Transcript Slide 1

Project Refresh
Comprehensive Global Membership Study
North America Deep-Dive
Webinar by LCI
October 18, 2012
What we will cover today
1. Introduction
2. Non-member survey
3. Former member survey
4. Lion survey highlights
5. Key takeaways and next steps
2
I. Introduction
3
Why do this study?
• Too many clubs have lost their vitality
– 3 out of 5 clubs did not grow
– A third had no new members
• We need to learn what is going on and what we can do
2010 – 11
4
Research helps us understand. . .
• Why some clubs are growing whereas others are shrinking
• What are the predictors of successful clubs
• Description of the “Ideal” club types
• The future of club traditions
• What successful Lions do to manage their clubs
5
Research phases
1. Data-mining
Statistical analysis of growth patterns of club
and membership (11 years of data)
2. Lion survey
Surveyed over 7,800 Lions from 134 countries
in all 11 languages about their experience
1+2=3.
Profile the types of successful as well
as challenged clubs
4. Former/Non-Lion
survey
Surveyed over 1,500 former members (English)
Surveyed over 2,100 non-Lions (N.Amer. only)
5. Showcase Gold
Clubs
Online focus groups in English with members
in clubs from 22 countries
6. Women & Family
An in-depth analyses of women and family
members
6
2. Non-member survey
7
Interest in volunteering in a group higher among women
Interest in Volunteering
Interested
38%
Low
Interest
62%
Agreed at 4 or higher on a 6 point scale:
• “I believe it is very important to
volunteer for charitable organizations”
• “I am/would like to be active in the local
community”
• “I am likely to consider volunteering for
a Charitable service organization”
More Women Interested than Men
Men
42%
Women
58%
Source: Project Refresh Phase 4 Survey of North American Non-Lions
8
Lions clubs has the highest awareness
Lions Clubs
73%
Rotary
69%
Kiwanis
63%
Knights of Columbus
63%
Masons
55%
Elks
47%
Optimists
None of the above
32%
14%
Source: Project Refresh Phase 5 Survey of Non Lions (Total Contact Sample)
9
Non-Lions perceive us as helping others
Q: How well do each of the following statements describe
Lions clubs? (% scored 5 or 6 out of 6)
Provides valuable services that directly
help others
61%
Ensures that the activity helps the local
community
59%
Raises significant funds for charitable
projects
58%
Engages in activities that help people
outside of local community
Source: Project Refresh Phase 5 Survey of Non Lions (Total Willing to Volunteer)
45%
10
However, our customs alone are not a draw
Q: How much do you think that you would appreciate each of the
following unique aspects of Lions club? (% scored 5 or 6 out of 6)
Exchanging Lions pins with other members
18%
Wearing a signature piece of clothing (e.g.
a yellow vest)
18%
Wearing Lions fashion (jacket, emblem,
shirts, etc.)
15%
Beginning each meeting with a Lions
Cheer/Roar
12%
Singing the Lions Song
12%
Source: Project Refresh Phase 5 Survey of Non Lions (Total Willing to Volunteer)
11
6 types of non-Lions interested in volunteering identified
 They all agree that providing services that directly help others, helping the
local community, and offering opportunities for both men and women to
participate are important
Beyond
Local
8%
Family
8%
Only
Local
5%
Casual
8%
Networking
9%
Low Interest
62%
Source: Project Refresh Phase 4 Survey of Non Lions (Total Contact Sample)
12
3. Former member survey
13
Most former Lions had a positive experience
Q: In general, how would you describe your overall
experience with Lions Clubs?
