Transcript Onion’ Model of Stakeholders

‘Onion’ Model of Stakeholders
The Wider Environment
Financial
Beneficiary
The Containing System
Negative
Stakeholders
The System
Sponsor or
Champion
Interfacing
Systems
The
Product
Political
Beneficiary
Functional
Beneficiary
Normal
Operator
Regulator
Operational
Support
Maintenance
Operator
Purchaser
The Public
Consultant
Developer
© Ian Alexander 2006
Example Onion Diagram:
Influences on a Video Game’s Product Manager
The Wider
Environment
The Containing
System
Competitor
Interfacing
System
User / Consumer
Pressure to
make game
enjoyable
(Negative
Stakeholder)
The
System
Maintenance
Operator
The Product
(a Video Game)
Player
(Functional
Beneficiary)
Pressure to
innovate
Player
(Normal
Operator)
The Public
Operational
Support
Politician
Director
Shareholder
(Financial
Beneficiaries)
Pressure to
make profit
Media
Regulator
Product
Manager
(Purchaser)
Developer
© Ian Alexander 2006
Pressure to
regulate violent &
sexual imagery