Transcript Document

Visual Thinking:
Start Inspiring your Students by Using Visuals
Lynn Strand
March 30, 2011
For audio call Toll Free 1-888-886-3951
and use PIN/code 614961
Housekeeping
• Maximize your CCC Confer window.
• Phone audio will be in presenter-only mode.
• Ask questions and make comments using the chat window.
Adjusting Audio
1) If you’re listening on your computer, adjust your volume using
the speaker slider.
2) If you’re listening over the phone, click on phone headset.
Do not listen on both computer and phone.
Saving Files & Open/close Captions
1. Save chat window with floppy disc icon
2. Open/close captioning window with CC icon
Emoticons and Polling
1) Raise hand and Emoticons
2) Polling options
Visual Thinking:
Start Inspiring your Students by Using Visuals
Lynn Strand
Lynn Strand
Behavioral Marketing Specialist &
President, Positive Impact Partner
[email protected]
A little fun, instead of bullets
 what visual thinking is
 show examples from multiple disciplines
 share ideas as to how you can put it to
work in your courses
 resources to help get you started on the
visual thinking highway
Words
9
Definitions
Visual thinking and learning
utilize graphical ways of
working with ideas and
presenting information.
Research in both educational
theory and cognitive
psychology tells us that visual
learning is among the very best
methods for teaching students
of all ages how to think and
how to learn.
10
Visual learning helps students
 Make abstract ideas visible and concrete
 Connect prior knowledge and new
concepts
 Provide structure for thinking, writing,
discussing, analyzing, planning and
reporting
 Focus thoughts and ideas, leading to
understanding and interpretation
11
Mind Map
12
http://youtu.be/wMkRH94KrfA
13
 http://www.mindmapart.com/visualthinking-mind-map-paul-foreman/
14
Images
15
17
Visual
What’simpression?
your impression?
Visual
What teases
impression?
you?
Bad
Better
Integration
25
Example: Elements of a good
marketing piece
Clear offer
Generate a laugh/interest
Primary benefit is headline;
Proof points are subheads
Example: Elements of a good
marketing campaign
37
38
39
Marketing Programs & Calendar
Star Suite &
eChange Man
Email &
Newsletter
Serena StarTool
IOO, DS & WCM
Emails
Direct Mail
Email Campaigns
Name Change DM
Conference Emails & Brochure
WCM Web Seminar
DS Web Seminar
Quarterly Email
Newsletter
Quarterly Email
Newsletter
TBD Web Seminars
Quarterly Email
Newsletter
Quarterly Email
Newsletter
Banner Ads & Newsletter
Sponsorships
SERENA Ad
FEB
New SERENA Ad
MAY
Distributor
Conference
AUG
Global User
Conference
NOV
Linux World
FEB
Regional Seminars
IBM Developer Conference
SHARE
BEA World
Software Development
Gartner Spring
IT Expo
Microsoft
Developer
Conference
SHARE
Gartner AD Summit
Gartner - Europe
Gartner Fall IT Expo
GBET
IBM OS/390 Show
CMG
Mercury Interactive
Kodak Work Flow
41
42
43
Simple tricks…in review
44
Great resources
 Infographics
http://www.good.is/infographics
 Mind Map Inspiration
http://www.mindmapinspiration.com/
 Back of the Napkin video overview
http://youtu.be/ri8E8cNf2Bw
 Jing tool http://www.techsmith.com/jing/
 And my fav. Pat’s tools at
http://my.msjc.edu/web/ol/ol/tools.html
45
Q&A
Lynn Strand
Behavioral Marketing Specialist &
President, Positive Impact Partner
[email protected]
Evaluation Survey Link
Help us improve our seminars by filing
out a short online evaluation survey at:
http://www.surveymonkey.com/s/VizStart
Visual Thinking:
Start Inspiring your Students by Using Visuals
Thanks for attending
For upcoming events and links to recently archived
seminars, check the @ONE Web site at:
http://onefortraining.org/