53
81% Positive
Slightly positive
28
19% Negative
Very positive
Slightly
negative
Very negative
11
8
Percent of Former NA Lions Responding…
Source: Project Refresh Phase 4 Survey of Former Lions
14
Look beyond lifestyle changes to identify frustrations
Q: How well do the following reasons describe why you
are no longer a Lion? (% scoring 5 or 6 out of 6)
8
17
75% of Former Lions
had an issue with the
club
47
No Issues
Life Issues Only
Life & Lions Issues
Lions Issues Only
28
Percent of Former NA Lions Responding…
Source: Project Refresh Phase 4 Survey of Former Lions
1515
1
Top 5 reasons why members quit
Q: How well do the following reasons describe why you are no
longer a Lion? (% scoring 5 or 6 out of 6)
Not enough younger members
43%
The meetings were unproductive
41%
The meetings were not enjoyable
33%
I felt like I did not belong
32%
The club felt too political
32%
% Scoring 5 or 6 out of 6 on describes perfectly
Excludes those who sited lifestyle change only
Source: Project Refresh Phase 4 Survey of Former Lions
16
Next 5 reasons why members quit
Q: How well do the following reasons describe why you are no longer a
Lion? (% scoring 5 or 6 out of 6)
Lions feels too old-fashioned and stodgy
31
I liked the club, but there were personal
lifestyle changes
29
Not enough focus on helping members of
the community
28
Not the types of services for the
community interested me
Leadership in my club changed and I didn't
like the change
27
24
% Scoring 5 or 6 out of 6 on describes perfectly. Excludes those who cited lifestyle change only
Source: Project Refresh Phase 4 Former Lions Survey
17
Poor service experience was a major source of dissatisfaction
Q: How well do the following statements describe your former
Lions club? (scored 5 or 6 out of 6)
Gap
Purely Life Change
-39
Provides valuable services that directly
help others
-37
Ensures that the activity helps the local
community
-33
Raises significant funds for various
charitable projects
-34
Encourages members to take a
leadership role at some point
Issue with Lions
90%
51%
88%
51%
78%
45%
74%
40%
18
Club culture made a big difference too
Q: How well do the following statements describe your former
Lions club? (scored 5 or 6 out of 6)
Gap
-49
Life Style Change Only
Very welcoming and makes me feel as though I
belong
-20
Offers opportunities for men & women to participate
-43
Provides opportunities to socialize with other
members
-37
Welcomes diversity in its membership
-31
+11
+35
Had Issues
Embraces technology whenever possible
36%
58%
78%
41%
53%
22%
24%
12%
78%
77%
34%
Members are all very similar to one another
There are many cliques that I do not feel a part of
85%
35%
47%
19
4. Lion data-mining and survey
highlights
20
NA clubs’ success rates by club size trends with the worldwide average
 Clubs with more than 16 members are significantly less likely to close in 10 years
 One quarter of clubs with 21- 25 members will close in 10 years
% of Clubs Active within 10 Years
World
N. America
85%
71%
76%
90%
89%
93%
95%
97%
98%
93%
95%
97%
97%
51-60
61+
83%
74%
57%
61%
39%
53%
38%
Clubs smaller than 15 are less likely
to survive beyond 10 years
1-10
11-15
16-20
21-25
Source: Project Refresh Phase 1 LCI DB
26-30
31-35
36-40
41-50
21
New clubs with more than 25 members significantly more likely to stay
 The survival rate for new clubs tends to be lower than the worldwide average.
 New clubs forming with 26-30 or more members have a much better chance of
remaining active
Club Survival Rate within 10 Years
World
N. America
86%
83%
79%
77%
70%
59%
87%
83%
86%
76%
75%
70%
61%
54%
14%
34%
21%
12%
8%
6%
3%
2%
20
21-25
26-30
31-35
36-40
41-50
51-60
61+
% of All
New
Clubs
Charter Size
Source: Project Refresh Phase 1 LCI DB. 51+ charter size to small to calculate survival rate
22
Percent of Clubs by Female Composition
• North America has fewer clubs with no women (14% vs. 25%).
• 43% have more than 30% women members (vs. 37% for the world).
*Percent of Clubs by Female Ratio
100%
3%
11%
11%
75%
12%
37% of all
clubs are
more than
30%
women
1%
13%
13%
13%
14%
41-50%
Female
31-40%
Female
16%
21-30%
Female
16%
11-20%
Female
25%
11%
25%
51%-99%
Female
16%
12%
50%
43% of NA
clubs are more
than 30%
women
100%
Female
14%
0%
1-10%
Female
0% Female
Worldwide
N. America
*Note: Calculated for fiscal year 2012 among all clubs that are currently active
Source: Project Refresh Phase 1 LCI DB
23
Lions do not represent the make-up of North America
• More than half the population lives in a Suburban area or
Second City
• Vast majority of Lions are in smaller communities
100
90
% of Population
80
70
5
10
11
28
13
59%
60
50
20
40
72
30
20
28%
Urban
Suburban
Second City
Town & Country
41
10
0
Population
Lions Clubs
Source: Project Refresh Phase 1 LCI DB, Claritas Prizim database
24
Lions show little age diversity across geographies
• Even though the ages of people living in the types of communities vary
drastically
• Town & Country skews older (matching the current Lions profile) whereas
Suburban and Urban skew much younger
Non Lions
Age
<24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75+
Total
5
17
15
20
13
18
4
Second Town &
Urban Suburban
City
Country
6
7
3
3
29
15
20
13
19
21
14
9
11
12
41
18
14
10
5
19
13
15
15
23
4
7
1
5
(Those with some interest in service-based volunteering)
Lions
Age
<30
30 to 39
40 to 49
50 to 59
60 to 69
70 to 79
80 to 89
90+
Total
4
7
13
21
26
17
11
1
Second Town &
Urban Suburban
City
Country
6
2
7
3
4
8
4
6
9
12
10
14
22
22
21
21
26
23
24
28
19
16
17
19
14
17
17
9
2
1
0
Source: Project Refresh Ph 2 Current Lions Survey, Ph 4 Non-Lions Survey , Claritas Prizim database
25
Service the #1 reason why members joined
Q: How well do each of the following statements describe the reasons
why you became a Lion? (scored 5 or 6 out of 6)
86%
To serve the community where I live
57%
To participate in a specific service or cause
41%
Be with friends who were already members
31%
Opportunities to become a leader in the community
Be with other family members who were members
21%
Support a friend running for office in the club
21%
To network to grow my own career/business
18%
For the prestige of being part of a large international
org.
