Transcript flowersexpo-2014-ru

FlowersExpo-2015
INTERNATIONAL EXHIBITION OF FLOWERS,
PLANTS, MACHINERY AND TECHNOLOGIES FOR
FLORICULTURE AND LANDSCAPE DESIGN
8 – 10 September 2015
Crocus Expo International Exhibition Center
Moscow
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FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
International Exhibition FlowersExpo:
The most important event for flower business
professionals, unique business platform that brought
together in one place all segments of flower industry,
floristics and landscape design.
International Exhibition FlowersExpo:
 Strategic professional platform for joint work of the
key industry leaders, for dialogue, sharing of ideas,
developing joint solutions and conclusion of
business contracts;
 Capacious resource for attracting new investments,
search of strategic partners, acquaintance with new
trends and services in floriculture, promotion of
innovative products and services offered by the
exhibition participants on the local and
international markets;
 Showcase of the world’s flower industry, mirror of
steady growing potential and prospects of the
Russian flower and plant market.
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FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Russian and international exhibitors
highly appreciate positive business results
of their participation in FlowersExpo, its
good business standing, professional
viability and friendly atmosphere.
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FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
FlowersExpo-2014 Statistics
Main Exhibition Sections
Cut and pot flowers
59%
Machinery and
Technologies
9%
Nurseries and
Landscape
15%
Floristics and
Design
17%
Participants
468 participants from 27 countries
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Russian companies
International companies
- 171
- 297
Visitors
12 360 visitors
15 300 visits
 International visitors from 40 countries
 Russian visitors from 75 regions
Among them: 2 500 owners and
top managers of floral business
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The number of participants over the last 4 years
302
355
438
2011
2012
2013
468
2014
468 exhibitors from 27 countries of the world including
Belgium, China, Colombia, Denmark, Ecuador, Ethiopia,
Holland, Hungary, Germany, Great Britain, Israel, India,
Italy, Japan, Kazakhstan, Kenya, Poland, Russia, South
Africa, Spain, Taiwan, Turkey, Finland, France, Ukraine,
the USA, and UAE took part in the exhibition in 2014.
Countries leading in the total number of participants,
companies and occupied exhibition space:
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Russia
Holland
Ecuador
Colombia
Poland
Danmark
Israel
Japan
- 171
- 83
- 64
- 43
- 27
- 26
- 8
- 7
- 2471 sq.m
- 1284 sq.m
- 1331 sq.m
- 600 sq.m
- 406 sq.m
- 179 sq.m
- 198 sq.m
- 90 sq.m
FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Participants:
 Breeders, producers and sellers of flowers and
plants, trees and shrubs, seeds, bulbs and planting
stock.
 Designers and manufacturers of greenhouses,
greenhouse equipment, machinery and equipment
for production and selling of flowers and plants for
floriculture and landscaping.
 Producers and sellers of decorative products and
accessories for florictics and design.
 Producers and sellers of garden equipment and
accessories for recreation.
 Research and design institutions, botanical gardens,
educational establishments, breeding companies.
 Landscape bureaus, architects, designers,
ornamental gardening specialists.
 Floristic companies.
 Companies rendering landscape, consulting,
logistics and IT services.
 Publishers and bookselling companies, mass media.
 Professional and public associations and unions.
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FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Sections
Flowers and Plants
 All species and varieties of cut flowers and pot
plants.
 Production and breeding of flowers and plants.
 Export, import, wholesale and retail trade.
Equipment and Technologies
 Constructions and equipment for greenhouses,
winter gardens and garden centers.
 Machinery, production equipment and materials
for floriculture, nursery sector and landscape
design.
 Equipment for trading rooms and pavilions.
 Logistics, equipment for packing, storing,
transporting and selling of flowers.
 Grounds, fertilizers, plant protection means.
 Garden implements for professionals and
amateurs.
IT, Services, Consulting, Logistics
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FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Sections
Flower Arrangement and Design
 Accessories and related products for floristics and
design.
 Dry and artificial flowers and plants.
 Floral compositions from fresh cut flowers, natural
and synthetic materials.
 Seasonal decor, Christmas trees, decorations and
accessories, compositions and gifts.
 Decorative applied products for flowers: vases, pots,
containers of various shapes, flower racks.
Nursery Sector, Landscape and Ecology
 Products of ornamental and fruit nurseries: trees,
shrubs, perennials.
 Seeds, bulbs and planting stock of flowers and
ornamental plants.
 Small architectural forms, garden furniture,
sculpture. Garden engineering equipment.
 Equipment for recreation in gardens and camping.
 Equipment, devices and materials for nurseries and
landscape design.
 Innovative and nature friendly “green”
developments.
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FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Visitors
All interested local and foreign consumers from
Russian regions and oversees countries:
 Owners, top managers and specialists of companies
producing and consuming flowers and related
products.
 Representatives from Russian and international
wholesale and retail companies, garden centers and
flower salons.
 Specialists engaged in floriculture, floristics,
landscape architecture and ecology.
 Representatives of shipping and logistics companies,
financial structures providing for flower business.
