Transcript Chapter 18 Identity and Subgroups

Chapter 18 Identity and
Subgroups
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Subgroup:
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Pose similar communication problems as
cultures
Characterized by a limited focus.
Like cultures subgroups can have:
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Shared values
Specialized media
Targeted marketing
Specialized Vocabulary
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The specialized vocabulary identifies the
subgroup and establishes the group’s
boundaries.
Argot: specialized vocabulary of subgroups.
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Jargon: has been used to refer to the technical
language of a professional subgroup (e.g., doctors
and lawyers)
Cant: specialized vocabulary of any
nonprofessional subgroup, such as truck drivers.
Slang: specialized vocabulary of “stigmatized”
subgroups, such as gangs, drug dealers, and
prostitutes.
Corporate Cultures
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“The way we do things around here”
The set of values, goals, and priorities
encouraged through the policies and
procedures of the organization.
Corporations can have their own argot, their
own dress codes, and their own values.
Can affect how an organization’s members
communication
Can affect productivity
Homophobia
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Homophobia: Irrational fear of gay men and
lesbian
“Coming out” means publicly disclosing that
one is gay or lesbian
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It is seen as very important part of a gay person’s
identity.
Openly gay allows a person to receive emotional
support from other gay individuals.
Openly gay may become a victim of discrimination
and violence.