Transcript Document
Visual Thinking:
Start Inspiring your Students by Using Visuals
Lynn Strand
March 30, 2011
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Visual Thinking:
Start Inspiring your Students by Using Visuals
Lynn Strand
Lynn Strand
Behavioral Marketing Specialist &
President, Positive Impact Partner
[email protected]
A little fun, instead of bullets
what visual thinking is
show examples from multiple disciplines
share ideas as to how you can put it to
work in your courses
resources to help get you started on the
visual thinking highway
Words
9
Definitions
Visual thinking and learning
utilize graphical ways of
working with ideas and
presenting information.
Research in both educational
theory and cognitive
psychology tells us that visual
learning is among the very best
methods for teaching students
of all ages how to think and
how to learn.
10
Visual learning helps students
Make abstract ideas visible and concrete
Connect prior knowledge and new
concepts
Provide structure for thinking, writing,
discussing, analyzing, planning and
reporting
Focus thoughts and ideas, leading to
understanding and interpretation
11
Mind Map
12
http://youtu.be/wMkRH94KrfA
13
http://www.mindmapart.com/visualthinking-mind-map-paul-foreman/
14
Images
15
17
Visual
What’simpression?
your impression?
Visual
What teases
impression?
you?
Bad
Better
Integration
25
Example: Elements of a good
marketing piece
Clear offer
Generate a laugh/interest
Primary benefit is headline;
Proof points are subheads
Example: Elements of a good
marketing campaign
37
38
39
Marketing Programs & Calendar
Star Suite &
eChange Man
Email &
Newsletter
Serena StarTool
IOO, DS & WCM
Emails
Direct Mail
Email Campaigns
Name Change DM
Conference Emails & Brochure
WCM Web Seminar
DS Web Seminar
Quarterly Email
Newsletter
Quarterly Email
Newsletter
TBD Web Seminars
Quarterly Email
Newsletter
Quarterly Email
Newsletter
Banner Ads & Newsletter
Sponsorships
SERENA Ad
FEB
New SERENA Ad
MAY
Distributor
Conference
AUG
Global User
Conference
NOV
Linux World
FEB
Regional Seminars
IBM Developer Conference
SHARE
BEA World
Software Development
Gartner Spring
IT Expo
Microsoft
Developer
Conference
SHARE
Gartner AD Summit
Gartner - Europe
Gartner Fall IT Expo
GBET
IBM OS/390 Show
CMG
Mercury Interactive
Kodak Work Flow
41
42
43
Simple tricks…in review
44
Great resources
Infographics
http://www.good.is/infographics
Mind Map Inspiration
http://www.mindmapinspiration.com/
Back of the Napkin video overview
http://youtu.be/ri8E8cNf2Bw
Jing tool http://www.techsmith.com/jing/
And my fav. Pat’s tools at
http://my.msjc.edu/web/ol/ol/tools.html
45
Q&A
Lynn Strand
Behavioral Marketing Specialist &
President, Positive Impact Partner
[email protected]
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Visual Thinking:
Start Inspiring your Students by Using Visuals
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