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Optimize and Innovate with
Business Process Management
Peter Murchison
Vice President
WebSphere Software, Asia Pacific
BPM—holistic approach to innovation and optimization
Globally aligning your strategy with business and IT execution
Business View
Process View
IT View
BPM and SOA – Better Together
“…SOA and BPM initiatives…are more
successful and the benefits are compounded
when they are united”
“Organizations that align their BPM and SOA
initiatives in 2007 will double their likelihood of
becoming an industry leader by 2011”
Source: BPM and SOA, Better Together, Paolo Malinverno, Janelle B. Hill, Gartner, Feb 2007.
BPM Projects are Disguised in Various Ways
Marketing, sales,
and services
Financial
Management
(Contact Center
Optimization)
(SOX Compliance)
Supply Chain
(Inventory Management)
Product Lifecycle
Management
(Category Line
Extension)
Human Capital
Management
(Employee Self-Service)
Business Process Management is a Discipline…
BPM solves common business challenges . . .
Processes aren’t
documented
Bottlenecks prevent
efficiency
Limited visibility
into performance
Process change
is cumbersome
Complex integration across
multiple processes
KPIs not
defined
BPM Includes
Integration
Modeling
Monitoring
Models
Workflow
Policies
Software
Forms
Rules Engine
Process Knowledge
Metrics
Expertise and Assets
Business Logic
Methodology
BPM governs organizational and operational activities
These challenges inhibit LOB and IT from quickly driving innovation,
managing risk and enabling change
Business people
know which business
processes and events
are relevant, but
aren’t equipped to
implement SOA
IT people often
don't know which
business events
and transactions
impact business
processes
BPM bridges the gap between business and IT
IBM is Best Positioned to Deliver BPM
BPM from IBM Empowers You To Embrace Change and
Continuously Optimize Your Business
Model and
Simulate
Rapidly Deploy
and Change
Continuously Optimize
Sales
Operations
Partners
End-to-End Processes
Monitor, Predict and Act
Finance
End-to-end business process integration improves
productivity LG Chemical
Challenge
 Difficulties integrating all of the
company's systems with its
established business processes
slowed down productivity and
operational cycles
Solution
 Model end-to-end processes
 Service enable legacy systems
 Deploy on an SOA
Business Benefits
 Increased productivity from
standardized business
processes
 Improved business insight into
end-to-end processes
 Multi-lingual and time zone
facilitation to support global
operations
Introducing IBM's BPM Suite
IBM BPM Suite
Embrace change with
dynamic processes that
support an Agile
Business
Comprehensive Set of RoleBased Capabilities for
Continuous Process
Optimization
Model, analyze and simulate business processes
A better way to understand how your business operates
Model for innovation
 Advanced Simulation Capabilities
 New Interoperability – FileNet P8, MS-Word
 Traceability to easily maintain model
consistency
Predict results before
deployment
IBM is positioned in the leaders
quadrant: Gartner, Inc., “Magic
Quadrant for Business Process
Analysis Tools, 2H07-1H08”
WebSphere Business Modeler 6.1
WebSphere Business Modeler
Business Level Modeling And Simulation
Designed for business users
• Import models directly from Visio
• Hundreds of process templates
available (IFW, IAA)
• Optimize all aspects of your business
– set KPI’s and metrics
• Collaborate with subject matter
experts through the Publishing Server
Model, simulate, and analyze
• Enhanced analysis and simulation
capabilities. Fully understand
impacts before deploying.
Clean hand-off to I/T
• Rapid and accurate deployment of
your solutions
• Business modeling is the starting
point for IT deployment (WID)
Combine the power of BPM and SOA in one engine
Advanced capabilities in a simple to deploy package
WebSphere Integration Developer
•
Simple, flexible, and powerful
execution of standards-based
business processes
•
Combine process flows, human tasks,
business state machines, and ESB
capabilities in one SOA engine
WebSphere Process Server
•
•
•
Inherently uses SOA principles to build
optimized processes
Easy-to-use tool for assembling
business processes
User-friendly authoring environment
based on Eclipse
• Improved consumability and usability
• Enhanced human-centric BPM
capabilities
• Extended reach of process solutions
• Now available on i5/OS
Assemble, Don’t Code!
