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101 Introduction
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Housekeeping
• Slides will advance automatically.
• Today’s presentation is being recorded.
• Presentation slides and recording will be
posted online Friday.
• Submit questions for Q&A segment at any
time.
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ABA Staff Point of Contact
Jeni Pastier
Senior Manager,
Financial Education
202-663-5453
[email protected]
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Survey Question???
Which ABA campaign are you most
interested in?
A.Get Smart About Credit
B.Lights, Camera, Save!
C.Both
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Webinar Agenda
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Introduction to Get Smart About Credit
Introduction to Lights, Camera, Save!
New Registration Process
Questions and Answer
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What Is Get Smart About Credit Day?
• Annual, banker-driven, financial education
campaign.
 Another example of valuable role banks play in
communities they serve.
• 12th annual event Thursday, October 16, 2014.
 Make credit-focused presentations on the day and
throughout the month.
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Get Smart About Credit Focus Areas
• Paying for College
• Knowing Your Credit Score
• Protecting Your Identity
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Get Smart About Credit Materials
• ABA provides materials to support each
topic that include:
Presentation Scripts
Fact Sheets
Tip Sheets
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Obtaining CRA Credit
• Prior to your presentation, discuss the
event with your CRA or Compliance Officer.
• Look for audiences in low- to moderateincome areas.
 Title I Schools
 Schools receiving 51% Free and Reduced Meals (FARMS)
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What is Lights, Camera, Save!
• Video contest that gives bankers a means to
connect with today’s young customers while
creating excitement about savings.
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Prizes
• National Student Prizes provided by the ABA
 Grand Prize: $5,000
 2nd Place: $2,500
 3rd Place: $1,000
• National School Prizes funded by ABA
 Top 3 finalist contestant winner’s schools will
receive a scholarship to the annual Jump$tart
National Educator Conference.
• Banks may award contestant and school
prizes at the local level.
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Marketing Materials Provided by ABA
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Letter Template
Web Advertisement
Flyers
Handouts
Table Tents
Press Materials
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Contestant Requirements
• Video must discuss saving, using money responsibly,
or saving to pay for college.
 90 second max video submitted via DVD or video sharing
site (YouTube, Vimeo, ect.)
• Bank registration August 1- September 30, 2014.
 Each bank may submit one video per state.
• Contest period October 1-December 1, 2014.
 Full contest rules will be posted online.
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Participating Banks List
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Registration 101
• Integrating Financial Education Activities into
Bank Profile using ABA Shopping Cart.
• Go to
store.aba.com/ebusiness/Abapages/default.aspx
Log In.
• Registration records your bank’s commitment to
financial education year after year.
• By registering you ensure your bank appears on
the Participating Banks List.
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Registration 101
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Registration 101
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Registration 101
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Registration 101
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Registration 101
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Upcoming Webinars
Bankers Best Practices
• Get Smart About Credit Best Practices Webinar
 Wednesday, August 20 from 2:00-3:00pm ET
• Lights, Camera, Save! Best Practices Webinar
 Thursday, August 21 from 2:00-3:00pm ET
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Questions and Answers
• Submit questions using “WebEx Chat”
feature.
• Questions after the program email
[email protected]
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