 Owners and representatives of mass media,
publishers, online resources.
 Scientists, specialists from research institutes,
botanical gardens, professors and students from
specialized higher educational establishments and
schools.
 End product consumers, members of public
associations and unions, gardeners, lovers of
flowers.
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FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Visitors
Visitors’ Interests and Preferences:
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Cut and pot flowers
Nursery products, landscape
and ecology
Floristics and design
Machinery and technology
Other
- 75%
- 35%
- 34%
- 18%
- 12%
Visitors’ Competence in Making Decisions
Regarding Purchases and Deliveries:
Make decisions
38%
Do not take
part in making
decisions
32%
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Take part
in making
decisions
30%
FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Venue
International Exhibition Center (IEC) Crocus Expo
is the most advanced exhibition complex on the
territory of Russia providing optimum conditions for
holding large international exhibitions.
Crocus Expo is a UFI member in Exhibition Organizer
and Exhibition Center categories.
International Exhibition Center Crocus Expo:
 549 000 sq.m of exhibition space, 3 Pavilions, 19
Exhibition Halls, 49 Conference Halls technically
equipped in accordance with the latest international
standards.
 20 000 free parking spaces for cars.
 Easy access for vehicles on the outer side of the
Moscow Ring Road with several exits from the
highway leading to the Pavilions.
 Convenient transport for exhibition participants and
visitors. It takes only 35 minutes by metro to get to
the Exhibition Complex from the center of the
capital.
 Exit from Myakinino metro station is located right on
the grounds of the exhibition complex.
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Exhibition Business Program
 Forum for the industry professionals:
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Conferences
Seminars
Presentations
Master classes
 Open Russian Championship on Professional
Floristics RUSSIAN CUP-2015
 Shows and performances of floristic schools and
the best florists organized by exhibition participants
and partners
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Exhibition Competition Program
 Competition for the best innovative solution in
the field of flowers and plants production and
selling
 Competition for the best product quality
 Competition Novelties of the Year
 Competition for the best design of the display
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Benefits of participation in
FlowersExpo-2015
FlowerExpo:
 The latest products and innovative technologies
displayed by 500 companies from 27 countries
leading in their market sectors on an area of
 18 000 sq.m in two Halls of the modern Exhibition
Center Crocus Expo.
 Professional visitors from all Russian regions, CIS and
overseas countries.
 Special programs for attracting business visitors from
Russia and abroad.
 Optimum participation conditions in terms of
costs/result ratio.
 Effective targeted advertising campaign.
 Intensive business program, competitions,
educational and entertainment events.
 Optimum exhibition dates perfectly fitting the
International Exhibition Calendar.
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FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Benefits of participation in
FlowersExpo-2015
Participating in the exhibition you will get:
 Strong marketing channel for promoting your
products.
 The best solution to get innovations, new products
and services to market.
 Opportunity to establish itself as a stable and popular
company.
 Optimum conditions for maximum commercial
success.
 Targeted professional audience from all Russian
regions and abroad.
FlowersExpo is your key to the
Green business in Russia!
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FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Advertising Campaign
 Advertising in 30 publications distributed in
Russia, Ukraine, Byelorussia, Kazakhstan,
Holland, Spain, Poland, Germany, Taiwan,
Colombia and Ecuador.
 Promotion of FlowersExpo at the leading
international and specialized exhibitions in
Russia and abroad.
 Advertising in specialized mass media, and on
popular TV channels.
 Outdoor advertising in Moscow.
 Direct advertising in Internet search engines.
 Online advertising on specialized websites,
portals, forums, social networks.
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FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Advertising Campaign
 Targeted e-mailing of information to more
then 20 000 Russian specialists.
 Distribution of 3 000 information leaflets
and 15 000 invitation cards.
 Online registration of visitors and early
matchmaking system.
 Mobile Application for iOS and Android
based smartphones: Flowersexpo.
Official Exhibition Site:
www.flowers-expo.ru
Facebook Page:
www.facebook.com/flowersexpo.moscow
Twitter Page:
www.twitter.com/flowers_expo
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FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Partners
National Guild of Florists
Guild of Professionals in Landscape
Industry
Association Greenhouses of Russia
Exhibition Patronage
RF Chamber of Commerce and Industry
ТПП РФ
General Information Partner
Flowers magazine
General Information Sponsor
Floriculture magazine
General Internet Partner
Information Portal GreenCom
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FlowersExpo- 2015 ¤ Moscow ¤ 8 – 10 September 2015
Exhibition Organizers
Exhibition Company GreenExpo Ltd.,
owner and operator of the exhibition
(Professional team with many years of experience in
organization of specialized flower exhibitions and
floristic competitions in Russia).
International Exhibition Center Crocus Expo, owner
of a modern exhibition venue.
Contacts:
Exhibition Company
GreenExpo Ltd.
143000, Russia, Moscow,
IEC Crocus Expo
Tel.: +7 495 221-12-51
E-mail: [email protected]
www.flowers-expo.ru
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See you at
FlowersExpo-2015!
Thank you for
attention!
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