Transcript Changing Domain Name System

Changing Domain Name System
•Current knowledge
•Introduction of DNS and IP addressing
•The Need For More Domains
•HBJ Case Study
•Icann’s Helping Hand
•An End To The Problem ?
Current Knowledge
There are more than 200 top-level domains on the Internet,
examples of which include the following:
.us - United States
.uk - United Kingdom
There are also generic names, examples of which include
the following:
.edu - educational sites .com - commercial sites
.gov - government sites org - non-profit sites.
.net - network service
• Introduction of DNS and IP addressing
The Need For More Domains
As things stand just now there are 20 million addresses
registered with the .com field
The .com field is the most popular field throughout the
world
Nearly every common word in the English dictionary has
been registered
Remember the DNS system is a way to easily remember
a site instead of trying to remember a list of IP numbers
Once the domain names begin to get difficult to remember,
it reduces the purpose of the DNS System
Because of Lack of good names, domain names have
become a valuable commodity
HBJ Case Study: The Demand for Domain Names
In Scotland’s largest ever domain name acquisition HBJ were
commissioned by the Halifax PLC. Deal worth in excess of $1m
Securing the domain name was critical to the successful
implementation of the entire brand strategy
www.hbj.co.uk
Difficulty encountered tracking down the owners of IF.com
US legal system’s tough approach to cyber-squatting
Multiple web site hits, bombarding the site with packets of data
and utilising PING and TRACEROUTE technologies to identify
the moving target on the Internet
Iccans Helping Hand
ICANN -Internet Corporation for Assigned Names and numbers
In order to free up more domain names ICANN are
releasing the following 7 top level domain names
.aero
.biz
.coop
.info
.museum
.name
.pro
Air-transport industry
Businesses
Non-profit cooperatives
Unrestricted use
Museums
For registration by individuals
Accountants, lawyers, and physicians
An End to the Problem ?
7 New domains
Only 5 are commercially restricted
A lot of companies are using up these domains by
forwarding them to their existing websites
Why ?
In a bid to protect their brand name
The Domain Game, still needs more solutions.