Transcript High IQ - Huntsman Corporation

High IQ® – clearly different!
High
IQ®
– Intelligent Effects
• A program designed to add value both for the
consumer and the entire textile processing chain.
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• High IQ® is the first comprehensive global branding
program for textile colors and effects.
High IQ® is something new, clearly different
and stands for INNOVATION and QUALITY!
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High
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– Intelligent Effects
Benefits for customers
• Assurance of reliable quality
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• Innovative, high-performance effects
• Value for money
Customer
High
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– Intelligent Effects
Benefits for brands and retailers
• Assurance of reliable quality
• Added value to the garment with innovative effects
• An attractive hangtag giving a clear message to the
consumer
• Deliver and support innovation with more new effects
Brands &
Retailers
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– Intelligent Effects
Benefits for mills
• New opportunities for differentiation
• New effects and performance standards to keep
them ahead of the game
• Clearly defined specifications
• Technical support provided by Huntsman’s extensive
global network
Mills
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High
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– Cool Comfort
Benefits for customers
• Keeps you cool and dry
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• Soft and comfortable
• Long lasting performance—wash after wash
Technology base:
Durable hydrophilic polymers
No sweat, keep cool!
High
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– Active
Comfort™
Benefits for customers
• Keeps you dry
• Stay clean
• Feel cool
Technology base:
Durable hydrophilic polymers & fluoropolymers
Keep dry, feel cool!
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High
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– Freshness on Demand
Benefits for customers
• Freshness you can wear – everywhere
• Enhanced Comfort
• Long lasting performance
Technology base:
Advanced Cyclodextrine technology (sugar derivates)
Choose your scent
to match your mood
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High
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– Active Freshness
Benefits for customers
• Antimicrobial
• Confident Comfort
• Lasting Performance
Technology base:
Silver antimicrobial technology
Keeping cool in action
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High
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– Lasting Color
Benefits for customers
• Colors stay bright
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• Dark shades stay dark
• Clothes look new wash after wash
Technology base: Advanced Cellulose reactive
dyes and dyeing auxiliaries
Colors that stay
and don‘t wash away
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– Sun protection
Benefits for customers
• Built in sun protection
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• Soft fabric, high comfort
• Long lasting performance—wash after wash
Technology base:
UV absorbers and whiteners
Skin care you can wear!
High
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– Sun protection for Kids
Benefits for customers
• Sensitive Skin Protection
• Comfort wear for kids
• Powerfull protection that lasts
• UPF 50+ tested in accordance to the AS/NZS standard 4399
Technology base:
UV absorbers and whiteners
Active outdoor protection
for kids
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High
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– Easy Care Plus
Benefits for customers
• No need to iron after washing and drying
• No more unsightly creases during wear
• A soft silky touch for enhanced comfort
• Long lasting performance—wash after wash
Technology base:
Innovative Moist crosslinking (MXL) technology
Wash and wear
second to none
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High
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– Clean and Dry Comfort
Benefits for customers
• Soil and water protection
• Built to last - High durability to home laundries
• Dry and soft comfort
Technology base: New hydrophobic finish
based on non-fluorine technology
Rain or shine
clothes stay fine!
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High
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– Intelligent Effects
Look forward to sharing more details on our
current 9 High IQ® programs
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www.high-iq.com