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AGENCY PROFILE Moscow, Russia 2010 Established in 1997 as a part of a media-holding company, re-established in 2003 as an independent agency under 4Sformula brand name; Co-founder of Russian Association of DM Agencies; One of the biggest agencies in Russia specialized in different spheres of DM: • searching, renting and building special data bases • direct mail • telemarketing • organization and conduction of integrated programs • CRM • design General Manager Client Service Department Marketing Department Database Department Production Department Call-center * 100 full-time employees Our Partners • Golden Telecom (the biggest Russian telecommunication company ) • ОМNI-Service (a fulfillment company) • Postline (a fulfillment company) Our Major Clients B2C B2B BMW (BMW, MINI) Avaya Wimm-Bill-Dann (No1 Russian Heidelberg dairy products producer) Mosshoes (int. fair) Schwarzkopf & Henkel Global Expo (int. fair) Snezhnaya Koroleva (retail) Oracle SCA Hygiene Products (Tena) HP World Class (fitness centers chain) Fronstep Novartis CH IMAC Rusnova (catalogue sales) AIG Dental Expo BBDO SCA Hygiene Products Our Own Call -Center Only few DM agencies in Russia have their own call-centers, our call-center has • 100 full-time agents • Up to 50 free-lance agents • Nortel Network equipment (Meridian & Symposium) All agents receive trainings provided by Agency and by Clients. For certain projects we select people who have real knowledge or have worked in areas coinciding subjects of the projects. References • Mr. Alan Rosenspan, President of Alan Rosenspan & Associates (USA) appreciated our loyalty program “Schwarzkopf Club” which won the 3rd place at Direct Hit 2004 contest in Kiev (Ukraine) in “Complex DM Projects” category. Mr.Rosenspan was the contest head of the jury. 4S Formula also won the the 3rd place in “Telemarketing” category (“Researches for IT Sector” project). See www.dmit.com.ua • For references from our clients you may contact : – BMW RUSSLAND TRADING (7-495- 795 2917, Ms.Svetlana Kiyashkina, e-mail: [email protected] ) – SCHWARZKOPF & HENKEL RUSSIA (7-495- 795 0593, Andrey Kazakov, e-mail: [email protected] ) Thank you very much! Hope for mutually beneficial cooperation! +7 495 788-89-97 [email protected] www.4sformula.ru