Transcript Why Special Entrepreneurship

Special Entrepreneurship
Why?
Dr. Dr. habil. Wolfgang Runge and Prof. Dr. Stefan Bräse
Karlsruhe, March 2015
Institute of Organic Chemistry (IOC)
Engineering
Chemical Engineering
Material Sciences
Organic
Semiconductors
Medicinal Chemistry
Physical Chemistry
Biological Chemistry
Optoelectronics Polymer
Pharmaceutical Chemistry Chemistry
Process Engineering Biophysical Chemistry Physics Chemistry
Biophysics Genomics
Mechanical Engineering Genetic Engineering
Metabolic Engineering
Biology
Bioprocess Engineering
Biotechnology
Organic Chemistry
Biochemistry
Discipline-Oriented
Technology Entrepreneurship
Technology Entrepreneurship refers also to technology
development and management (“ideation”)
Emphasis:
Generic features of
entrepreneurship
and the specific
ones
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http://www.engeecon.com/chemistry/
http://cnasstudent.ucr.edu/majors/physics.html
IOC
Different Addressees and Education Audience:
Entrepreneurship Courses
Entrepreneurship:
Much interest in courses!
But: hardware, process control; research
computing, supercomputing, HTS, …
cheminformatics, bioinformatics, simulation;
business and R&D processes
Disciplines:
focused on economics or business
administration, computer science (software, IT);
Observation: ca. 10% from natural sciences and
engineering (in courses)
Levels of audience:
Majority of students
(Bachelor level and slightly above)
Technology
Entrepreneurship
Language: (Usually) English
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Different Addressees and Education Audience:
Technology → Special Entrepreneurship
Technology Entrepreneurship:
Disciplines:
Natural science (physics, chemistry, biology,
biotechnology, …) and engineering
(chemical engineering, process engineering,
mechanical/electrical engineering …)
Levels of audience:
graduated students close to diploma;
graduates occupied with diploma/master thesis
or doctoral thesis;
PhD/Dr. post-docs or assistants
Language: English or German
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Orientation and Customers
Entrepreneurship:
Almost only IT-related:
essentially software,
consumer services,
Internet firms,
business processes
Education (often dropouts), hobby, obsession;
academic education: any
Focus: B2C (consumers thousand(s), millions)
Emphasis:
Using technology
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Technology
Entrepreneurship:
+ Intrapreneurship
(from industry to startup)
Mostly full natural science,
engineering education
Focus: B2B (industrial,
professional customers;
very few may generate €1
bil. sales in < 10 years);
B2G (“government”)
Emphasis: Science,
developing technology and
related offerings
IOC
The Voice of Technology Entrepreneurs
87% of NTBF * entrepreneurs believe:
training for technology entrepreneurs needs to
be specialized, to reflect the unique challenges
of the discipline
(CORDIS – Articles on Innovation. Breeding business success.
http://cordis.europa.eu/aoi/article.cfm?article=835)
For NTBFs, an MBA is not a way to gain
experience; it is a way to gain perspective!
*) NTBF: New Technology-Based Firm
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Key Differentiators of the Fields and
Entrepreneurs
Technology
Entrepreneurship:
Tech. Entrepreneurs
Mostly required: broad
and deep knowledge of
Closely associated with
the specific technical
technology development
subject * (science,
and management - which
engineering) by
influences revealing
education and training!
opportunities (“technoOften special aspects
logy trajectories”)
for marketing and sales
Funding needs often much
(consumers mostly not
larger (than “software”);
customers)
funding more complex
*) Favorable: also some knowledge of
other disciplines
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Strategy and More – Needs to Know
Applicable also to other fields of Technology Entrepreneurship!
“A great deal of business success depends on generating
new knowledge and on having the capabilities to react
quickly and intelligently to this new knowledge. …
I believe that strategic thinking is a necessary but
overrated element of business success.
If you know how to design great motorcycle engines, I can
teach you all you need to know about strategy in a few
days. If you have a Ph.D. in strategy, years of labor are
unlikely to give you the ability to design great new
motorcycle engines.”
(Richard Rumelt (1996): California Management Review 38, 110)
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THANK YOU!
Institute of Organic Chemistry (IOC)
Engineering
Chemical Engineering
Material Sciences
Organic
Semiconductors
Medicinal Chemistry
Physical Chemistry
Biological Chemistry
Optoelectronics Polymer
Pharmaceutical Chemistry Chemistry
Process Engineering Biophysical Chemistry Physics Chemistry
Biophysics Genomics
Mechanical Engineering Genetic Engineering
Metabolic Engineering
Biology
Bioprocess Engineering
Biotechnology
Organic Chemistry
Biochemistry