Simple deployment of processes without coding
With SOA, leverage existing assets!
Legacy
Systems
Human
Tasks
Java
App
Packaged
Apps
State
Machines
WebSphere Integration Developer
Accelerated Solution Assembly
• The complete toolbox for building
composite applications
– An Assembly Editor for wiring
solutions together
– All the tools you need for building
solution components (Editors for
BPEL, Business Rules….)
– One, easy to learn user interface
based on Eclipse
• Architected for reuse and flexibility
– Simplified component interfaces
– Plug-and-play solution
components
One Tool, One set of skills, Many uses
Integrating services across the enterprise: Processes, Mediations, Adapters, Components
WebSphere Process Server
Component Architecture
..also on
z/OS*
Service
Components
Supporting
Services
SOA Core
Business
Processes
Mediation Flows
(ESB)
Human
Tasks
Business
State
Machines
Business
Rules
Business
Interface
RelationObject
Mediation
Flows
Maps
ships
Maps
Service Component
Architecture
Business
Objects
Dynamic
Service
Selection
Common Event
Infrastructure
WebSphere Application Server ND (J2EE Runtime)
*1Q 2007
WebSphere Process Server
The Engine Room of Business Process Management
• Robust execution of business processes
– Reliable, scalable, secure, open standards
– Single integrated runtime for all SOA based process automation
• Supports all aspects of process integration
– Process flows
– Business rules
– Human steps
– Services
– State machines
• Rapid process change ensuring business agility
– Reuse existing services that you already have and create new
services for future use.
– Build process flows without knowing where the information is
coming from (late binding of services)
– Business rules control the execution sequence of the process
and can change dynamically
Process Integrity Takes SOA to the Next Level
Enabling Integrity of Transactions, Interactions and Information
Process Integrity is the ability to conduct reliable business activity in a
secure, scalable SOA environment with seamless synchronization between:
Services n Human Tasks n Information n Domains n Users
Transactions Must
Execute Consistently
with Ability to Recover
as Required
Users Must Be Provided
with Up-to-date, Secure
Access to Information and
Content
Information Must be Reliable,
Complete and Manageable
WebSphere Business Services Fabric “Changes the Behavior of a
Process Without Changing the Process”
 Dynamic selection of reusable business services
 Business service policies change outcome of business processes
Business Process
Traditional
BPM
Business
Analyst
Services:
A
A
A
B
B
C
C
End Points:
a1
a2
a3
b1
b2
c1
c2
Abstracted Process
IT
Architect
BPM with
WebSphere
Business
Services Fabric
Services:
B
A
C
Policies
Composition
Business Service
Meta-Data
Studio
& Policy Repository
Business Services Dynamic Assembler
End Points:
a1
a2
a3
b1 b2 c1 c2 ……. N
Increased time-to-value with integration with WebSphere Business Modeler and
WebSphere Business Monitor
Enhanced support for easier search & discovery of industry assets
Expand industry content packs and increase framework pre-integration
Business Services Are The “Building Blocks” Templates that
Align Business Intent With IT Execution
Business Service definition:
A “Business Service” is an encapsulated business function whose execution
can be adapted at runtime based on business policies and user context.
 Designed at the business level to represent discrete,
encapsulated business functions
 Provides dynamic, adaptable process behavior based on
defined business policies and user contexts
 Derived from assembling disparate IT resource functions
 Built using Web service and industry standards
 Provisioned through multiple communication channels
 Can be readily combined into loosely coupled Composite
Business Applications
Speed time to market for composite business applications
Extending BPM with pre-built industry accelerators
Composite Business Applications
Industry Content Packs
Contains pre-built SOA
accelerators
Employee
Customer
Partner
Based on industry &
technical standards
Speeds time to market
Telecom Operations  Banking Payments 
Healthcare Payor  Insurance Property & Casualty
IBM is positioned in the leaders quadrant: Gartner, Inc.,
“Magic Quadrant for Application Infrastructure for New
Service-Oriented Business Application Projects, 2Q07,
and Gartner, Inc., “Magic Quadrant for Application
Infrastructure for Composite- Application Projects, 2Q07”
Extensible and
configurable
Increases reuse of
services
WebSphere Business
Services Fabric 6.1
Information for better business decisions at your fingertips
Empowering business people with actionable insight in dashboards
•
•
•
•
•
Actionable; Role-Based; Contextual
Visibility into Performance
Take proactive and corrective actions
directly from the dashboard
Analyze activity with decision making
assistance
Dynamically create new views with
Web 2.0 functionality
Automated alerts provide warning to
preempt bigger problems
WebSphere Business Monitor
WebSphere Business Monitor
Achieve Real-time Visibility into Processes
Scorecards
Key Performance Indicators
for business units
Collaboration
Work with teams to
resolve situations
Business Alerts
Notification of situations
that require response
Reports & Analyses
Understanding trends by combining
real-time performance and historical
information
External Information
Information affecting
performance
Selecting the right performance metrics
How am I doing?
