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www.zsem.hr
About Zagreb School of
Economics and Management
 Private accredited college
 Inauguration on 1st of July 2002
 Using experience and examples from the world’s finest
schools, and taking into consideration the economic and
other specificities of our own environment, we wish to
assist the advancement both of individuals and of
Croatian society as a whole.
Goal and Mission
 Our goal is to differentiate our programs with quality,
international standards and care for each participant and
student, knowing that success of our students is the only
indicator for our success
 The mission of the School is to enrich its students with
the knowledge and the skills necessary to navigate and
succeed in tomorrow’s competitive and global economy.
The School promotes high ethic and moral values in
business, an acceptance of responsibility towards
humanity, the community and nature, while also
nurturing tolerance, an understanding of differences and
a culture of dialogue.
Faculty Members
 Dean: Djuro Njavro, Ph.D.
 President of the Management Board: Ph.D. Joseph
Bombelles (Professor emeritus, John Carroll University,
Cleveland, USA)
 Assistant Deans: Ljerka Mintas Hodak, Ph.D.
Zlatko Mateša, M.Sc.
 The professors, instructors and teaching assistants at
ZSEM have been recruited from the best and most
respected scientists, educators and professionals in
Croatia and abroad (USA, Spain, Japan, China,
Germany, Sweden)
International Standards
 In the development of its programs ZSEM follows the accreditation
criteria proscribed by AACSB, as well as EQUIS.
 AACSB
• The Association to Advance Collegiate Schools of Business
(AACSB) – It is an international non-profit association that
brings together educational institutions, companies and other
organizations whose task is to promote and improve higher
education in the field of business administration and
management.
• ZSEM is the first institution of higher education in Croatia that
has become a member of the AASCSB
• AASCSB accreditation likewise represents the highest standard of
excellence that business schools throughout the world can attain
• The best known members of the AACSB , which are also its
founders,
include the following institutions: Columbia University, Harvard
University, the University of California at Berkeley and Yale
University.
RANKINGS
In 2008. ZSEM was choosen for the BEST
BUSINESS SCHOOL in Croatia by EDUNIVERSAL
(www.eduniversal.com), and confirmed ZSEM
quality and standards.
EDUNIVERSAL is Internet tool, independent, that
was developed by French consultant group SMBG
International Student Exchange
 ZSEM is actively working to develop its international partnerships in order
to increase the mobility of its students both during and after their studies
• The list of some institutions that ZSEM has signed agreement on
academic coorporation:
John Carroll University, Cleveland, Ohio, USA
University Bocconi, Milan, Italy
Faculty of Economics and Social Sciences of the Ruprecht-Karls-University of Heidelberg, Germany
Kharkov Institute of Business and Management, Ukraine
Plekhanov Russian Academy of Economics, Russia
Mälardalen University, Sweeden
Malaga University, Spain
Florida International University, Miami, USA
Cleveland State University, Cleveland, USA
The William Davidson Institute at the University of Michigan, USA
Universidad Panamericana, Mexico
International University in Moscow, Russia
Escuela de Ingenieros, Universidad de Navarra, San Sebastián, Spain
Universidad de Alcalá, Spain
Ritsumeikan Asia Pacific University, Beppu, Japan
Ritsumeikan University, Kyoto, Japan.
ZSEM and the Bologna Declaration
 From its founding, the Zagreb School of Economics and
Management has developed its study programs in
accordance with the Bologne Declaration. Croatia’s
National Board of Education has given the ZSEM a
positive rating and permission to carry out its work within
the following programs:
•
A four-year undergraduate study program in economics
and management (240 ECTS points)
• A one-year specialized professional MBA graduate
program (60 ECTS points).
Study Programs at the ZSEM
 Undergraduate studies at the ZSEM
 Specialized MBA graduate program
 Study-as-you-work
 Executive Education
 The ZSEM summer school
 Internship
Study Programs at the ZSEM
 Undergraduate studies at the ZSEM
 Specialized MBA graduate program
 Study-as-you-work
 Executive Education
 The ZSEM summer school
 Internship
Undergraduate Program in Economics
and Management
• Undergraduate program at ZSEM attend more than 1000
students
• From 2002. till today two generations of students have
graduated at ZSEM
• The School’s undergraduate programme is based on the
experiences of similar American and European business school
• It is designed in collaboration with professors and experts from
John Carroll University in Cleveland, the William Davidson
Institute at the University of Michigan and Bocconi University in
Milan
• The ZSEM applies modern teaching methods in carrying out all its
programmes
• The working languages are Croatian and English
• the School offers its students a wide range of elective subjects,
including foreign languages.