17%
To receive tangible recognition
8%
26
Classified clubs by satisfaction and member growth
Gold Clubs have
highly satisfied
members and
are stable or
growing
Growing
Membership
Gold
Clubs
27%
World = 32%
Shrinking
Low
Satisfaction
Source: Project Refresh Phase 2 Survey of Current Lions
High
27
On the surface Gold and Blue clubs are similar
• Demographically, there are no significant differences on:







Gender
Age
Marital Status
Presence of children
Education
Work status
Income
• Clubs were similar in average years since charter
28
Gold clubs are larger and growing
Number of Members
Gold
60+
11%
51 to 60
11%
5%
41 to 50
11%
36 to 40
8%
30%
Avg. % Growth
2001-01 vs. 2011-01
14%
61%
12%
31 to 35
11%
11%
26 to 30
10%
12%
8%
21 to 25
1 to 20
Blue
-36%
14%
5%
Source: Project Refresh Phase 2 Survey of Current Lions
29%
29
6 behavioral and attitudinal segments
Clustered by
description of their
club
Members of Stable/Growing
Clubs who are Satisfied
27%
Members of Shrinking Clubs
or Members who are
Dissatisfied
73%
Clustered by wishes
and Frustrations
Gold Clubs
1. Family = 7%
2. Social = 10%
3. Philanthropic = 10%
Blue Clubs
1. Want Openness = 18%
2. Want Support = 30%
3. Want Gender Balance =
25%
Source: Project Refresh Phase 2 Survey of Current Lions
30
Profiles of the Gold clubs
Family
Clubs
7%
Want
Openness
19%
Social
Clubs
10%
Want
Support
30%
Source: Project Refresh Phase 2 Survey of Current Lions
Philanthropic
Clubs
10%
Want
Gender
Balance
25%
31
Gold club characteristics
Q: How well do the following statements describe your Lions club? (% Scoring 5 or 6 out of 6)
Family
Finds ways to involve the children and families of members
TOTAL
Family
Social
Philanthropic
39
92
18
22
TOTAL
Family
Social
Philanthropic
Has regular meetings with other members to allow us to socialize
58
74
87
33
Is very welcoming and makes me feel as though I belong
Has regular meetings with other members to plan upcoming
initiatives
Provides opportunities to socialize with other members whom I
enjoy
68
80
81
72
60
77
81
49
64
80
77
59
Incorporates a sense of fun into the service activities
61
79
76
59
Social
TOTAL
Family
Social
Philanthropic
Provides valuable services that directly help others
76
88
82
93
Raises significant funds for various charitable projects
62
70
67
87
Ensures that the activity helps the local community where I live
70
77
78
86
Philanthropic
Source: Project Refresh Phase 2 Survey of Current Lions
Legend: 10 points Higher Lower
32
Family clubs
• These clubs find ways to involve the children and families of
members
• Members volunteer the most time per month and contribute a
very significant portion of their income
• Members most likely to describe there club to:




Provide valuable services to the community
Foster an environment of inclusiveness and belonging
Provide opportunities for members to socialize, and
Incorporate a sense of fun into the service activities.