Traditional
Key Performance Indicators
Examples:




Current WIP volume
Raw materials on hand
COGS as a percentage of revenue
Total annual inventory turn rate
Benchmarking
expertise across 17
industries
Business
of IT Dashboard
Customizable unified view to evaluate
performance of what is important to you
Business Event
Processing
Provides the ability to sense when
electronic signals (events)
indicate that an actionable
business situation has occurred
and coordinate the right response
(action) at the right time.
Business Event Processing (BEP) enables business
situations to be detected, empowering response to change
WebSphere Business Events provides two key benefits:
1. Earlier and more intelligent insight for timely and effective business decisions
2. SOA-based loose coupling of applications to improve time-to-deployment,
flexibility and maintenance
Event Processing
Systems
BAM
Applications
Other
Events
Actions
Event
Consumer
Business
Consume, react to events
Generate and publish events
Perform operations
on events
Events
• Alerts
• Trigger Workflow
• Automated actions
Early insight into business situations - WebSphere Business Events
Enable new business insight, leveraging a common event processing stack
Provide faster time-to-value by evolving to Industry-Specific BEP Solutions
Broad Applicability to Industries and Applications
Sense and Respond capability is required by all industries
Customer Service
Identify Theft
Marketing/Sales
Interactions
Industries
•Financial Services
•Industrial
•Public Sector
•Distribution
•Telecommunications
•Technology
Fraud
Financial Trading
•And More!
Case
Management
Exception Alerts
Regulatory
Compliance
Supply Chain
Optimization
Introducing IBM's BPM Suite
IBM BPM Suite
Embrace change with
dynamic processes that
support an Agile
Business
Comprehensive Set of RoleBased Capabilities for
Continuous Process
Optimization
IBM's BPM Suite Enables Flexible and Dynamic Processes
That Adapt Rapidly to Changing Needs
Points of Agility:
Service
Selection
Business Process
Modeling and Design
Human Interaction and
Collaboration
Policies
Events
IBM BPM Suite
Rules
Active
Content
Analytics
Business Activity
Monitoring and Analysis
Process
Execution
IBM's BPM Suite Provides Comprehensive, Role-Based
Capabilities That Deliver Value Across the Organization
Aligning Business and IT for
Continuous Process Optimization
Business
IT
Business
User
IBM BPM Suite
IT Leader
Business
Leader
Process
Owner
IT Developer
Business
Analyst
IT Architect
IBM BPM Suite and Starter Sets
Value: Making it easier to get started
IBM BPM Suite
Foundational
Offerings:
IBM WebSphere
Dynamic Process
Edition
Extended
Value Offerings:
IBM FileNet Active Content
Edition
Business Event Processing
Asset repository for BPM
Collaboration Tools
Advanced Analytics
Process Accelerators and Adaptors
BPM Methodology  BPM Professional Services  BPM Mentoring
Why IBM?
Trusted, experienced guidance based on 5700 customers*
Basic to advanced to
grow as you needs
evolve
Simplicity &
robustness for
consumability and
confidence
Investment
protection through
open
standards
Pioneering
metrics for SOA
and agility
End-to-end
processes based
on industry best
practices
Only vendor
across people,
process, and information
*# of Customers using our SOA offerings
More Information:
www.ibm.com/software/info/bpmsoa