Transcript West Virginia Northern Community College

Market Assessment Results
Prepared By:
CLARUS Corporation
January 26, 2005
Market Assessment Purpose
 Determine
How Employers Perceive The
College And How That Perception Can
Be Improved And Enhanced
 Evaluate Current Programming Offered
By The College And Its Relevance And
Need In The Service Area
 Determine How To Better Provide
Programs And Services To Enhance
Enrollment And Meet Market Needs
Workforce Development Scan
Results
Methodology
 Stratified
Sample Of Employers
 Owners And
Managers
 342 Telephone Interviews
 Conducted
8
November 9 To 16, 2004
Personal Interviews
 Conducted
 95%
December 1 And 2, 2004
Reliability With + 5.2%
Tolerable Error
Reporting Results
 Less
Than 20 Employees
 Represents
154 Employers Or 44 Percent Of
Employers In The Region
 20
To 49 Employees
 Represents
109 Employers Or 31.1 Percent
Of Employers In The Region
 50
Or More Employees
 Represents
87 Employers Or 24.9 Percent Of
Employers In The Region
Employer Challenges
Availability Of Qualified
Applicants
 63%
Of Employers Noted There Is A
Shortage Of Qualified Applicants To Meet
Their Employment Needs In The Future
 Lack
Of Applicants With Skills
 75%
Of Less Than 20 Employees
 65% Of 20 To 49 Employees
 58% Of 50 Or More Employees
Availability Of Qualified
Applicants
 Major
Skill Sets Applicants Are Missing
 Basic
Skills
 Math,
Reading And Writing
 Communication
 Computer
Skills
 Work Ethics
 Experience
Skills
Availability Of Qualified
Applicants
 Sources
Used To Recruit Applicants
 Newspapers,
Word Of Mouth And Other
Colleges, Web Site – Online (Largest)
 West Virginia Northern Community College
 31%
Of Less Than 10 Employees
 17% Of 20 To 49 Employees
 41% Of 50 Or More Employees
Availability Of Qualified
Labor Force
 One-Third
Of Employers Noted There Is Not
A Qualified Labor Force Available In The
Area To Meet Their Employment Needs In
The Future
 28%
Of Less Than 20 Employees
 33% Of 20 To 49 Employees
 32% Of 50 Or More Employees
 Attitude,
Lack Of Skills, Education Lacking, Work
Ethics, Ambition, Cannot Pay Much, Qualified
Candidates Leave
Availability Of Qualified
Labor Force
 Major
Skills Missing
 Basic
Skills (Math Skills)
 Common Sense
 Communications
 Computer Skills
 Experience
 Interpersonal Skills
 Work Ethics
 Job-Related
Skills
Issues To Address
 Utilize
The Job Placement Component At
West Virginia Northern Community
College To Develop Additional
Internships For Students And Employers
 Alleviate
The Perceived Shortage Of
Qualified Individuals For Job Market
 Aggressively Market The Job Placement
Office At West Virginia Northern
Community College To The Employers
Employer Training Needs
Conducted Training In Last
Year
 54%
Of Less Than 20 Employees
 71% Of 20 To 49 Employees
 86% Of 50 Or More Employees
 Major Training Areas
 Safety,
Computers, Customer Service, OSHA,
First Aid, Sales, Cashiers, Communications,
Forklift Operations, Hazardous Materials
Future Training Programs
Planned For Next Year
 24%
Of Less Than 20 Employees
 28% Of 20 To 49 Employees
 39% Of 50 Or More Employees
 Major Training Areas
 Safety,
Computers, Customer Service
Issues To Address
 Create And
Deliver “Skills Refreshers”
For Employees And Market To
Employers
 Direct
Market The Basic Skills Refresher
For On-Site Delivery To Large Employers
 Reading,
Writing, Math And Work Ethics
 Partner With
Workforce Investment
Agencies For Potential Funding Of Testing
And Delivery
Issues To Address
 Continue To
Offer The Computer Skills
Training Courses To Employers On-Site
 Strengthen The Computer Training And
