Transcript 1. Supply Chain Perspective: Tracking and Traceability

Traceability of Baby Strollers:
Supply Chain Management and
Educational Prospective
Ik-Whan G. Kwon, Ph.D
Professor and Director
Center for Supply Chain Management Studies
Product Safety Program
at Saint Louis University
Saint Louis University’s Center for Supply
Chain Management Studies since 1998
 University education in product safety in
partnership with ADK Information Services
since 2010
 Emphasis on practical applications for
practitioners
 Incorporate supply chain principles into
product safety management curriculum

Supply Chain Operating Reference
(SCOR) Model
Information flow
Plan
(design)
Buy
(suppliers)
Make
(producers)
Deliver
(logistics)
Retrieve
(reverse
logistics
Product flow
Foundation of SC: Collaboration
Results: Improved profitability
3
7/16/2015
Global Supply Chain Management
3
Product Safety in Supply Chain
Plan: By planning a system, a company can
protect its brand names, operate
efficiently, and create route for safe
products to its consumers
Buy: A discipline that involves search for
qualified suppliers, stating the
specifications that suppliers must comply,
test and certify that they are following
procedures, and documenting their
compliances.
Product Safety in Supply Chain
Make: Product safety must be integrated
into the production process through a
defect analysis. This process incorporates
a testing protocol at each critical
manufacturing step.
Deliver: Where logistics may involve
influencing the basic characteristic of a
product, there must be definitions on
compliance requirements.
Product Safety in Supply Chain
Retrieve:Where product must be retrieved
from the field, a well designed plan must
be embraced by management and often
approved by a government regulator.
Retrieval is a form of data base
management and traceability of the
product through the supply chain.
Pilot Project Road Map
Product design/review
Conform to regulations at product design phase
Secure investment in label/tracking system
Integrate uniform label into product design,
production process, distribution networks and
retrieve process – a big challenge
 Educate supply chain practitioners the tracking
system and its value throughout supply chain
channel.
 Institute relevant curriculum in product safety
management program at university graduate
level course(s) for a sustainable operations



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Benefits: uniform label/tracking
system

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Improve transparency/visibility throughout
supply chain and reduce uncertainty doing
business
Increase efficiency for global supply chain
markets
Consistency in consumer and regulatory
feedback
Timely and agile response to major disruptions
of global trade due to product safety issues.
Allows companies to plan ahead in the entire
supply chain networks (inventory, distribution
networks, sourcing, and transportation)
Challenges

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Language and regulatory variations across
global supply chain operations
Investment in roll out of tracking system for
broad line manufacturers (phase in)
Balance perspectives of all stakeholders
Educating product safety professionals the
value of supply chain principles
Building interdisciplinary curriculum in a
higher education system (schools of
business, engineering, law, and public health)
Thank you
Ik-Whan Kwon, Ph.D, Professor and
Director
Center for Supply Chain Management
Studies at Saint Louis University
St. Louis, Missouri, USA
E-mail: [email protected]
Phone: 314-977-7155