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Randy Richter Director, Technology Solutions/Partner Association Technology Solutions Authorized iMIS Service Provider of the Year Former Director, Information Technology and Member Services, EDUCAUSE Former Chair of the ASAE technology council [email protected] Everyone is doing it Expectation to attract new/different members Board members say you have to We have extra money and don’t know what to spend it on Let’s set the stage (some information provided by Powered by Dub) 1999 PC vs. iPhone 4 iPhone 4 RAM Top of the line desktop 1999 128MB Storage 20GB 32GB Processor 500Mhz 1GHz Screen Size 17in 3.5in Weight 35 lbs 4.7 ounces 512MB Mobile’s Amazing Growth • Mobile device shipments will surpass PC units by 2012 (est. 500MM shipped by 2012) Source: Projections Morgan Stanley Research, dated June 7, 2010 • Update to above: Mobile device shipments passed PCs in Q4 of 2010! • Source: Kleiner Perkins: http://techcrunch.com/2011/02/10/meekermobile-slides/ Mobile’s Amazing Growth • More than half of iPhone users are above 35: • 35-54: 36% • 55+: 17% Source: http://techcrunchies.com/age-demographics-of-iphone-users/ Apple’s Amazing Growth • Number of Days to Reach 1MM Units Sold: • iPhone: 74 (shipped 6/29/07)* • iPad: 28 (shipped 4/3/10)* • iPhone 4: sold 1.7MM in 3 days* • 100 Million – total number of iPhones sold (through 2010)** • 15 Million – total number iPads sold (in 9 months)** *Source: Projections Morgan Stanley Research, dated June 7, 2010 **Source: TechCrunch March 2, 2011 http://www.crunchgear.com/2011/03/02/apple-announces-100-millioniphones-15-million-ipads-sold/ Top Smartphone Platforms • 74.6 million U.S. owned smartphones (as of April. 2011; up 13% since Jan 2011) • • • • Google – 36% (up 5.2% since Jan 2011) iPhone – 26% BlackBerry – 25.7% Microsoft – 6.7% Source: comScore (June 2011) Mobile Users More Engaged • Social Networking Fastest Growing Mobile Sector • 240% increase in people accessing social networking apps from phone vs. 124% increase for News Source: comScore (June 2010) • 69.6MM mobile users used Mobile Apps in April 2010 Source: comScore (June 2010) • 76.9 billion apps expected to be downloaded by 2014 Source: IDC (Dec 2010) Mobile App Usage • 1 in 4 U.S. Adults now use Mobile Apps Source: Pew Internet Project (Sept 2010) • 43% of total U.S. cell phone users have Mobile Apps on their phones Source: Pew Internet Project (Sept 2010) • Nearly 2/3rds use their apps daily and 1 in 4 use their apps for more than 30 minutes per day Source: Pew Internet Project (Sept 2010) • 80% of smartphone users accessed apps in April 2010 (vs 78% accessing browser) Source: comScore (June 2010) iTunes Total Song Downloads vs Apps • • No. of Songs downloaded: 624 million • No. of Apps downloaded: 10 Billion Source: Kleiner Perkins: http://techcrunch.com/2011/02/10/meeker-mobile-slides/ Mobile Payments • eBay: over $600MM in revenue from mobile app in 2009/ $2 Billion in 2010 Source:http://techcrunch.com/2011/01/06/ebay-mobile-sales-2010/ • Amazon customers ordering more than $1 Billion worth of products per year via mobile Source: http://mashable.com/2010/07/22/amazon-mobile-sales/ • Estimated mobile shopping will reach $119 Billion by 2015 Source:https://www.abiresearch.com/press/1605Shopping+by+Mobile+Will+Grow+to+$119+Billion+in+2015 Consumers Receptive to Mobile Marketing • 34% more likely to visit company’s website due to mobile message • 28% more likely to make a purchase from company website • 37% those who opted to receive text alerts thought location-based texts could be useful Source: Social Times Mobile vs. PC • Mobile more powerful than PC • Does your PC know your location? • Does it go shopping with you or to bed? Your phone is almost never out of sight. • How soon before your laptop gets relegated as checked airport baggage? • Users are networking and buying from mobile now • Your members are mobile, but your association isn’t Your members are mobile users Your members use mobile applications Your members buy things on line through their mobile device Your members connect to social networks with mobile applications Mobile apps are a waste of time for associations – Lindy Dreyer Nov 11, 2010 ◦ There are too many barriers to using your app (download, install, use) ◦ Popular app types don’t favor associations (games, news, maps, social networking) ◦ Association members are not ready yet (38% of adult cell phone users access the internet) ◦ By the time association members are ready, mobile apps will be on the decline ◦ There are better ways to invest in mobile this year Source (http://www.socialfish.org/2010/11/mobile-appswaste-time-associations.html) Communicate with mobile devices ◦ Text Messaging ◦ Voice Mails Conference blasts Association Concerns ◦ Need to collect phone numbers ◦ Need permission to send blasts ◦ May not reach everyone As an example www.dialmycalls.com ◦ $10.00 for 140 credits ◦ $500 for 11,100 credits ◦ $3,500 for 100,000 credits ◦ A credit is one SMS or one voice mail and you only pay for those that go through. Quick Response code – is a specific matrix barcode that is readable by QR barcode readers and camera telephones Web pages, text Put on conference materials Adapt your current website Create entire new site Style for Mobile Resize images Automatically detect mobile devices Rethink Navigation Provide a clear path to the full site (non mobile) Don’t break links Measure the mobile audience Source http://blogs.sitepoint.com/7-tips-tomake-your-web-site-mobile-friendly/ What would you put on it? ◦ ◦ ◦ ◦ Member Directory News Events Sponsorship Opportunities Would it talk back to your association management system? Many platforms ◦ ◦ ◦ ◦ ◦ iPhone Blackberry Android WinMo Symbian Check out http://en.wikipedia.org/wiki/Mobile_application_ development for a list of mobile development platforms and options Emulators are available Build for all or just for one? Case Study Buy a MacBook and create an application. How hard can it be? Challenging! http://www.poweredbydub.com/ * Build one application in all platforms One time and recurring costs Integrates with some Association Management Systems http://socious.com/mobile ** * ATS has relationship with Powered By Dub ** ATS has a relationship with Socious Conference itinerary and exhibit hall floor plan Association journals as e-books Association specific tools – formulas, calculators, estimating tools Companies are willing to pay to put their logo on your mobile application reducing costs or turning the mobile platform into a non dues revenue generator. Mobile devices are becoming predominate in the world Think about when to have a mobile offering not if Consider what services/tools will be of interest to members Consider one single sign on and integration with your association web site and association management system Carefully consider build verses buy Consider sponsorships Randy Richter Directory, Technology Solutions Association Technology Solutions http://www.atsol.org/ [email protected]