Proficiency In The Academic
Curriculums At The College
 Mandated
Computer Proficiency For
Graduation
Computer Skills Training
Software Training Needs
Software Usage By Size Of Employer
Use Computers
Less Than 20
20 To 49
50 Or More
Windows
Training
Needed
Microsoft Office
Training
Needed
0
20
40
60
Percent
80
100
Computer Training Needs
 Windows
 451
Software Training Needed
Employees For 46 Employers
 Windows
 Microsoft
 319
Systems (2000 And XP)
Office Training Needed
Employees For 43 Employers
 Excel,
 Other
PowerPoint, Word, Access
Software
 Accounting,
Web Design, AutoCAD,
Publishing, Specialized Systems
Computer Training Needs
 Conduct
Computer Training In-House
 90%
With Less Than 20 Employees
 89% With 20 To 49 Employees
 80% With 50 Or More Employees
 Would
Outsource Computer Training
 18%
With Less Than 20 Employees
 7% With 20 To 49 Employees
 18% With 50 Or More Employees
 Software
Applications
Computer Training Needs
 Current
 West
Computer Training Partner
Virginia Northern Community College
 18%
With Less Than 20 Employees
 18% With 20 To 49 Employees
 20% With 50 Or More Employees
 Other Colleges – Butler County Community College,
Jefferson Technical College, Northern University
 Private
Companies And Consultants
 Corporate
 City And State
Computer Networks
 Have
Networks In Place Currently
 64%
With Less Than 20 Employees
 65% With 20 To 49 Employees
 82% With 50 Or More Employees
 Most
Likely To Use Windows NT Or Novell And
Windows As Desktop Software, Corporate
Computer Networks
 Almost
No Need For Network Training;
Prefer To Hire Graduates
 Network
 19
Employers Need Training For 255 Employees
 Network
 15
Software Training Needed
Management Training Needed
Employers Need Training For 153 Employees
 Computer
9
Programming Training Needed
Employers Need Training For 50 Employees
Computer Certifications
 Will
Not Require Computer Certifications
In The Future For Current Or New Hires
 89%
Of Less Than 20 Employees
 87% Of 20 To 49 Employees
 85% Of 50 Or More Employees
Web Site Administration
 Currently
Have Web Site
 57%
With Less Than 20 Employees
 68% With 20 To 49 Employees
 75% With 50 Or More Employees
 Training Needed On Web Site
Administration
 18
Employers Need Training For 43 Employees
Issues To Address
 Complete
Programming Issues For
Computer Information Systems
 Need A Ladder
Of Programs From Certificates
To Associate Degrees In CIS, Computer
Application Specialist
 Help
Desk Support
 Networking Specialists And LAN
 Web Design And Administration
Issues To Address
 Assure
Certifications Are Available For
Potential Students In The CIS Program
 CICSO, A+ And
MCSE (Microsoft Certified
Systems Engineer)
Training Program Structure
Training Provided
 Would
Consider Working With West
Virginia Northern Community College To
Develop Training Programs
 54%
With Less Than 20 Employees
 53% With 20 To 49 Employees
 60% With 50 Or More Employees
 Major Areas
 Computers,
Communications, Customer Service,
Math, Safety
Training Structure Preferences
 On
Campus At West Virginia Northern
Community College
 43%
With Less Than 20 Employees
 38% With 20 To 49 Employees
 25% With 50 Or More Employees
 Wheeling,
Weirton Or New Martinsville
 Closest To The Employer
Training Structure Preferences
 Need
Training Provided Weekends And
Nights
 35%
With Less Than 20 Employees
 50% With 20 To 49 Employees
 52% With 50 Or More Employees
Turnaround Time Expected
Days
Weeks
Months
Less Than 20
Employees
7%
7 Days
41%
31%
3.1 Weeks 2.4 Months
20 To 49
Employees
7%
18 Days
34%
45%
2.6 Weeks 2.9 Months
50 Or More
Employees
12%
28 Days
29%
38%
