
• Tourism Safety and Security system in Lapland
• European Dimension (internationalization) (2012-2013)
• Best practises from Finland to Montenegro
MTI organization
Operation and collaborators
Lapland University Consortium
(LUC)
• Strategic alliance composed of
• University of Lapland
• Lapland University of Applied Sciences
• A joint innovation program
• Defined areas of educational resposibility
• Joint units:
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Multidimensional Tourism Institute
Institute for Northern Culture
LUC Library
LUC Support Service Centre
Thank you!