• They are savvy members who are knowledgeable about the
organization and have taken advantage of support and
training from LCI HQ, District leadership, and club mentors
Source: Project Refresh Phase 2 Survey of Current Lions
33
Social clubs
• More focused on the social aspects of volunteering
 However, they are not motivated to include family
• They are more likely to have regular meetings with other
members for the purpose of socializing and, secondarily,
planning upcoming events
• They make members feel welcome, provide social
opportunities, and incorporate a sense of fun into the service
activities
Source: Project Refresh Phase 2 Survey of Current Lions
34
Philanthropic clubs
• Their top two drivers are:
 Raise significant funds for various charitable projects
 Ensures that the activity helps the local community where they live
• They are significantly more likely to provide valuable services
that directly help others
• They tend to be less social and are less likely to have
meetings for either planning upcoming initiatives or socializing
 They are also not motivated to include family in club life.
Source: Project Refresh Phase 2 Survey of Current Lions
35
Profiles of the Blue “challenged” clubs
Family
Clubs
7%
Want
Openness
19%
Social
Clubs
10%
Want
Support
30%
Source: Project Refresh Phase 2 Survey of Current Lions
Philanthropic
Clubs
10%
Want
Gender
Balance
25%
36
Blue club characteristics
Q: How much do you agree that the following statements describe any wishes or frustrations
that you may feel toward Lions club? (% Scoring 5 or 6 out of 6)
Want Openness
More protections need to be in place to ensure that club funds are
used properly
More protections need to be in place to ensure that club elections are
run fairly
Want Support
I wish our club had more members
I wish that I was more knowledgeable about the services that other
Lions clubs are providing around the world
I would like for the District Leadership to provide more inspiration for
our club
I wish that I was more knowledgeable about Lions Clubs International
structure
I would like for the District Leadership to better support our club
I would appreciate having a mentor to help explain things to me
Want Gender Balance
I would like for our club to more equally involve both men and women
I wish that our club would allow more women to serve in leadership
roles
Source: Project Refresh Phase 2 Survey of Current Lions
TOTAL
Openness
Support
Gender
Balance
29
55
11
14
23
45
7
12
TOTAL
Openness
Support
Gender
Balance
70
66
78
76
44
39
46
41
41
40
40
38
37
38
35
40
39
35
34
35
29
31
29
22
TOTAL
Openness
Support
Gender
Balance
41
38
13
67
38
35
9
58
Legend: 10 points Higher Lower
37
Want Openness
• The majority of members in these clubs want transparency to
see that club funds are used properly
• Significantly more of these members also want reassurance
that club elections are run fairly
• These clubs are very important because:
 They donate the highest percentage of their income to Lions Clubs
 2nd highest in terms of how much time they volunteer and how much they
contribute to LCIF
• Only a minority of members of this type of club believe that
they have any influence in their club or are satisfied by the
rewards that they receive for their investment of time and
money.
Source: Project Refresh Phase 2 Survey of Current Lions
38
What Gold clubs do to foster openness
Nomination
• Nominations can be made by any
member
•Positions are available to all
•Avoid “next in line” approaches
Operation
•Advanced notice
•Formal ballots
•Results are open
Finance
• Monthly financial reports shared at
meetings
• Statements and books available to
anyone
• Regular audits by outside party
• Multiple signing authority on all
accounts
Operation
•No closed directors meetings
•All key decisions are made via club
vote
•Officers change on a yearly basis
Elections
Governance
Source: Project Refresh Phase 6 Online Focus Groups
39
Want Support
• Members of this type of club score the highest on wishing that
their club had more members
• However, they have a very low desire for gender balance
• They seem as though they would like to be empowered to
help turn around the situation for their club
• In a rank ordered sense they:
 Wish they were more knowledgeable about the services that other
Lions clubs are providing around the world as well as the structure of
LCI
 They would appreciate a mentor to help explain things to them
 They would like more help from the District Leadership -- providing
both inspiration and support
Source: Project Refresh Phase 2 Survey of Current Lions
40
Clubs find support in many ways
Using External
Resources
Independents
Independently
minded: Clubs
feel they can
meet their needs
on their own.
Internal Credit
Strong leadership:
Club leadership is
resourceful.
Straight to the
Source
Zone/District
resources
LCI resources
Website
Categories are not
discreet. Respondent
may fall into more than
one grouping.
Connected
members: Hold
district or
international
posts. “In-theknow.”