3.3 Weeks 2.0 Months
Employer Preference For
College Credit
 Receive
Credit For Training
 42%
With Less Than 20 Employees
 53% With 20 To 49 Employees
 60% With 50 Or More Employees
 Rationale:
Good For Employees, Promotions, Move
Up Pay Scale, Chance At Degree, Incentive For
Them, Give Encouragement, CEUs Needed, Be More
Likely To Participate
Employer Preference For
College Credit
 Do
Not Receive Credit For Training
 42%
With Less Than 20 Employees
 26% With 20 To 49 Employees
 27% With 50 Or More Employees
 Rationale: We Need Certifications, Not
Necessary, Older Workers Don’t Need
Degrees, Not Required, We Hire Degrees,
Workers Would Not Do Anything With It
Alternative Delivery Formats
 Instructor
On-Site (68%+)
 Computer Based Training (CBT) (60%+)
 Classes
Via Internet (94%+)
 Classes Via CD-ROM (82%+)
 Videotape
Courses (59%+)
 Telecommunications To Company (28%+)
Issues To Address
 Create A West
Virginia Northern
Community College “Training Manual” For
Employers
 Hard-Copy
Manual Which Lists Programming
Which Can Be Taught By West Virginia
Northern Community College
 Web Version Provides Times And Locations
 Areas To Consider
 Leadership,
Computers, Customer Service,
Management, Health Updates, Safety, Supervisory
Issues To Address
 Purchase
Or Develop Update Training In
Safety, OSHA Regulations, Forklift And
Food Handling/ Safety On CD-ROM Or
Internet And Market To Employers
 Direct
Mail Campaign
 Target One Phone Number For Response
And Create Online Web Signup Page
Issues To Address
 Create A Leadership
Or Supervision
Certificate Which Can Ladder Into A
Business Management Associate Degree
 12
To 16 Hours Which Can Be Completed In
One Semester If Compressed
Issues To Address
 Need
Computer Based Training (CBT)
Classes Developed Or Working In
Partnership With Other Vendors For
Contract Training To Be Delivered On-Site
 Hospitality,
Retail And Food Service Employers
 High Turnover Areas
 High Job Growth
 Examples:
Cash Registers, Counting Change, Food
Preparation And Handling
Relationship With Training
Resources
Usage Of West Virginia
Northern Community College
 Used As A Training
 26%
Location Or Resource
With Less Than 20 Employees
 29% With 20 To 49 Employees
 41% With 50 Or More Employees
Usage Of West Virginia
Northern Community College
 Rationale
For Not Using West Virginia
Northern Community College
 Unaware
 Not
Needed, Not Aware Of What Is There, Did Not
Know They Exist, Never Have Contacted Me,
Corporate Does It All
 Called And
 Tried
No One Responded
To Set Up A Class And It Was Cancelled,
Called For ISO Training And Did Not Have Any,
Tried To Recruit Students And No One Sent Any,
Tried To Set Up A Class And No One Did Anything
Usage Of West Virginia
Northern Community College
 Sent
Employees To Classes (44%)
 Source Of Employees (34%)
 Served On An Advisory Committee (25%)
 Training Location Only (20%)
 Training For Employees Developed By West
Virginia Northern Community College (18%)
 Conference Facility (17%)
Communicating With Employers
 Two-Thirds
Prefer Direct Mail
 Newsletters,
 20%+
Fliers
Prefer E-Mail As An Option
 24%
With 50 Or More Employees
 Short And Frequent
 Frequency
 Quarterly
Of Communication
(28%), Monthly (22%)
 As New Programs Developed
Issues To Address
 Internal
Communications And Training As
To Who To Contact When Employers Call
For Assistance
 Develop
Written Transfer Policy
 Create A Single
Point Of Contact For
Employers And Market
Issues To Address
 Create A Quarterly
Newsletter Of B&I New
Programming And Client Testimonials
 Both
Electronic And Direct Mail
 Start
To Develop An Employer List-Serve
