Transcript The Data Management Profession: - DAMA-MN

The Changing Nature
of Discourse
Among
Data Professionals
John Schley
President,
DAMA International
Quick Quiz
• What do these three cities have in
common?
– Chicago
– Seattle
– Los Angeles
Why do you attend
DAMA-MN meetings?
Learn new things
Meet colleagues
Compare DA environments
Share ideas
Get cool vendor toys
Basic Reason for Groups
• The basic human experience is
belonging and dependence. Affiliation
is a prerequisite for most human
action.*
* “Social Organizations: Interaction Inside, Outside and Between
Organizations”, Goeran Ahrne
Maslow’s Hierarchy of
Needs*
Self Actualization (reaching
one’s fullest potential…)
Status (respect,
recognition…)
Love & Belonging (clubs,
work groups, family…)
Safety (employment,
financial…)
Physiological
(food, shelter…)
* “A Theory of Human Motivation”, Abraham Maslow's, 1943.
Discourse Among Data
Professionals: Current State
• Current Data Professional Profile
• Primary focus on education and
training
• Secondary emphasis on peer-to-peer
communication
• Delineate and certify knowledge
DAMA Symposium
2006 Survey Results*
• Over 45 years
old
• 20 years of
work experience
• 12 years of data
management
experience
* “The Elusive Species of the Information Age: The Data Management
Professional”, by Andres Perez.
Networking Responsible for
75% of Training*
* “The Elusive Species of the Information Age: The Data Management
Professional”, by Andres Perez.
Primary Focus on Education:
Conferences Abound
Wilshire Metadata
Conference
DAMA
Symposia
TDWI World
Conferences
ZIFA
Seminars
Chapter DAMA
Days
Data Governance
Conferences
Information
Quality
Conferences
IRM/UK
Conferences
Information Management
Resource Association
Conferences
Others
Primary Focus on Education:
Talk About Training!
Pre- and PostConference Workshops
College and
University Courses
Vendor
Courses
Master Classes in
Data Management
Webinars
Marco Master
Series
Internal Corporate
Training
Modeling Tool
Classes
Others
Secondary Emphasis:
Peer-to-Peer Sharing
• Discussion Groups
– DM Discuss
• 1,000 members, ~10 messages/day
– Information Advisors
• Forums on Data Management topics
– …
• Publications
– DM Review, TDAN, RWDS…
• Networking at Professional Events
Secondary Emphasis:
Delineating DM Knowledge
• Guidelines to Implementing Data Resource
Management
• Data Management Curriculum Framework
• Data Management Body of Knowledge
(DMBOK)
• Books for students and practitioners
Data Management
Certifications
• ICCP Designations
– Certified Data Management Professional
(CDMP)
• Core exam on IT skills
• Data Management Exam
• One elective Exam
– Certified Business Information Professional
(CBIP)
• Similar to CDMP with BI/DW focus
• Certified Insurance Data Manager (CIDM)
– from Insurance Data Management Institute
Current State Conclusion:
Listening to the Experts
• Relatively small group of trainers,
presenters
• Overlap among conference presenters
• Subject matter changes slowly
• “Our profession has relied more on gurus
than evidence”*
* “Data Modeling: News from the Ivory Tower”, by Graeme Simsion,
The Data Administration Newsletter. January, 2007.
Discourse Among Data
Professionals: Future State
• Near-term
– Generally similar to today
– Groups realign along interest zones
– Association space diversifies
– Increased focus on peer-to-peer
communication
– Global growth
– DM Profession matures
Similarities
• Basic purpose of DM groups remain
unchanged
– Affiliation
– Security
– Status
• Conferences, training, education
remain vital for cohesion
DM Groups Realign
• Geographic proximity gives way to affinity
groups based on:
– Subject matter
– Functional tasks
– Corporate boundaries
• Made possible by technological
advancements
– Voice-over-internet, video, web conferencing
DM Associations Abound
• ABMP
• AITP
•
•
•
•
•
•
•
•
DAMA
IAIDQ
IIBA
IDMA
MPO
PMI
TDWI
Others…
Assoc. for Business Mgmt Professionals
Assoc. of Information Technology
Professionals
Data Mgmt Assoc.
Int’l Assoc. of Information & Data Quality
Int’l Institute of Business Analysts
Insurance Data Mgmt Assoc.
Metadata Professional Organization
Project Management Institute
The Data Warehouse Institute
Peer-to-Peer Takes Over
• Cheaper and faster communication
• Social Networking meets DM
• IM becomes medium of choice
• DM BLOGs gain prominence, respect
DM Grows Globally
• Estimate: 400,000 DM Professionals
worldwide today
• DM follows mega trends:
– Outsourcing
– Globalization
• DAMA:
– New chapters in India, South Africa,
Europe
– US staying even; no growth
DM Profession Matures
• DAMA Foundation—first organization
that exists to research DM
• DMBOK will be touchstone of
understanding, best practices
• GADMP:
– Generally-Accepted Practices of DM
– Compare to GAAP
• Certification morphs into entrance
exam, akin to “boards”, “BAR”
Discourse Among Data
Professionals: Future State
• Long-term
– Networking blooms into Collaboration
– Association model breaks down
– No clear authority figure
– Group intelligence replaces subject
matter experts
Collaboration Replaces
Networking1
• Individuals work together outside bounds of
corporation
– Open Source Code
– Wikipedia
• People need to trust each other to achieve a high
degree of collaboration
• Corporations open up to collaborative solutions
– NetFlix Prize2
– Proctor and Gamble’s Innocentive3
1 “The World Is Flat” by Thomas Friedman, p. 112-117.
