Transcript No Slide Title

Media Futures:
Navigating and Harnessing the Asia Media Boom
Dr. Madan Mohan Rao
Editor: “The Asia-Pacific Internet Handbook,”
“The Knowledge Management Chronicles”
Asia’s Future: What’s Ahead
Energy (eg. India-US nuclear deal)
 Conflict zones (east Asia, west Asia)
 Resurgence, re-interpretations of spirituality
 Offshoring, global delivery, co-production
 Diaspora networks
 Media boom: traditional, new

“The Asia-Pacific Internet Handbook”
Episode IV: Emerging Powerhouses
 Episode V: News Media and New Media
 Episode VI: Asia Unplugged
 Episode VII: e-Government in Asia
 Episode VIII: ICT4D

“The Knowledge Management Chronicles”

Travelogue 1:
– Leading with Knowledge: KM in the InfoTech Sector

Travelogue 2:
– KM Tools and Techniques

Travelogue 3:
– Cultures of Knowledge
Agenda
Recent developments
 Frameworks and profiles: new media in Asia
 Industry trends
 Analysis, future research

Recent Developments
Hong Kong: mobile gambling
 NTT DoCoMo, Nippon TV
 South Korea: digital mobile broadcasting, WiBro
 Media + Podcasting
 South Africa: World Cup 2010 rights first sold to
a mobile network!

The “8 Cs” of New Media








Connectivity
Content
Community
Culture
Capacity
Cooperation
Commerce
Capital
The “8 Cs” of New Media

Connectivity
– Connectivity, bandwidth, devices, platform, interfaces,
standards, portals

Content
– News, information, databases, feeds;
media/businesses/government/citizen

Community
– Group dynamics, evolution of communities, support

Culture
– Trust, support, openness to change
The “8 Cs” of New Media

Capacity
– Skills, talent, organisational support, training, HR, processes,
lawmaking

Cooperation
– Between citizens, industry, government, academia, NGOs,
external institutes

Commerce
– E-commerce/M-commerce provisions, regulation

Capital
– Investments in ICT infrastructure, RoI metrics
Dimensions of New Media

New Media as Instrument
– Providing affordable access to ICTs, local language
content/tools, sectoral benefits (news, education,
healthcare, environment, business, government)

New Media as an Industry
– Boosting digital content industries, venture capital,
stockmarkets, technical skills, regulation, global
alliances
Classification of Information Societies
Restrictive
 Embryonic
 Emerging
 Negotiating
 Intermediate
 Mature
 Advanced

eg. Myanmar
eg. Afghanistan
eg. Nepal
eg. China
eg. India
eg. Australia
eg. Japan, South Korea
Japan
Market + innovation; trend-setter in mobile TV
 m-Commerce industry: 3.2 trillion yen by 2006;
56.5 % of cellphone Internet users have used mcommerce
 e-Japan Strategy: make Japan the most
advanced IT nation within five years
 Social science research: gratification effects,
problems like digital shoplifting

South Korea
Powerhouse in broadband, mobile, WiFi, WiBro:
usage + industry
 Gaming
 100,000 hotspots nationwide
 25 million online banking accounts
 Initiatives: RFID, UWB, intelligent networks
 Korea Venture Fund

China
World’s largest mobile subscriber base, second
largest Internet population
 Manufacturing powerhouse
 Government concern: use of Web/email/SMS for
spreading rumours and political messages
 Standards (+ controversy): wireless security,
digital content, 3G protocols

India
World’s fastest growing mobile market
 Chip design + software outsourcing + R&D
 More mobile phones than fixed lines (as of
October 2004)
 Diaspora markets: “India Everywhere”
 ICT4D (“the next billion” users)
 Challenges: spectrum/mobile regulation

Singapore
Active government usage of ICTs
 Global benchmarking studies of e-readiness and
productivity
 Leverage China + India connections (eg. via
IDA)
 Challenges: small local market

Australia
“The West in Asia”
 Early adopters of new media technologies
 Good models of self-governance (eg. Internet
content, SMS spam)
 TV + Internet: RealTime.Oz, Austereo

Thailand
Early stage market (Thai fonts for SMS only
recently; few hotspots)
 Youth markets
 Challenge: level playing field (prime minister was
the owner of AIS, one of the four operators!)

Malaysia
Aim: regional testbed, hub
 Highest new media penetration among
developing/Islamic countries
 Assets: market deregulation, low import tariffs

LDCs

Nepal
– Importance of wireless in mountainous regions (consumers,
telco backbones)
– Challenge: monopolistic environment, involvement of private
sector

Bangladesh
– Grameen Telephone: shared access + microfinance
– Rural ICT4D showcase for LDCs: village “phone ladies”
– Challenges: spectrum allocation
Entertainment: Trends in Asia
TV: reality formats, SMS voting, ad-skipping,
product placement
 Movies: DVD extras, companion games
(Internet/mobile), other ancillaries
 Theatres: Multiplexes, ‘D-Cinema’

Music
Mobile/portable channels (ringtones, ringback
tones)
 Fusion + ‘purist’
 Compilation formats, ambient collections
 Rise of the DJ
 Live music is back!
 Massively disruptive business models

Harnessing the Asian Media Boom
Audiences (eg. news, cricket)
 Asian content (eg. Bollywood)
 Asian talent: production, support, R&D
(offshoring, outsourcing)
 Strategies: pan-Asian, sub-regional, national
 New media value chain (advertising, marketing)

Media: European success stories in Asia
News: BBC, Reuters
 Publishing: Reed-Elsevier
 Mobile: Nokia, Ericsson; Philips; Vodafone,
Telenor; Mobile365; MobileMonday
 Radio: Deutsche Welle Akademie, Radio
Netherlands
 Niche: F-TV, JC Decaux

Impacts of New Media

Efficiency
– Cutting costs, increasing speed, shorter number of steps

Effectiveness
– More interactivity, richer media, better design

Innovation
– Personalisation, customisation, new services, new audiences

Risk
– Realtime responses, SMS spam, security
Metrics
Technology metrics
 Process metrics
 Knowledge metrics
 Social metrics
 Business metrics

Metrics

Technology metrics
– Number of users, handsets, traffic

Process metrics
– Organisational efficiency, better decision making, citizenfriendly services

Knowledge metrics
– More effective learning, faster learning, high-level knowledge
gleaned, sophisticated analytics extracted; patents, IPR
Metrics

People metrics
– Less drudgery/boredom perceived, higher comfort
levels, greater empowerment, professional
satisfaction, agile workforce, global competitiveness

Business metrics
– Improved productivity, stronger partnerships, better
brand perception, new services offered
The Crystal Ball
IPTV, WiMax, DAB
 Cross-media strategies (mobile; gaming)
 Social networking: MySpace.com, YouTube.com,
CyWorld
 Regulatory issues: level playing fields,
convergence, spectrum
 Legal issues: IPR
 Keep an eye on youth!

[email protected]
[email protected]