To Update Employers Of The Training
Opportunities Offered By West Virginia
Northern Community College
 Short,
Concise E-Mails For Both Credit And
Noncredit Programming
Academic Degree Programs
Cited As Needed By Employers
For Current Employees
Certificate Programs
 Needed
For Current Employees
 18%
With Less Than 20 Employees
 31% With 20 To 49 Employees
 44% With 50 Or More Employees
 Primary Areas
 CNAs,
Computers, CPR, Crane Operators,
EMTs, Engineers, Food Handlers, LPNs,
Maintenance, Mechanics, Paramedics, Pharmacy
Techs, Waste Water, Welders, Secretaries, Social
Work, Teacher’s Aides
Certificate Programs
 Technical Areas
 Environmental,
Tool And Die, Apprentices,
Auto Techs, Electrical, Drivers, Funeral
Embalmers, EPA Certifications, Fitness,
Forklift, Hazmat, Lab Techs, Machinists,
Maintenance, HVAC, Manufacturing,
Mechanics, Miners, OSHA, Pneumatics,
Safety And Programmed Logic Controls
(PLC)
Associate Degrees
 Needed
For Current Employees
 5%
With Less Than 20 Employees
 17% With 20 To 49 Employees
 39% With 50 Or More Employees
 Primary Areas
 Business,
Nurses, Management, Secretaries,
Teacher’s Aides, Accounting, Computers, Social
Work
Associate Degrees
 Counseling,
Culinary, Early Childhood,
Funeral Directors, Human Services,
Paramedics, Paralegals, Sales, Supervisory,
Graphic Arts And Med Techs
 Technical Areas
 Electricians,
Engineering, Lab Techs, Machine
Maintenance, Die Setters, Drafting, Electronics
And Environmental
Bachelor’s Degrees
 Needed
For Current Employees
 8%
With Less Than 20 Employees
 24% With 20 To 49 Employees
 47% With 50 Or More Employees
 Primary Areas
 Management,
Teachers, Accounting, Business,
Counselors, Engineering, Human Resources,
Human Services, Nurses, Social Workers
Bachelor’s Degrees
 Early
Childhood Education, Environmental
Chemist, Hospitality, Industrial Engineer,
Merchandise, Pharmacist, Physical Therapy,
Prosthetics, Architects, Child Development,
Data Manager, Information Technology,
Machine Operators, Medical Records,
Psychology, Safety, Criminal Justice, Exercise
Physiologists, Psychology, Logistics And
Public Relations
Graduate Degrees
 Needed
For Current Employees
 6%
With Less Than 20 Employees
 13% With 20 To 49 Employees
 23% With 50 Or More Employees
 Program Areas
 Administration,
Business, Law, Management,
Social Worker, Teachers, Engineering
Graduate Degrees
 Counseling,
Drafting, Environmental
Scientists, Human Resources, Journalism,
MBA, Pharmacy, Principals, Prosthetics,
Toxicologists And Child Development
Jobs Forecast
Jobs Forecast
US Outlook 2000 To
2010
 West Virginia Jobs
Forecast
 West Virginia Northern
Community College’s
WIA District Five Jobs
Forecast

National Jobs Forecast
 Computers And
Health Care Top List Of
Fastest Growing Jobs
 Computer
Software Engineers, Computer Support
Specialists, Network System Administrators, Data
Communications Analysts, Desktop Publishers,
Database Administrators And Computer Systems
Analysts
 Personal Care Aides, Medical Assistants, Social And
Human Service Assistants, Physician Assistants,
Medical Records Technicians, Home Health Aides,
Physical Therapy Aides And Assistants, And
Occupational Therapy Assistants And Aides
National Jobs Forecast
 Largest
Job Growth
 Sectors
Include Retail, Hospitality And
Service
 Food Preparation And Service Workers,
Customer Service Representatives,
Registered Nurses, Retail Salespersons,
Computer Support Specialists, Cashiers,
Office Clerks, Security Guards, Computer
Software Engineers, And Waiters And
Waitresses
West Virginia Jobs Forecast

Fastest Growing Occupations


