Transcript Convention on Biological Diversity Article 13 Education

Convention on
Biological Diversity
Global Initiative on
Communication, Education and
Public Awareness - CEPA
Wendy Goldstein
Graduate School of the Environment
Macquarie University, Sydney
IUCN CEC Regional Chair Oceania
CBD Article 13
Public education and awareness
The contracting Parties shall:
• Promote and encourage understanding of the
importance of, and the measures required for, the
conservation of biological diversity, as well as its
propagation through media, and the inclusion of
these topics in educational programmes; and
• Cooperate, as appropriate, with other States and
international organizations in developing educational
and public awareness programmes, with respect to
conservation and sustainable use of biological
diversity.
Article 13 – tools CEPA
supports change management
• C = Communication, Capacity,
Connect
• E = Education, Empowerment
• P = Public, Participation
• A = Awareness, Action
CEPA: Communication
• Two way exchange of information
• To gain cooperation of groups in society
• Listen first, clarify why and how
decisions made
• Instrumental approach – communication
with other instruments address
economic constraints and motivate
action
CEPA: Education
• Set of processes to inform, motivate,
skill and empower people to support
biodiversity conservation, by making
changes in lifestyle and promoting
change in the way business,
government and institutions operate
CEPA: Public Awareness
• Brings biodiversity issues to the
attention of key groups who have the
power to influence outcomes.
• Awareness is an agenda setting and
marketing exercise helping people to
know what and why this is an important
issue, the aspirations, and what is and
can be done to achieve these
CEPA: Participation
• Public participation is an approach by
governments, organisations and
communities around the world to
improve their decisions by involving
those people who are affected by those
decisions
Role CEPA
CEPA recognized as important but…
• Few governments give moral support,
funding and human resources
• Most government decision makers
recognize lack of support affects
effectiveness
• Experts CEPA mostly limited to press
and media officers – not strategic
communication
• High spending on communication no
guarantee of success
• Low spending almost always results in
low citizen satisfaction
Biodiversity - Citizens want
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Who is responsible for biodiversity
Why decisions are made
Services available and future plans
How tax money is spent on biodiversity
Local biodiversity events
How to get in touch – how to complain
CBD CEPA toolkit draft
Good government communication
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Be corporate
Ensure focus
Be systematic
Sharpen the brand
Invest in communication with the local people
Prioritize internal communication
Invest in high quality staff
Be ambitious and benchmark against the best
CBD CEPA toolkit draft
Stimulating CEPA - CBD
• Consultative Group - COP
5
• Three consultations
• Work program adopted
COP6 - 2002
• Partners: CBD Secretariat,
UNESCO, UNEP, IUCN
CEC, Parties
CEPA Work Program
• Priority program elements:
– global CEPA network;
– exchange of knowledge and expertise portal;
– capacity-building for CEPA
• Communication strategy for CBD
• COP also emphasis on CEPA in NBSAP
and themes
IUCN CEC role
• IUCN CEC research capacity needs communication capacity building
CBD Communication Training Resource
Manual – current project
• IUCN contracted by CBD to prepare
communication kit
• Email survey biodiversity focal points,
CEPA experts about needs (646/106)
• Analysis of the demand for support
Most important issues - kit
• Limited resources
• Lack of integration in other policies
• Lack of knowledge of marketing
biodiversity ….
Other issues - kit
• Lack of examples to get started
• Limited communication and networking skills
• Limited knowledge about how to
– Impact policy makers
– CEPA planning, management and
evaluation
– Link between biodiversity and human
welfare
– Empower local communities
What are the most important issues
for you?
• Your suggestions would be valued
Thank you
• Email:[email protected]
• www.iucn.org/cec
• www.gse.mq.edu.au
What are the important issues for
you?
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Limited resources
Lack of integration in other policies
Lack of knowledge of marketing biodiversity
Lack of examples to get started
Limited communication and networking skills
Limited knowledge about how to
– Impact policy makers
– CEPA planning, management and evaluation
– Link between biodiversity and human welfare
– Empower local communities