Source: Project Refresh Phase 6 Online Focus Groups
Newsletter
41
Want Gender Balance
• These clubs have the fewest number of members in total and
the lowest ratio of women to men overall
• Members of these types of clubs would like more women to be
involved and wish that their club would allow more women to
serve leadership roles
• Interestingly, the survey respondents skewed slightly more
male
Source: Project Refresh Phase 2 Survey of Current Lions
42
Beyond equitable behavior is the challenge of Attitudes
Behaviors:
Attitudes:
Truly value
women
•Believe women bring unique
perspectives, a strong work
ethic and make the club more
appealing and likely to grow.
Accepted but
not fully valued
•Establishing an attitude of
equality is challenging.
Not valued
• Don’t see the value and face
true resistance.
Balanced
Roles
Limited or not
accepted
Source: Project Refresh Phase 6 Online Focus Groups
43
Percentage of club types around the world
 North America indexes high in Want Support clubs but low
in Family clubs
Worldwide
N. America
30
24
18
14
7
10 10
21
23 25
8 10
Gold Clubs
Source: Project Refresh Phase 2 Survey of Current Lions
Blue Clubs
44
Gold clubs are receiving more support
District leadership provides helpful advice & guidance, club mentors help ensure the
club will succeed, Guiding Lions are flexible and attentive
Q: How much do you agree with the following statements about resources to assist
Lions with your club’s initiatives?(% Scoring 5 or 6 out of 6)
Gap
-5
District leadership shares stories of successful
projects
-1
LCI HQs provides valuable services
49
51
51
District leadership provides helpful advice and
guidance
LCI HQs provides very useful support and
resources
Our Guiding Lion was flexible & attentive to our
needs
33
-9
Our club has mentors that help us succeed
33
-3
LCI HQs provides helpful training
-3
I frequently take advantage of the training
provided by LCI
3
Our club has a Guiding Lion to help us succeed
2
Sometimes Dist. leadership has stifled
ideas/creativity at our club
-6
-1
-10
Source: Project Refresh Phase 2 Survey of Current Lions
54
46
51
48
47
44
42
42
39
23
20
14
17
11
12
Gold
Blue
45
Giving of time and money varies by club type
 Family clubs show higher levels of time and money dedicated to club activity
 Want Openness club members are actually generous in their and money
Hours/Month Volunteered for Lions Cubs
 Social club members are satisfied but show low level of giving
25
Family
20
Philanthropic
Social
15
Want Support
10
5
Want
Openness
Want
Gender
Balance
0
0%
1%
2%
3%
4%
5%
% of Income Donated to Lions Club
6%
46
Where Blue Clubs are under-delivering
• Biggest gap is finding ways of involving children and families
• Also incorporating a sense of fun
Importance
Q10. When it comes to volunteer activities, how important to you are each of the following statements?
MINUS
Q22. How well do the following statements describe your Lions club?
56
Having regular meetings with other members to allow us to socialize
50
Ensuring that the activity helps people beyond my local community
2
80
Offering opportunities for both men and women to participate
2
65
Having regular meetings with other members to plan upcoming initiatives
-3
49
Offering opportunities for individual Lions to receive awards for jobs well done
-3
68
Encouraging many members to take leadership roles
-3
31
Infusing a sense of formality and decorum
85
Ensuring that the activity helps the local community where I live
75
Raising funds for various charitable projects
18
Providing networking opportunities that can help me with my career/business
91
Providing valuable services that directly help others
82
Incorporating a sense of fun into the service activities
51
Finding ways to involve the children and families of members
-30
Source: Project Refresh Phase 2 Survey of Current Lions
5
-5
-5
-6
-6
-9
-20
-25
-20
-10
0
10
47
Family Involvement a lost opportunity among Gold clubs as well
• Gold clubs do well in delivering on most attributes
• Incorporating a sense of fun and involving families are where common gaps are
Importance
Q10. When it comes to volunteer activities, how important to you are each of the following statements?
MINUS
Q22. How well do the following statements describe your Lions club?
49
Ensuring that the activity helps people beyond my local community
77
Raising funds for various charitable projects
82
Offering opportunities for both men and women to participate
5
52
Offering opportunities for individual Lions to receive awards for jobs well done
5
63
Having regular meetings with other members to allow us to socialize
4
70
Having regular meetings with other members to plan upcoming initiatives
89
Ensuring that the activity helps the local community where I live
71
Encouraging many members to take leadership roles
1
33
Infusing a sense of formality and decorum
1
92
Providing valuable services that directly help others
0
18
Providing networking opportunities that can help me with my career/business
84
Incorporating a sense of fun into the service activities
52
Finding ways to involve the children and families of members
-25
Source: Project Refresh Phase 2 Survey of Current Lions
15
7
3
2
-4
-8
-16
-15
-5
5
15
48
North American Lions’ meeting frequency preference
 Clubs are meeting slightly more frequently than members prefer. 84% are actually
meeting a few times a month or more; however, only 70% prefer to meet that
frequently.