Of Top 25 Jobs Forecasted, 19 Are In Health Care
 Medical Assistants, Social And Human Service Assistants, Physical
Therapy Assistants, Cardiovascular Technologists And Technicians,
Respiratory Therapy Technicians, Physical Therapy Aides, Respiratory
Therapists, Physician Assistants, Medical Records And Health
Information Technicians, Personal And Home Care Aides, Physical
Therapists, Radiation Therapists, Surgical Technologists, Dental
Hygienists, Home Health Aides, Occupational Therapists, Dental
Assistants, Medical And Public Health Social Workers And Audiologists
6 Jobs That Round Out Top 25 Jobs
 Computer Software Engineers-Applications, Computer Software
Engineers-Systems Software, Network Systems And Data
Communications Analysts, Veterinary Technologists And Technicians,
Personal Financial Advisors And Hazardous Materials Removal
Workers
West Virginia Jobs Forecast

Largest Job Growth

Cashiers, Fast Food Preparation And Service Workers, Retail
Salespersons, Registered Nurses, Waiters And Waitresses,
Laborers And Freight, Office Clerks, Janitors And Cleaners,
General And Operations Managers, Nursing Aides, Stock
Clerks, Secretaries, Truck Drivers, Personal And Home Care
Aides, Customer Service Representatives, Licensed Practical
Nurses, Maids And Housekeeping Cleaners, Receptionists,
Information Clerks, Maintenance And Repair Workers, Home
Health Aides, First Line Supervisors, Sales Representatives,
Bookkeeping/ Accounting/ Auditing Clerks, Tellers And Child
Care Workers
WIA District Five Jobs Forecast

Fastest Growing Occupations



Medical Assistants, Social And Human Service Assistants,
Cardiovascular Technologists And Technicians, Respiratory Therapy
Technicians, Home Health Aides, Respiratory Therapists, Dental
Assistants, Dental Hygienists, Medical Records And Health
Information Technicians, Pharmacists, Pharmacy Technicians,
Surgical Technologists, Personal And Home Care Aides, Medical And
Health Services Managers, Registered Nurses And Physical
Therapists
Education - Primary And Secondary Teachers, Business Teachers
And English Teachers
Network Systems And Data Communications Analysts, Computer
Software Engineers, Life/ Physical And Social Science Technicians,
Database Administrators, Network And Computer Systems
Administrators
WIA District Five Jobs Forecast
 Largest

Job Growth
Cashiers, Registered Nurses, Food Preparation And Serving Fast
Food, Retail Salespersons, Laborers And Freight, Waiters And
Waitresses, Janitors And Cleaners, Social And Human Service
Assistants, LPNs, Office Clerks, Secretaries, Stock Clerks, General
And Operations Managers, Food Preparation Workers, Child Care
Workers, Home Health Aides, Tellers, Nursing Aides, Maids And
Housekeeping Cleaners, Carpenters, Chemical Plant And System
Operators, Bartenders, Bookkeeping/ Accounting/ Auditing Clerks,
Receptionists And Information Clerks And Maintenance And
Repair Workers
Local Employer Jobs Forecast
 3,188 Total
Jobs Listed As Needed Over
Next Two Years
 26.2%
Require No Education
 52.9% Only Require High School
 11.1% Require Certificate
 3.4% Require Associate Degree
 5.3% Require Bachelor’s Degree
 0.6% Require Graduate Degree
Local Employer Jobs
Forecast
Educational Levels
Required For New
Jobs
Percent Of Total
Jobs Replacements
Percent Of
Total Jobs New Hires
Average
Hourly
Rate
No Education
90.8%
9.2%
$ 7.31
High School
73.9%
26.1%
$ 8.70
Certificate
76.6%
23.4%
$ 9.61
Associate
61.7%
38.3%
$ 12.65
Bachelor’s
83.4%
16.6%
$ 16.08
Graduate
26.3%
73.7%
$ 15.00
Local Employer Jobs Forecast
 26.2%
Of The Openings In The Future
Require No Education
