Transcript EASY WATER - Jackpot Gallery

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Functions Easy Water cover
1. Fill up the water reservoir at
level of the marks.
2. Press down the pot over the
wick stand. Secure good
contact between pot and plant.
3. The water will be added to the
root ball continuously through
the wick.
4. Contains up to two week’s
supply of water.
5. A constant water supply =
maximal ornamental value.
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Advantages of Easy Water
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Easy for nurseries to add to a standard product
Add varieties to assortment for self service shops
Exposes only fresh plants of best quality in shops
Retail get better image and increased profits
The shop reduce time and costs for the care
The ornamental value for the consumer increases
The consumers are willing to buy again
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Advantages of Easy Water
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• Many quick drying varieties of pot plants are to
day excluded from sales through supermarkets
• Flexible designs of the cover
– Color card “Colors of JACKPOT”
– Individual decorations
• Can be used for any kind of pot plants
– Introduced in the spring 2010 for Pot Roses and
Campanulas
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Decoration of the cover
–Variable designs
–Frosted Glas look
–Different sizes
–Different colors
–The order volume is
the only limitation!
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Color card
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Easy drying plants that soon can be sold
with success in self service shops:
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Azalea
Campanula
Chrysantemum
Cyclamen
Dahlia
Eustoma
Exacum
Gardenia
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Gentiana
Gerbera
Hibiscus
Helliantus
Hydrangea
Impatiens
Jasminum
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Mandevilla
Nephrolepis
Pelargonie
Pentas
Platycodon
Rose
Poinsettia
Senecio
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Concept for the Tray Wrap
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Peel off label for the cover
Front of the label:
• EAN 13 bar code
• Care symbols
• Web reference
Back of the label:
• Care instructions
• Warnings
• Recy - symbol
• Web reference
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Exclusive product – low costs
Compared to the value it adds to the product it is fair
price;
– No additional costs in production as the pot is a
“standard” plastic pot only with a center whole
– Flexibility in production and marketing is not influenced
negatively
– The concept includes labels and a tray wrap with a
consumer’s guidance
– The costs compared with a traditional cover is a bit
higher, but the lower loss in retail fully compensates
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The loss over time in retail is
reduced
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1. week
2. week
Loss Rate w ith Easy Water
3.week
Loss Rate w ithout Easy Water
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Easy Water long life
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Easy to use and to distribute
Easy to refill with water
Easy to get rid of – recycling PP5
Adds life time to the plant
Increases the ornamental value
Patent is applied for
Trade mark application is filed
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When is Easy Water
ready for the market ?
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Roses in 6-10.5 cm from Rosa Danica – February
Campanula in 6-11 cm from Thoruplund – May
More varieties and pot sizes to follow soon!
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