Transcript Test

The Role of Marketing in Revamping the
Domestic Football League in Ghana
Student: Ahmed Moughrabi | Supervisor: Dr. Esi Ansah
Problem Statement
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Methodology Cont.
Football clubs in Ghana are
not marketing themselves
effectively.
Poor marketing strategies e.g.
websites
Sampling Methods:
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Research Objectives
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Quantitative Data – Cluster
Sampling (Questionnaires &
Online Surveys)
Qualitative Data – Expert
Sampling (In-depth interviews
& Interviews via email)
PLB troubled by lack of
patronage (GNA, 2011)
EPL boss to visit Ghana to
help revive local league
(Goal.com, 2011)
Preliminary Findings
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Research Objectives
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Identify reasons which resulted in
low patronage of the league.
Assess the degree to which clubs
market themselves to their benefit.
Recommend solutions which could
revamp the domestic league.
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“Players do not have
professional managers to build
their brand in order to attract
fans to the stadium.” – Gary AlSmith.
“Most clubs rely on the transfer
market as a source of revenue.”
– Oti Adjei
Methodology
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Descriptive Research:
Quantitative and qualitative
research methods
Target population: Football
fans in Ghana, journalists &
club administrators.
Way Forward
- To identify which factors
influence football fans in Ghana
to attend a game at a stadium.
Project dates: Sept 2011 - May 2012