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Advertising at Gold’s Gym
Company Brief
• Has emerged as a strong Brand Name in the fitness Industry over a decade.
• Gold’s Gym has over 700+ facilities all over the world.
• Fastest growing international gym chain in the Asia Pacific with 2 gyms
opening every month
• Currently we are 79 gyms across 43+ cities of India.
INDIAN FOOTPRINTS- 79 Gyms
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Mumbai – 13 Gyms
Kolkata – 3 Gyms
Guwahati – 1 Gym
Bangalore – 10 Gyms
Hubli – 1 Gym
Coimbatore – 1 Gym
Ahemdabad – 1 Gym
Baroda- 1 Gym
Surat - 1 Gym
Pune – 5 Gyms
Faridabad – 1 Gym
Lucknow – 1 Gym
Raipur- 1 Gym
Kanpur- 1 Gym
Mangalore- 1 Gym
Agra – 1 Gym
Chennai – 1 Gym
Cochin – 1 Gym
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Kolhapur – 1 Gym
Nasik - 1 Gym
Indore – 3 Gyms
Jaipur - 2 Gym
Udaipur – 1 Gym
Mohali – 1 Gym
Jalandhar – 1 Gym
Amritsar - 1 Gym
Noida – 2 Gyms
Delhi – 7 Gyms
Gurgaon – 2 Gyms
Ghaziabad- 2 Gym
Panchkula – 1 gym
Meerut- 1 Gym
Cochin- 1 Gym
Sangli- 1 Gym
Belgaum- 1 gym
Patna – 2 Gyms
360 degree Branding
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Displays/Interactive media.
Electronic media.
Print media – PULSE.
Static branding.
SMS’s.
Website branding.
E-mailers.
Direct mailers.
Sponsoring event .
OOH .
Scrollers .
Gold’s Gym Radio .
Demographics :• Clientele:- Gold’s Gym caters to the elite namely directors, CEO’s, MD’s and
top level executives. Members include the likes of: Niranjan Thakur, Surendra
Hiranandani, Sunil lulla, Avanti and Yash Birla, Atul Ruia, Ambika Hinduja,
Ajit Agarkar, Mahesh Bhupati, Mohamad Azruddhin, Shammi Kapoor, Rishi
Kapoor, Salman Khan, John Abraham, Rocky S, Sabina Merchant and many
more.
• All Gyms have a 30% female : 70% male ratio
• Age group :-15% below 24 years
- 75% between 24-50 years
- 10% above 50 years
• Footfalls:- on an average we have 350 workouts per day per gym.
• Gym size: 7000Sq Ft to 15000 Sq Ft
Some landmark locations providing reach and
scale…
Gold’s Gym Bandra-Mumbai
Gold’s Gym Kandivali West-Mumbai
Gold’s Gym Hadapsar –Pune
Gold’s Gym Peddar road – Mumbai
Interactive space and sampling activity :-
Display :-
Gold’s Gym Pulse magazine
• Gold’s Gym magazine
• Prospective target audience of 90,000 members across 43 cities
Advertising Options in PULSE
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Right hand full page
Back inside/front inside cover
Back cover
Belly Wrap
Insertion of fliers/Pamphlets
Tear off coupon
Index page branding
Sampling of product with PULSE
Static branding:-
TENT CARDS
DROP BOX
WALL BRANDING
ROLL UP STANDEE
ACRYLIC SHEETS
Innovative branding
Mirror Strip Branding
6*3 feet Scrollers
Tags on the handles of each locker
Locker room – Main Doors
Changing Room Door
A Translucent branding on the glass doors of the changing room
Shower Area Doors/Curtains
Event Properties of Gold’s Gym:-
Fit & Fab
Body
Transformation
Calendar Model
hunt
Super Spin
Brands who worked with Gold’s Gym
Media
Cars
Watches
Music Systems /Plasma
Perfumes and skin products :-
Clothes and accessories
Lingerie
Sports and health products:-
AND SOME MORE…
Banks
Durable lifestyle stores/ goods
Travel
Car Placement- Mercedes at Pune Gold’s Gym ; Jaguar at
Mumbai and Pune ;Audi at Mumbai gyms and Fit & Fab
2011
We PROMOTE
You PROFIT !!!
Contact
• Pooja Thakur – [email protected]
Mobile no. - 09223593185.
• Sanyukta Khandke – sanyukta.khandke @goldsgymindia.com
Mobile no. - 09223300255
• Bhagyashree Shukla – [email protected]
Mobile no . – 09223394389
• Aseem Chaturvedi – [email protected] - North
Mobile no. - 09560588057
• Swagata Prasad – [email protected] – South