Transcript Retailing - University of Rio Grande

Retailing
Chapter 15
Retailing
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Definition
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Facts
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Employs 25 million people (11.6% of US employment)
$4 trillion annually (40% of GDP)
Types of Utility
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Time
Place
Possession
Form
Retailing Classifications
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Form of Ownership
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Independent Retailer
Corporate Chain
Franchises
Retailing Classifications
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Level of Service
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Self-service
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Merchandise Line
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New checkout lanes
Wal-mart
Full-service
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Depth of Line
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Limited Service
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Limited-line stores
Single-line stores
Breadth of Line
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Nordstrom
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General merchandise
stores
Scrambled
Merchandising
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Hypermarket
Intertype competition
Other Retail Classifications
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Department stores
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Buyers
Specialty stores
Supermarkets
Drugstores
Convenience stores
Discount stores
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Supercenters
Category killers
Source: http://digitaltrends.com
Nonstore Retailing
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Automatic vending
Direct retailing
Direct marketing
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Electronic retailing
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Source: http://alloveralbany.com
Telemarketing
Direct Mail
Catalogs and mail order
Online retailing
Television Home Shopping
Retail Positioning Matrix
Product
Breadth
Broad
Narrow
Wal-mart
Bloomingdale’s
Just for Feet
Tiffany’s
Low
High
Value Added
Retailing Mix
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Pricing
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Markdown
Everyday Low Pricing
Everyday Fair Pricing
Shrinkage
Off-price Retailing
Warehouse club
 Outlet store
 Single-price
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Retailing Mix
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Store Location
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Central business
district
Regional shopping
centers
Community shopping
center
Strip location
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Power center
Source: http://www.forbes.com
Retailing Mix
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Atmospherics
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Employee type and
density
Merchandise type and
density
Fixture type and
density
Sound
Odors
Visuals
Source: http://www.shop-eat-surf.com
Nature of Retailing
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The Wheel of Retailing
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Retail Life Cycle
The Future of Retailing
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Multichannel Retailing
Smart Cards
M-commerce
Changing preferences
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Source: http://techhook.com
Precision shopping
Cobranding