Some electives
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Investment
Public Relations
Bank Management
Project Management
Knowledge Management
Tourism and Hospitality
industries Management
 Introduction to Japanese
Studies
 Introduction to American
Studies
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English language
German language
Italian language
French language
Spanish language
Russian language
Japanese language
Chinese language
ZSEM Students are the
only one, from similar
Business schools, learning
Japanese and Chinese
language
Modern teaching methods
and new technologies
 ZSEM is a leading higher education institution in the
use of new technologies in education, especially the
WebCT platform for distance learning and
videoconferences
 WebCT (e-learning)
 The case study method
 The simulation method
 Literature
 The quality of student-teacher relationships
 Continual quality evaluation
 The mentorship program
Videoconferences
 Lectures from John Carroll University (Cleveland, USA)
directly to ZSEM students
Study Programs at the ZSEM
 Undergraduate studies at the ZSEM
 Specialized MBA graduate program
 Study-as-you-work
 Executive Education
 The ZSEM summer school
 Internship
Specialized MBA Graduate Program
 Study takes one year, in particular, two semesters, with
graduates gaining at the end of their education period a
title of a Master of business administration for the field
they studied for and 60 ETCS
 There are four fields of specialization on graduate MBA
program:
• Marketing
• Management
• Finance and Banking
• Accounting and Audit
• Management Information Systems
Specialized MBA Graduate Program
 Program is developed in cooperation with:
• William Davidson Institute (WDI) at University of
Michigan, USA
• University of Bocconi, Milan, Italy
• Florida International University
• John Carrol University, Cleveland, USA
 60% of all classes are given by proffesors from foreign
universities
 Each course has domestic (Croatian) leader and also
foreign one, too.
Specialized MBA Graduate Program
 We seek to include in our programs students performing
above average, who completed four years of economic
or non-economic undergraduate studies, even those with
a three-year education, who are expected to pass certain
differential exams. We also invite to our program
specialists employed in different academic fields – like
engineers, bankers, pharmaceuticals, entrepreneurs,
specialists from human sciences and human resources,
lawyers, language teachers and other experts.
Specialized MBA Graduate Program
 ZSEM provides its students :
• Recognized qualifications and 60 ETCS scores, with a proper
valorization by companies/institutions in Croatia and abroad
• Programs oriented toward four larger business sectors
shaped according to personal, cultural and professional
development of an individual candidate, with additional
required skills and knowledge about the area of business
management
• Opportunity to apply theory (through controlled environment in
the school) in practice
• Various experiences from foreign and domestic professors
and guest-visitors from our respected companies
• Professional development without any interruption of
somebody’s career
• Opportunity to continue their education on Ph.D. programs.
Specialized MBA Graduate Program
• Business case studies
• Simulations and role-playing exercises
• Established experts from Croatian and international
business sector as guest professors
• Individual and group assignments
• Distance learning platform, WebCT
• Applying global practice and business trends on Croatian
environment
• Working and exchanging experience with professors and
experts from all over the world
Study Programs at the ZSEM
 Undergraduate studies at the ZSEM
 Specialized MBA graduate program
 Study-as-you-work
 Executive Education
 The ZSEM summer school
 Internship
Study-as-you-work
 Study-as-you-work is for employed people, that can’t
attend full time program, but want to gain a degree
certificate because of their personal and career
development
 The program is completely adapted to employed
participants and the most of the classes are done with elearning, using the Internet, on WebCT platform
Study Programs at the ZSEM
 Undergraduate studies at the ZSEM
 Specialized MBA graduate program
 Study-as-you-work
 Executive Education
 The ZSEM summer school
 Internship
Executive Education
 Their goal is to increase the abilities of leadership
among individual and organization
 The methods of instruction used enable managers to
advance their professional, intellectual and personal
abilities
 Executive Education at ZSEM offers many programs for specializing
in areas of management, marketing, finance, banking, and other
disciplines
 The programs last from one to ten days and they are developed in
coorporation with domestic and foreign experts
 The classes are held in very pleasan atmosphere, in small groups of
participants, through lectures, case studies and interaction between
students and proffesors
 More than 600 participants from domestic and foreign companies in
Croatia have participate in Exceutive Education Programs at ZSEM.
Executive Education
 In October 2006. prof. Philip Kotler, the biggest
marjketing expert today, was guest at Zagreb School of
Economics
 He gave a lecture to ZSEM students and also to
Croatian business society at Croatian National Theathre
 In May 2007. our guest at ZSEM was Jerry Weissman,
world known expert on business presentations, and he
gave a lecture for Croatian business society
 In November 2007. the guest lecturer at ZSEM was the
winner for the best book on marketing for 2007. from
American Marketing Association, Vijay Mahajan, and he
also gave a lecture for Croatian business society.