2 www.netflixprize.com
3 www.innocentive.com
Collaborative Work Model
1. Corporation
establishes problem
2. Outside Individuals
design (and maybe
build) solutions
3. Corporation evaluates
solutions, maybe
accepts one
The Power of the Network*
• Social networks evolve into incubators for
creative solutions
• Old Model: “One to Many”
– One solves problems for others
– Focused on Product
• New Model: “Many to Many”
– Everyone involved in identifying problems,
developing solutions
– Focuses on Process
– Spreads ownership, responsibility
* “The World Is Flat” by Thomas Friedman, p. 112-117.
Association Model
in Decline*
• “Urge to affiliate” declining for over two decades
• Younger generations do not find meaning and
significance in associations
• Mobile work force leads to transitory relationships
• “Free-agent” mentality replaces loyalty
• More appetite for information, less on fellowship
• Conclusion: “We’re witnessing the dismantling
and delocalization of communities.”
* “Is the Association Model Broken?”, Journal of Association
Leadership, Summer, 2005.
Association Membership
by Age*
1946-1964
1926-1945
1965-1975
* “Generations and the Future of Association Participation: Report
to The William E. Smith Institute for Association Research”, Arthur
C. Brooks, PhD, January, 2006.
Nature of Associations
Change*
• Internet makes it easier to find/attract
prospective members
• For-profit entities have moved into
networking space
• Look and feel of non-profit association,
but with competitive advantages and
faster acting
* “Strategic Review on Association Development: International
Trends, Issues and Options” by Terrance A. Barkan. July, 2005.
Crowd Sourcing Arrives
“A business model that depends on work being
done outside the traditional company…The term
was coined by Wired magazine writer Jeff Howe
and editor Mark Robinson in June 2006.”*
Example**:
• Des Moines Register to “tap the reservoir of knowledge and
expertise that exists among its readers”
• Cityview (alternative weekly): “Crowd sourcing used to
be known as news reporting, but if you get carried away
with news reporting you have to hire and pay staff.”
*
**
Wikipedia, March 6, 2007
“Daily Seeks Sourcerers as Apprentices” by Herb Strentz,
Cityview, December 7, 2006.
Will the Real DM Expert
Please Stand Up?
• So Who is the Expert?
– The loudest?
– The most distinguished?
– The one who posts the most?
– The one with the most extreme
viewpoint?
– The one who is quoted the most?
– The group with the most members?
– The author of the most books?
Group Intelligence*
• Decision Markets
– All participants have mix of information
and error
– Participants speculate on decisions,
outcomes
– Better predictor than polls or expert
forecasts
– Collective wisdom of group exceeds that
of nearly all individuals
* “The Wisdom of Crowds”, James Surowiecki, pp. 17-22
Results of Bean Counting
Jar # Best
Guesses
1
2
3
Group
Average
Correct
Number
Keys for Group Intelligence*
• Diversity of opinion
– Each person should have some information
• Independence
– People determine their own opinions
• Decentralization
– People specialize
• Aggregation
– Mechanism for synthesizing collective decision
* “The Wisdom of Crowds”, James Surowiecki, p 10.
Deliberative DM*
• Debate not limited to experts
• Assumes participants can follow
sophisticated arguments
• Allows time for participants to hear
all sides and discuss
• Polls taken at beginning and end of
deliberation
• Solution emerges from group over
time
* “The Wisdom of Crowds”, James Surowiecki, pp. 259-262.
Collaboration in DM
• Steve Hoberman’s Design Challenges
• Karen Lopez’s “Contentious Issues in Data
Management”
• Who follows these?
• Who contributes?
• Could these “go corporate”?
Deliberative DM Workshop
Feedback: How can DAMA
better support collaboration?
Maslow’s Hierarchy of
Needs*
Self Actualization (reaching
one’s fullest potential…)
Status (respect,
recognition…)
Love & Belonging (clubs,
work groups, family…)
Safety (employment,
financial…)
Physiological
(food, shelter…)
* “A Theory of Human Motivation”, Abraham Maslow's, 1943.
Conclusions
• Discourse is/will continue to be vital
• Forms of discourse have changed; will continue
to change
• Expertise will become democratized, if people
stay involved
• “Era of the Guru” coming to a close
• DM Organizations must adapt to survive
Questions and Discussion
John Schley
[email protected]
515.235.9777
Principal Financial Group
711 High Street
Des Moines, Iowa 50391
Latitude: 41°35′27″N
Longitude: 93°37′15″W