 Baggers,
Bag Workers, Food Handing,
Cashiers, Cooks, Dishwashers, Drivers, Entry
Jobs, Laborers, Pharmacy Techs, Production,
Servers/ Waitresses
Local Employer Jobs Forecast
 52.9%
Of The Positions Will Require Only
High School Education

Baggers, Behavioral Specialists, Carpenters, Cashiers,
Daycare, Clerical, Cooks, Corrections Officers, Customer
Service, Dietary/ Housekeeping, Direct Care Workers,
Electronic Technicians, Fire Fighters, Food And Beverage,
General Laborers, Housekeeping, Laborers, Line
Manufacturing, CNAs, Patrol Officers, Pizza Person,
Productions, Resident Health, Sales Associates, Sandblaster,
Servers/Waitresses, Stockers, Tax Preparers, Taxi Cab
Drivers, Teacher’s Aides, Tellers, Warehouse Workers,
Weekend Merchandisers And Welders
Local Employer Jobs Forecast
 11.1%
Of Jobs Will Require A Certificate
 CNAs,
Claims Processing, Diesel Mechanics,
Drivers, EMTs, In-Home Service Personnel,
Miners, Patient Care Technicians, Paralegals
And Truck Drivers
Local Employer Jobs Forecast
 3.4%
Of Jobs Will Require An Associate
Degree
 Nursing
Is In High Demand
 Accounting, Department Manager,
Equipment Operator, Radiology
Technicians, Respiratory Therapists, Sales
Associates, Social Workers, Teacher’s Aides
And Truck Mechanics
Local Employer Jobs Forecast
 5.3%
Of Jobs Will Require A Bachelor’s
Degree
 Teachers,
Information Technology Help Desk
Personnel And Nurses
 Biologists, Case Managers, Children’s
Protective, Office, Reporters And Sales
Local Employer Jobs Forecast
 0.6%
Of Jobs Will Require A Graduate
Degree
 Speech
Therapists, Therapists, Physical
Therapists And Occupational Therapists
Issues To Address
 Assure
That Educational Ladders Exist
Locally With Partner Universities
 Accounting
 Management
 Education
 Nursing
 Business
 Criminal
Justice
 Social Services
Hired A West Virginia Northern
Community College Graduate
Hired A Graduate
 9%
With Less Than 20 Employees
 10% With 20 To 49 Employees
 21% With 50 Or More Employees
 Majority Rate Graduates As Excellent Or
Good
Employers Could Not Rate – No Direct
Reports
 Larger
Skills Ratings Of Graduates
 Areas
Majority Excellent Or Good
 Reading
Skills, Speaking Skills, Problem
Solving Skills, Teamwork, Communication And
Skills Related To Their Major
 Areas
Needing Improvement
 Math
Skills
Skills, Computer Skills And Writing
Issues To Address
 Assure
That The Following Areas Are
Assessment In The Academic Preparation
And Programming
 Math
 Computer
Skills
 Writing Skills
Employee Educational
Participation
Employee Educational
Participation
 Employers
With Employees Taking College
Classes In Area
 36%
With Less Than 20 Employees
 103
 43%
With 20 To 49 Employees
 108
 70%
Employees
Employees
With 50 Or More Employees
 187
Employees
Preferred Colleges
College
West Virginia Northern Community College
West Liberty State College
West Virginia University
Wheeling Jesuit University
Belmont Technical College
Jefferson Community College
# Employees
119
92
28
26
12
10
Preferred Colleges And
Delivery Formats
 Colleges
From Which Employees Are Taking
Internet Classes
 Fairmont
State College, Jefferson Technical
College, Marshall University, University Of
Phoenix, Robert Morris University, Salem
International, University Of Cincinnati, West
Liberty State College, West Virginia Northern
Community College And West Virginia
University
Employee Reimbursement
 Tuition
Reimbursement Program Offered
 18%
With Less Than 20 Employees
 25% With 20 To 49 Employees
 51% With 50 Or More Employees
 Use Of Reimbursement
 82%+
Credit Classes
 64%+ Continuing Education Classes
 61%+ CEUs
