Philip Jerichower Director of International Marketing [email protected]

E-Learning for I-Learning

E-Learning experiences

Introduction

 RAD Data Communications - products/market – Access products - HARDWARE – Aimed at International Market – Sold through Distributors to large end-users – Technical sales

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RAD training offering

 Seminars - here and abroad  PowerPoint  Audio Presentations  CBT  WBT  ATC

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Target Audience

 Distributors & End-users  Technical  Sales  Product Specialists

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Reaching the customer base Sales/Marketing

 Seminars  Post  Web site  Catalogs  White papers & magazines  Advertising  Exhibitions

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E-Learning for I-Learning - on-line training

 Focus on real-time training  Separate groups for the different time-zones  Small group - make a core  Enlarge the group - adding to the core  Encourage interaction - quizzes, questions  Establish sessions based on dialog

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Business model

 Get a feel for your audience  Aim for realistic goals  Make use of existing infrastructure – Bandwidth – Audio equipment  Give positive feedback - quickly

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Benefits

 Less travel - more individual attention  Closer contact - better understanding  Regular drip-feed - not overload  Shared successes - reinforcement  Instant feedback - open forum  Higher profile for the Training function

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