Transcript BurrellesLuce 2.0 - Advanced Media Measurement

Media Measurement Roadmap
Charts on Steroids:
Integrating Analytics into
MM2 with Lexalytics’ ATK
Current Analytics
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Media
Measurement
Subscription
User Logs in to
retrieve XLS or
PDF by a Link
All preparation
is manual
Current Coverage Report
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Contains Name, City/State, frequency,
impressions, Col/Inch, DMA rank, Pub date
and type of media
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Impressions count comes from eNR
Publication Name
CHICAGO TRIBUNE
TRIPADVISOR (WWW)
NEWSDAY
MSNBC (WWW)
Impressions
Per Col Inch
566,827
$755.00
6,696,330
N/A
398,231
$728.00
54,090
N/A
DMA Rank
3
1
Basic Charting Today
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Manually
Compiled Monthly
Rolled-Up for Ongoing Analytics
Basic XLS Charts:
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Variety of Bars
Pie Charts,
Line Graphs/Plots
Basic Charting Today
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Number of Stories per Day
Basic Charting Today
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Impressions by Media type
Basic Charting Today
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Delivered Stories by Media Type
Basic Charting Today
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Delivered Stories by Audience Segment
Basic Charting Today
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Delivered Stories for the top 10 DMAs
Basic Charting Today
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Impressions – 4 month trend report
Basic Charting Today
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Volume by Media Type trend report
Basic Charting Today
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Impressions by Media Type trend report
Next Phase in Charting
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Use Lexalytics’ ATK to generate the charts and
compile the PDFs.
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Determine what the requirements are.
Mockups, Prototypes.
Spec out and develop plan.
Lexalytics’ ATK provides the back-end engine and
power to not only generate the charts but also to
inject click-thru analytics back through to Media
Content:
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Immediate Click-Thru Segment Results
View all articles in the segment
Click-thru links launch result set in Media Content so its
rich feature set is always leveraged.
Click-Thru Analytics Applied to MM
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Example: Let’s
view a Single
Bar’s Analytics
for 9/12/2007
Click on Red
Bar to display
analytics
dialog box.
The Power of Click-Thru Analytics
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A click on a bar
segment launches
MediaContent
and displays all of
the articles in
segmentation.
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Makes the current
MediaContent
feature set
available to the
user such as sort
and searches
Have our cake and eat it too…
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What we could do inside
MediaContent to integrate
analytics:
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Generate charts on the fly
inside MediaContent.
Generate article sentiment
inside MediaContent.
Generate tone and sentiment
inside text versions of articles
Main question is, what do
your customers really want?
The Future: Self-Service
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A web-based, php ATK front-end to create
leading-edge charts and analytical widgets
beyond basic offerings in place today.
Easy accessibility and easy-to-use UI allows
even novice users ability to create data-driven
widgets and deploy to html, pdf, or xls formats.
Phase 2 – the ATK toolkit