Transcript Slide 1

Norsat NewsLink
Norsat International Inc.
Corporate Overview
Norsat International Inc.
• 25 years of leadership in microwave & DVB products
• Best known for our Microwave products
• Over 2 million products shipped world-wide
• Headquartered in Vancouver, Canada
• Offices in
• Washington DC
• Singapore
• London
Norsat Business Convergence
Microwave
DVB Networks
C, Ku, Ka Solutions
LNB’s (receivers)
BUC’s (transmitters)
ODU’s (outdoor units)
DVB-S Systems
2-way Satellite Solutions
IPE (encapsulator)
NMS (software)
OmniLink™
(Portable Terminals)
NewsLink (SNG)
SecureLink (Military/Security)
OmniLink Portable Terminal Evolution
Early Experimental
Norsat PicoTerminal
Norsat NewsLink 3100
1995
Norsat NewsLink 3200/
SecureLink 3210
2001
2002
2003
OmniLink Applications
• Broadband video and data
• Where there is damaged or non-existent
infrastructure
• Many applications across different markets
Military
Homeland
Security
Emergency
SNG
Disaster
Relief
Environment
& Exploration
Government
Norsat NewsLink Design Criteria
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Portable: airline checkable cases
Rugged: embedded with US forces in Iraq
Easy to Use: operation by cameraman
Quick to Deploy: 10 minute setup
Standards: MPEG-2/DVB-S
Live Video: >2Mbps (ideally 4-6Mbps)
All-In-One: well integrated
Service and Support: First 12 months included
Norsat NewsLink Key Features
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Broadcast Quality DVB Video
Setup in 10 minutes by cameraman
• No tools required
Control and monitoring GUI software
• Built-in spectrum analyzer
Light weight
• Carbon-fiber segmented antenna
• Rugged, lightweight aluminum structure
Norsat NewsLink Baseband Electronics
Baseband Components
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MPEG-2 Encoder
DVB-S Modulator
DVB-S Receiver
L-band Upconverter
Downconverter
Spectrum Analyzer Module
Test Pattern Generator
GPS Receiver
Software Management
Norsat NewsLink Block Diagram
PS Unit
Control Unit
Power
Supply
Ruggedized
Notebook PC
RF/Antenna Assembly
Ku SSPA
(15/25W)
Tx
Feed
Baseband Unit
Video
Audio
(x4)
MPEG-2
Encoder
DVB-S
Modulator
Tx Mon.
Rx
Ku
Transmitter
70-Out
70-In
70-L
Upconverter
Tx
Rx
Tx Mon.
Signal Strength
Indicator &
Junction Box
(L-Band)
DVB-S
Receiver
Spectrum
Analyzer
Tx Mon.
L-IF
Downconverter
Ku-L Block
Downcoverter
L-Out
Rx
LNB
Norsat NewsLink Baseband Electronics
Baseband Front Panel
GPS Receiver
L-Band Tx and Rx
Monitors
Video Inputs
Audio Inputs
System Controller
Laptop
Norsat NewsLink Baseband Electronics
Baseband Rear Panel
To ODU: Rx, Tx, Tx monitor and
DC/Control
Rx Out
AC in (110/220V)
USB Port
Norsat NewsLink Transmission Options
Basic DVB Transmission
DVB-S
DVB-S
Norsat NewsLink
Teleport/Hub
Norsat
NewsLink
Baseband
IRD
Norsat NewsLink Transmission Options
DVB Transmission with
voice Comms
DVB-S
DVB-S
Norsat NewsLink
Teleport/Hub
SCPC
Norsat
NewsLink
Baseband
Optional
Comms
Modem
SCPC
Comms
Modem
Most Efficient Use of Transmission Capacity
IRD
Norsat NewsLink Transmission Options
Voice Comms and data
SCPC
SCPC
Norsat NewsLink
Teleport/Hub
SCPC
Norsat
NewsLink
Baseband
Optional
Comms
Modem
SCPC
Comms
Modem
IRD
Norsat NewsLink Software
Control and Monitoring Software
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Master Control Application
Satellite Almanac
Antenna Alignment Wizard
Carrier/Beacon Detector
Spectrum Analyzer
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Transmission Profile Settings
Transmitter Control
DVB Receiver Control
Status, Alarms, Logging
Help Files
Norsat NewsLink Software
Antenna Alignment
Norsat NewsLink Software
Transmitter Control
Norsat NewsLink Software
Spectrum Analyzer
Norsat NewsLink Software
Pocket Spectrum Analyzer Option
Norsat NewsLink Software
Monitoring and Status