Employee Reimbursement
 Employees
Not Taking Advantage Of
Tuition Reimbursement Program Offered
 64%
With Less Than 20 Employees
 82% With 20 To 49 Employees
 75% With 50 Or More Employees
 Family And
Lack Of Time
 Not Motivated, Older People
 Services
 Keep
To Offer
Them Informed, More Aware
 Flexible Classes, Accelerated Classes
Employee Reimbursement
 Employees
Reimbursed Upon Completion
 57%
With Less Than 20 Employees
 70% With 20 To 49 Employees
 68% With 50 Or More Employees
 Usage
Of Reimbursement
 86%+
Tuition
 61%+ Fees
 61%+ Books
 46%+ Online Courses
CEU Requirements
 Require
Employees To Obtain CEUs
 29%
With Less Than 20 Employees
 31% With 20 To 49 Employees
 37% With 50 Or More Employees
 Education
(Teachers), Social Work, Health Care
(Nurses And Others), Pharmacists, Police, Real Estate,
Social Services And Water Treatment
Annual Training Dollars

105 Companies Spent $998,280 For
Training To Outside Vendors Or Sending
Employees To Training
 Less
Than 20 Employees
 20 To 49 Employees
 50 Or More Employees
$ 114,570
$ 376,610
$ 507,100
Issues To Address
 Direct
Market To Employees With A
Tuition Reimbursement Program
Through Employers
 Benefits
Of Attending
 Company Newsletters
 Approved Educational Courses
 Employee List-Serve
Issues To Address
 Direct
Mail Campaign Aimed At
Employed Households To Target Tuition
Reimbursement
 Create A “Tuition Gap” Program
 Competitive
Scholarship Program
 Third Party Payers
 No Front-End Costs
Issues To Address
 Conduct
On-Site Registrations At Largest
Employers
 Large
Employers Use West Virginia Northern
Community College As A Source For Credit
Classes
 Recruiters Visit Major Companies With Credit
Class Schedules And Laptops To Register
Employees For Classes
 Develop Marketing Materials Specifically For
Employees - Posters, Brochures, Postcards
Issues To Address
 Inventory
 Identify
CEUs Currently Offered
Gaps, Especially In Education And
Health Care
 Create Database Of Employers And A ListServe
 Expand CEU Offerings
Business Characteristics
Educational Composition
17% To 24% Of
Employees Have A
Two-Year Or FourYear College Degree
 59% To 73% Have A
High School Diploma
Or GED
 4% Or Less Have
Not Completed High
School

Current And Predicted
Employment
 350
Employers Represent 23,762 FullTime Employees And 3,340 Part-Time
Employees
 Increase Anticipated In Full-Time
Employment In The Next Year
 27%
With Less Than 20 Employees (152)
 29% With 20 To 49 Employees (232)
 24% With 50 Or More Employees (1294)
Current And Predicted
Employment
 Decline Anticipated
In Full-Time
Employment In The Next Year
 <1%
With Less Than 20 Employees
 <2% With 20 To 49 Employees
 4% With 50 Or More Employees
Business Type
 With
Less Than 20 Employees
 25%
Retail Trade, 15% Manufacturing, 9%
Business And Personal Services, 8% Education
And Social Services
 20
To 49 Employees
 22%
Retail Trade, 16% Manufacturing, 10%
Transportation, Communications And Facilities,
8% Health Services, 7% Education And Social
Services, 6% Business And Personal Services, 8%
Wholesale Trade
Business Type
 50
Or More Employees
 21%
Manufacturing, 18% Retail Trade,
16% Education And Social Services, 14%
Health Services, 5% Government
Business Characteristics
 Years
In Business
 37 Years
For Employers With Less Than 20
Employees
 39 Years For Employers With 20 To 49
Employees
 48 Years For Employers With 50 Or More
Employees
Business Characteristics
 Would
Like A Summarized Copy Of The
Survey Results
 75%
With Less Than 20 Employees
 77% With 20 To 49 Employees
 85% With 50 Or More
West Virginia Northern
Community College
QUESTIONS?