Chris Brown

EVENT HIGHLIGHTS

Vida Guerra/Nick Cannon Ludacris

Los Angeles, CA : March 18th 2007

LOS ANGELES CONVENTION CENTER PREPARED FOR:

STOP 1 ATTENDANCE: 30,000+

The DUB Custom Auto Show and Concert tour kicked off this past Sunday March 18th in Los Angeles and was DUB

Magazine's largest show in it's seven year

history. More than 30,000 attendees crammed into the Los Angeles Convention Center to see a collection of the nation's hottest custom rides and all star concert performances. It was the largest automotive event to ever hit Los Angeles!

With over $15 million worth of exotic cars, luxury sedans, sport compacts, 4x4's, and motorcycles on display, the DUB show in L.A. was the only place to see such a diversity in customs under one roof. Highlights included Alpine's debut of the $1 million Imprint Mercedes RLS, as well as a huge roster of exotics including the Mercedes Benz SLR, McLaren 722, Ferrari Enzo, and dozens of vehicles from Lamborghini, Aston Martin, Bentley and many others. Also on display were the new line-up of DUB Edition customs such as the Dodge Nitro and Caliber, Chrysler Aspen, Chevy Tahoe, and the hot new Wrangler Unlimited on 30-inch TIS:M wheels. Another DUB show staple is the celebrity car showcase which featured rides from Gwen Stefani, Matt Leinart, and Danity Kane just to name a few.

The all-star concert lit up the convention center capacity crowd with performances from the LAX boys, Baby Bash, Jim Jones, Bone Thugs 'n Harmony, Hot Dollar with Guerilla Black, Mike Jones, and Ludacris, with a special unannounced performance from Chris Brown! Among the many celebrities roaming the show floor were football stars Matt Leinart & Smush Parker, Vida Guerra, Chris Brown, Sergio Mora, Will I Am, Bernard Hopkins, Rampage, and Korn's Fieldy.

Over 30,000 in attendance

BOOTH & EVENT SNAPSHOTS

STOP 1 ATTENDANCE: 30,000+

Los Angeles, CA : March 18th 2007 BRAND PRESENCE

STOP 1 ATTENDANCE: 30,000+

Los Angeles, CA : March 18th 2007 EVENT PHOTOS

MORE EVENT SNAPSHOTS

STOP 1 ATTENDANCE: 30,000+

SHOW FLYER

Los Angeles, CA : March 18th 2007 EVENT PROMOTIONS

TOUR WEBSITE Total Flyers:

600,000

Total Booklets:

200,000

Total Posters:

20,000

Email Blasts:

250,000+ dubmagazine.com/dubshow

Web Traffic (visitors/month):

350K RADIO: OVER $1,2M in media value. 1000+SPOTS & PROMOS,

KPWR-FM - KIIS FM, KGGI, KKUU, KVYB

POST EVENT COVERAGE

FOX L.A. News Coverage MTV News Coverage Amp’d Live show broadcast for Amp’d subscribers Each DUB Show is covered in the following issue of DUB Magazine. Sponsor logos are placed throughout.