Study Programs at the ZSEM
 Undergraduate studies at the ZSEM
 Specialized MBA graduate program
 Study-as-you-work
 Executive Education
 The ZSEM summer school
 Internship
The ZSEM Summer School
 Each year, from mid-June and to mid-August, the ZSEM
organizes its summer school program
 The school is designed for students from Croatian and
foreign higher education institutions, who would like to
broaden their knowledge in the period following their
regular studies
 Through its summer school, the ZSEM offers 7 courses
that are part of its regular study program
 All courses are conducted in the English language
Study Programs at the ZSEM
 Undergraduate studies at the ZSEM
 Specialized MBA graduate program
 Study-as-you-work
 Executive Education
 The ZSEM summer school
 Internship
Advanced Teaching Methods
 ZSEM is a leading business school in using new
technologies, continuous Internet using and e-learning
through WebCT platform and videoconferences
 All classes, lectures and work materials, including all
school programs are available online, on WebCT
platform
 ZSEM is a member of EDEN( European Distance and Elearning Network)
The Case Study Method
The method of learning from cases in actual
practice (the so-called case study method) is an
interactive and dynamic form of learning, based
on principles of learning from real situations in
management. Students and lecturers jointly
analyse and discuss concrete cases,
exchanging opinions and experiences and
creating solutions that correspond to actual
business decisions. In its teaching methods, the
ZSEM continuously continually uses this useful
and modern method of learning
The Simulation Method
 Currently one of the most modern methods of learning
that the ZSEM uses in its work is the simulation method.
It is used in the higher years of undergraduate studies
and is also very useful in graduate study work. The goal
of this method is to place the student in a given role in
which he or she must apply insights learned during
instruction, as well as other skills, in order to best
identifty with the given role and complete his or her task.
One of the examples of simulation is Capestone, which
simulates ways in which decision-making in a company
influences its market position in the business
environment.
Literature
 Course literature includes the
world’s best textbooks in the
fields of economics, finances,
marketing and management,
which are provided for students
by MATE the publishing house
from Zagreb, one of the cofounders of the School
 The literature is included in the
scholarship
Continual Quality Evaluation
At the end of each semester, students evaluate
their professors and their colleagues. At the
conclusion of each year, and at the end of each
year they evaluate the entire programme. In this
way, through this process of student
evaluations,, the quality of the programme and
its work methods are continuously continually
improved
The Mentorship Programme
 The ZSEM is a higher education institution places much importance
on regularly consulting the latest literature and implementing the
latest findings in the field of educational guidance. In accordance
with this, the ZSEM initiated a mentorship programme for students,
entitled SPOT, in the 2006/2007 academic year
 SPOT (Croatian: Studenti Pomažu Orijentiraju Treniraju, i.e.
Students Help Orient Train) is a mentorship programme in which
first-year students (freshmen) receive a successful higher year
student as their personal mentor in order to help them successfully
integrate into the ZSEM’s system of studies
 Besides providing academic support, the mentorship relationship is
based on friendly contact, shared experiences and positive
identification with successful students
Knowledge Centers
 Knowledge centers at the Zagreb School of Economics and
Management continually organise seminars and conferences in
order to stimulate exchange and development of insights among
Croatian and foreign experts. The following centers operate within
the ZSEM:
 The Japanese Center
 The Center for Business Ethics
 The Center for European Studies
 The Center for the Management and Valorization of Intellectual
Property
 The Center for the Management of Public Administration
 The Center for American Studies
 The Russian Center (in preparation)
Career Center
 The Career Centre at the Zagreb School of Economics and
Management assists students in locating possibilities for
practical training through permanent and temporary
employment. The Career Centre provides firms with access to
students, and thus firms increase their chances of receiving
high-quality students and can quickly and efficiently find
students for temporary, permanent and other student jobs
 The common goal is to link firms and students for the benefit of
both sides. Students can find flexible jobs that can provide them
with financial support during their studies. Additionally, students
can develop their capabilities, skills, tools and techniques in
business through these employment opportunities
Student Future Day
 One of the most successful activities organised by the
ZSEM Career Centre and the School itself is Student
Future Day, the purpose of which is to present ZSEM
programmes and students to the Croatian business
community
 Representatives of the human resources departments of
leading Croatian firms attended Student Future Day, held
in May 2006 for the first time
 This project opened many doors in Croatian firms to
ZSEM students, leading to possibilities of practice
training and permanent employment.
The Student Union
 The ZSEM excels in offering its students various activities in its
extracurricular programmes. Students of the ZSEM can spend their
extracurricular time involved in the following activities:
• The Student Union
The organization of extracurricular activities is for the most part carried
out by the ZSEM Student Union, which has the following offices:
• The Financial Office
• The Office for Relations with Professors
• The Public Relations Office
• The Sports Office
• The Student Activities Office
• The Student Union’s most popular office is the Sports Office, which offers
the possibility of participating in the following sports: football, basketball,
handball, volleyball, golf and weight-lifting (i.e. fitness centre activities).
Student Study Trips
 ZSEM organises various study trips
 During the last academic year several groups of students
visited Japan, the Russian Federation and Cleveland in
the USA
 These study trips represent another vehicle through
which the ZSEM continuously strives to develop
international partnerships, in order to increase the
mobility of its students both during and after their
academic work.
www.themegallery.com