100%
0
0
1
4
14
90%
Never
26
80%
Less frequently
than once a month
70%
60%
Once a month
68
50%
40%
52
A few times a
month
30%
Once a week
20%
10%
15
15
0%
3
Preference
1
Actual
Source: Project Refresh Phase 2 Survey of Current Lions
More than once a
week
49
Majority of Lions prefer to meet weekday evenings
 Most clubs are actually meeting at that time
 A few more would prefer weekday mornings.
100%
2
1
90%
80%
Anytime Sunday
70%
60%
71
77
50%
Weekday evening
40%
Weekday
lunchtime
Weekday morning
30%
20%
20
10%
0%
Anytime Saturday
7
Preference
Source: Project Refresh Phase 2 Survey of Current Lions
19
3
Actual
50
Many more Lions Clubs offer a meal than desired
 The majority of clubs meet over a meal (88%). However, only 70% prefer to
meet over a meal.
100%
13
90%
30
80%
70%
60%
50%
88
40%
No Meal
Meet Over Meal
70
30%
20%
10%
0%
Preference
Source: Project Refresh Phase 2 Survey of Current Lions
Actual
51
NA Gold & Blue clubs identical on practice & perceptions of rituals.
NA more likely to find vest important.
Vest
Pin Exchange
100
75
50
100
34
41
37
18
50
65
65
20
15
17
World
Gold
Blue
75
50
48
20
30
33
55
25
25
25
0
World
15
12
Gold
Blue
0
Cheer/Roar
Song
100
100
27
19
19
75
50
31
17
18
53
53
75
42
50
51
25
50
40
25
31
31
30
0
29
30
29
Gold
Blue
Source: Project Refresh Phase 2 Survey of Current Lions
Practiced, but
Not important
Not practiced
0
World
Important
World
Gold
Blue
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Groupings of non-Lions loosely map to existing clubs
There are existing Lions Clubs for the most attractive 4 segments of NonLions. There may be an opportunity for two variations of Philanthropic
Clubs -- Local and Beyond Local. Encouraging Social Clubs to allow
networking would make them more attractive to the Networking NonLions.
Family
Clubs
Social
Clubs
Philanthropic
Clubs
Beyond
Local
Family
Networking
Provide Valuable Services
Want
Protections
Want
Support
Only
Local
Casual
X
X
Low
Interest
Want
Gender
Balance
Source: Project Refresh Ph 2 Current Lions & Ph 4 Non Lions Surveys
53
4. Conclusions and Next Steps
54
Key takeaways
1. Club size matters
 There are thresholds of success for both existing and new clubs
2. 3 segments of successful clubs were identified:
 All index high on providing satisfying service experience
i.
Family clubs – family involvement in club life is important
ii.
Social clubs – enjoy the fellowship aspect but no interested in family involvement
iii. Philanthropic clubs – very focused on service but not so much on fellowship or
family involvement
3. There are 3 segments of challenged clubs:
 They index low in the quality of service experience
i.
Want openness – frustrated with lack of transparency
ii.
Want support – desired more members but is feeling lost; also not concerned
with lack of gender balance
iii. Want gender balance – frustrated with women not being treated as equals
4.
5.
6.
7.
Our unique rituals and customs are beginning to lose relevance
Non-Lion survey shows there is potential for growth
Women and families are key to our future success
There is a large gap in age profile between current clubs and their
communities
55
Next Steps
 Recommend GMT and GLT teams focus on and emphasize
the importance of:
1. Chartering clubs at 25 or more members to make them more viable
2. Being sensitive to member experience
 Encourage the use of “How Are Your Ratings”
3. Making service central to everything we do
 Encouraging the use of Community Needs Assessment
4. Promote CEP as the way to synthesize member experience with
improved service to community
 Need to focus extension efforts in higher population area with
younger members
1.
2.
3.
4.
Establish more family-friendly clubs
Allow for networking opportunities
Need to learn from successful clubs in these areas about what works
Need CGL with experience with younger adults in high population
areas
56
Project Refresh
Comprehensive Global Membership Study
North America Deep-Dive
Webinar by LCI
October 18, 2012