Transcript Document

Cooperative Extension takes the
Lead on America Saves
www.americasaves.org
www.americasavesweek.org
Presenter: Theresa Howard,
LaRue Co. FCS agent
America Saves makes sense for Extension
• Responds to locally identified educational
needs (customize activities for your county)
• Fits well with most state and county plans
of work
• Directly addresses one of the USDA NIFA
goals: to promote Financial Security in
Later Life
America Saves drew inspiration from
Money 2000™ program
Uses Social Marketing to Make Saving a
National Priority
Overall Objective: To educate and assist
Americans to build wealth by saving and
reducing debt
• Flexible program options
• Diverse support materials
Original Target audience:
Adults with low to moderate incomes
Other specific campaigns:
•Black America Saves
•Military Saves
•Young America Saves
Every America Saver will receive:
• Enrollment form
• Latest issue and subscription to The
American Saver quarterly newsletter
• Fact sheet on different types of savings
accounts (on website)
• Monthly e-Coach blasts from featured
financial advisors (must have email capability)
Savers are on a national database
Kentucky will get a periodic report for
our state:
•Number of Savers
•Their Savings goals
•Dollar amounts they plan to save
each month
Measuring Program Impact
• America Saves asks for feedback annually
after America Saves Week which is usually
last week of February
• You may also want to keep your own local
record of enrolled Savers
Measuring Program Impact
After America Saves Week (ASW) a national
survey will ask for info on:
• local saves partners
• who was your target audience & estimation
on #’s reached
• your promotional methods and materials,
ASW success story or highlights
Getting started
• Other Kentucky Savers contacts in the state
• Brainstorm, future POW activities
– The potential role for America Saves/Kentucky
Saves in your county
– Cooperative Extension’s role in the campaign
– Possible other community partners
Extension led efforts in other states
•Financial Fairs - Financial Seminars/Workshops
•Savings drives coordinated with local financial
institutions
•Celebrity endorsements promote importance of
saving
•Events for children and families
•Partner with VITA tax prep sites (during tax
season promote ideas on how to save your tax
income)
•Partner with public libraries
Extension led efforts in other states
•Targets specific group such as Fort
Benning Saves or K State Saves
•Do a media (radio) or email blast to share a
Money Tip of the day during America Saves
Week
•eNewsletter to Employers to share with
their employees
•School classroom activities- such as weigh
money that’s saved
Extension led efforts in other states
•West Virginia partnered with State Treasurer to
put on a Women & Money Conference
•Philadelphia partnered with Financial Planners
Association
•Kansas City had Financial Fitness Fairs
•Illinois launched Young Illinois Saves
•TN & FL had Video contest, posted to YouTube,
Okaloosa FL Saves theme was “How much is
that Pizza?”
Piggy Bank Beauty Contest or
Piggy Bank Pageant
•Could partner with 4-H or local schools to do this
annually (Alabama example:
http://www.aces.edu/counties/Calhoun/PiggyBankPageant.php )
•Some campaigns have public vote on winners
•Could display all entries or winners during national
America Saves Week (usually last week of February)
•May have a few winners from each district or county
on display at the capitol in Frankfort during America
Saves Week (depends on available space)
Partner ideas with Financial Institutions
Work with local banks and credit unions to:
•Offer Savings Bonds for doorprizes at your workshops or for
a drawing from new enrolled savers
•Pay for incentive items to use at your workshops/activities or
to offer to new enrolling savers
•Include Kentucky Saves info in an envelope stuffer in
monthly mailed statement
•Hand out Kentucky Saves enrollment forms at their facility,
maybe offer a free lunch to teller who signs up most savers
More Ideas for Agents
•Grayson Co. agent will be using Piggy Banks with 2nd graders from
Oct.- Feb. and encouraging them to save. Hopes new LEAP books can
be found with money management themes
•Green County- local banks give students with accounts $ for A’s
achieved on report cards
•Use High School events like Reality Store to enroll students on the
spot.
•May want to incorporate Kentucky Saves into educational efforts
with Small Steps to Health & Wealth (FCS featured program for 2010-11)
http://njaes.rutgers.edu/sshw/challenge-messages.asp Had 6 weeks of
daily motivational messages via email
•Remember CES Moneywi$e website, mymoney.gov, and check
eXtension for financial resources such as Managing in Tough Times
CoP
More Ideas for Agents
Ideas for Incentive items:
•Plastic Piggy banks in UK blue
•Basketball banks (ASW leads into March Madness time)
•Solar powered pocket calculators
(Can we coordinate for statewide bulk order? Maybe order by District)
CFA has been offering small annual grants to promote ASW.
Applications are usually due in Dec. or Jan. depending on what is
received by national sponsors such as Capitol One, JP Morgan, Chase
and Bank of America Foundation, etc. (Sponsors change from year to
year.)
Grant recipients must report on how funds were used.
More Ideas for Agents
•Have interactive displays, such as using a Prize Wheel (most district’s
have a spinning wheel through HEEL resources)
•TN idea: have a clear piggy bank, have audience guess amount of
money inside. Turn over and see amount is what you’d save if you
didn’t eat out for a week, or month, etc. Ideas for this can come from
Kentucky Saves posters (got from Dr. Badenhop a few years ago).
•DFI may be of help to contact Federal Reserve for source for
shredded money.
•FL got in-kind partner donation of free billboards.
•America Saves has a blog and is on Twitter &
Facebook, promote this to public and savers
Consumer Federation of America (CFA) contacts –
Nancy Register, Christine Lamitina, Sara Cooper
• NIFA Financial Security resource websitewww.nifa.usda.gov/nea/economics/fsll/edu_saves.
html
Has Logic Model for America Saves Week, can be
helpful for your Plan of Work info, now posted on
HES internal site under Programmatic Resources
Kentucky Saves Logos under Media/Marketing
Materials on HES Internal site
Other files under Programmatic Resources
More Training Coming this Fall
One day Kentucky Saves Inservice will be offered on 2 Tuesdays:
-Oct. 5 in Lexington at Fayette Co. Extension Office
-Oct. 12 in Princeton at UK Research and Education Center
Can sign up through CATPAWS after mid- June, we’ll send out a
reminder email on this after it’s posted
Goals of inservice:
-to get ideas on curriculum resources from Jennifer Hunter:
Extension Asst. Professor in Family Financial Management
-Meet or learn about statewide ASW partners such as: Kelly May,
from Ky. Dept. of Financial Institutions; a FCCLA representative
-More info on enrolling savers with Kentucky Saves