Norsat NewsLink Software
Alarms and Logging
Norsat NewsLink Flexibility
Baseband Options:
• Pocket Spectrum Analyzer (on IPAQ PocketPC)
• Digital Video/Audio (SDI and AES/EBU)
• Variety of transport case options
RF Configurations:
• 15W SSPA; 25W SSPA
IFL Interconnect Cable Accessories:
• 10m (30’) (included); 30m (100’) (optional)
Voice/Data/Phone Options:
• Support for a broad range of third-party modems
• Typical SNG options for voice/data/phone:
• Paradise Datacom P311
• Vocality V100
• Others
Norsat NewsLink Technical Support Plans
Basic
(12 mo. contract
included with
purchase)
LinkSupport
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Norsat Business-hour Tech Support
Access to Field Service Bulletins
Access to Software Patches
Software Upgrade Plan
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Extended
(12 mo. contracts
available to
purchase)
Access to all software patches and full version
upgrades (including new features)
LinkSupport Elite
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24x7 Tech Support
Post-Deployment or Annual Maintenance
Inspection
Access to On-Site Tech Support at Discounted
Rates
Spares at 15% off regular prices
Norsat NewsLink Training Programs
Operator Training (2 days)
• Full Operational Training
• Setup, Configuration, Operation
• Basic Trouble-Shooting
Certified Maintenance Training (3 days)
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Certified advanced maintenance training
allows component replacement without
voiding warranty
Detailed Operational Training
Advanced Trouble-Shooting and Diagnostics
* Both courses are offered in our Vancouver
offices or on-location
Norsat NewsLink Product Positioning
Traditional SNG Products…
Video Phone
SNG Trucks
Flyaway
Norsat NewsLink Product Positioning
Relative Value of the Norsat NewsLink…
Capability
SNG
Flyaway
4Mbps
Norsat
NewsLink
2Mbps
Increased
Value
Reduced
Value
Video
Phone
$100K
$150K
Cost
Norsat NewsLink/Inmarsat Comparison
Inmarsat vs. Ku-Band Airtime
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Inmarsat:
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Ku-Band
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Inmarsat is over 100x more expensive!
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Some news gatherers spending
$100K/month on Inmarsat airtime!
• $14/min for 128Kbps
• Effectively $112/min/Mb
• Less than $6/min for 6Mbps
• Effectively $1/min/Mb
Bandwidth Reservation
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Inmarsat:
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Ku-Band
• No Reservations
• Cannot be booked in Advance
• Systems left running all day to maintain a
connection
• Guaranteed – Booked in Advance
• Bandwidth available in short notice
Total Cost of Ownership (TCO) Comparison
Cost / System
Norsat
NewsLink™
Flyaway
Videophone
Capital Costs
$120
$200
$25
Average airtime costs per month
$11
$11
$38*
Maintenance and repairs per year
$20
$20
$0
Lifespan of System
6 years
6 years
3 years
Annual shipping cost
$1***
$20**
N/A
Experienced RF Engineer yearly salary
/expenses
N/A
$100
N/A
Yearly TCO
$173
$305
$464
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All figures in USD ‘000
Assuming 90 minutes a day
Assuming 2 trips per year @ $10K per trip
Excess luggage charges for 2 trips
Norsat NewsLink Value
TCO
$500K
Annual Cost of Ownership
Graph
$400K
Video
Phone
$300K
Flyaway
$200K
$100K
Norsat
NewsLink
System
Norsat NewsLink Field-Tested in Iraq
Pre-Production NewsLink Units Field-Tested in Iraq…
• 2 Units with CBS Embedded with Us Marines and
Marine Expeditionary Unit (Scott Pelly/Byron Pitts)
• Broadcasted Live daily, Extensive footage on CBS News &
60 Minutes
• 1 Unit with FOX Embedded with 3rd Infantry Division
• Broadcast regularly on FOX News Channel
Norsat NewsLink in Iraq