Transcript The Netherlands’ approach to discounts in scanner data

The Netherlands’ approach to
discounts in scanner data
Leo Peeters (CPI team)
Contents
• Introduction
• Eurostat and regulations
• Types of discounts
• Impact
• Food for discussion
The Netherlands’ approach to discounts in scanner data
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Eurostat and regulations
• Communication NSI and Eurostat
• What are the gaps between regulations
and practice?
• Regulations date from before scanner data
use
The Netherlands’ approach to discounts in scanner data
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Types of discounts
1.
Same EAN, same product, same quantity, reduced price;
2.
Same EAN, more for the price of less, reduced unit value;
3.
New EANs economy sized packages, for example: 20% more
or bundle packages;
4.
Package deals by combining products giving one for free or
for a reduced price;
5.
Discount coupons/loyalty cards
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Importance of price reductions to
consumers
Liquid detergent (house brand)
in euro's
x 1000
3,50
3,00
100
80
2,50
2,00
60
1,50
1,00
,
40
20
0,50
0,00
2010
2011
left average price
Apr
Jan
Oct
July
Apr
Jan
Oct
July
Apr
Jan
0
2012
right # transactions
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Food for discussion
• Transaction prices are best prices!
• Are regulations outdated?
• Price reductions stimulate sales
enormously (are therefore relevant)!
• Which discounts should be accounted for
and which not?
• Whatever you choose, consistency is of
great importance.
The Netherlands’ approach to discounts in scanner data
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