Transcript 投影片 1

CORPORATE FACTSHEET
NetDragon Websoft Inc. (777.HK)
 We are a leading innovator and creative force in China’s online gaming industry.
Established in 1999, we have been operating and developing a broad range of MMORPGs
since launching our first title - Monster & Me - in 2002. We target a full spectrum of
players, from hardcore to casual, with games developed based on internally generated IP
and on popular third-party IP.
 We are China’s pioneer in overseas expansion, having directly operated our titles in
overseas markets since 2004 in English and other foreign languages. We are also
penetrating other markets by cooperating with local partners.
 Our passion for innovative products + business models is limitless. We expect to
satisfy an even larger audience with unique games and other products in the future, as
we extend our business reach into mobile applications + multimedia.
For NetDragon… the Future is Now
Competitive Strengths
Strong development capabilities with 1,951 R&D staff (3,091 total staff count)*
Product diversity: Online Games, Mobile applications, Web 2.0 products, Multimedia initiatives
Proprietary customer information system to respond quickly to market change and demand
Geographically diversified player base with games available in multiple languages since 2004
Leader in promoting Online Payment + Direct payment channels, which comprises over 90% of revenue*
Experienced and seasoned management team, actively creating the rules of the Online Gaming trade in China
* As at 30 September 2009
Growth Strategies
Portfolio Development
 Leverage existing game assets to streamline game development
 Develop game content via IP licensing and acquisition, co-development projects and other forms of cooperation
 Target mass market and niches with various game styles and genre
 Recruit experienced game developers; Streamline integrated operations
Market Expansion
 Continue to directly pursue game development and operations in existing markets
 Cooperate with internationally renowned partners with global or regional presence
Broaden R&D efforts into promising IT fields and new media opportunities including in-house development of mobile
software applications, such as “Panda Reader” and “91 PC Suite”, targeting China’s emerging smart-phone users
Revenue
Net Profit
(RMB mn)
112.0108.7
120
100
58.5
60
45.3
50.9
48.8
17.6 18.9
20
8.3
3.3
3.7
09
09
3Q
20
09
2Q
20
08
1Q
20
08
4Q
20
08
3Q
20
08
2Q
20
07
1Q
20
07
20
4Q
07
20
1Q
09
09
3Q
20
09
2Q
20
08
1Q
20
08
4Q
20
08
3Q
20
08
2Q
20
07
1Q
20
07
4Q
20
07
20
3Q
20
2Q
1Q
20
07
09
09
3Q
20
09
2Q
20
08
1Q
20
08
4Q
20
08
3Q
20
08
2Q
20
07
1Q
20
07
4Q
20
07
3Q
20
07
20
20
8.4
0
0
2Q
5.5 9.3
9.5
5
07
0
13.8*
12.8
10
40
50
16.4
15
20
100
22.0
20
73.2
69.9
80
107.3
25.2 24.7
25
95.6
3Q
154.5
150
173.9
162.9
150.9
147.3
136.6136.5
20
191.6191.9
175.6
200
1Q
(RMB cents)
30
140
2Q
(RMB mn)
250
Basic Earnings per Share
* RMB8.3cents ex government grants and tax refund
Game Portfolio
Monster & Me
Conquer Online
Eudemons Online
• A 2D MMORPG
turn-based game
featuring magical pets
• Launched in 2002
• A 2.5D MMORPG
set in the ancient warring
states era
• Launched in 2003
• A 2.5D MMORPG with
background set in a
western fantasy world
• Launched in 2006
Tou Ming
Zhuang Online
Heroes of Might
and Magic Online
• A 2.5D MMORPG based on
the movie “The Warlords”
• Launched in 2007
• A 2.5D MMORPG based on
the famous PC game
Heroes of Might and Magic
• Launched in 2008
Zero Online
• A 2.5D MMORPG
set in outer space
and featuring robots
• Launched in 2007
Way of the Five
• A 2.5D MMORPG,
cartoony turn-based game
targeting a mass-market
audience
• Launched in 3/2009
Game Pipeline
CJ7 Online
Tian Yuan
Disney Fantasy
Online
• A 2.5D MMORPG incorporating
traditional Asian philosophy and
mysticism
• Expected to be launched in 2H 2009
• An turn-based MMORPG based on
Disney characters and themes
• Expected to be launched in 2H 2009
Dungeon Keeper Online
• Based on the movie “CJ7”,
starring and produced by
Mr. Stephen Chow
• Expected to be launched in 2H 2010
New Ultima Online
• Based on Electronic Arts’
“Dungeon Keeper™” line of games
• Becoming the first 3D MMORPG of the Group
• Expected to be launched in 2H 2010
• A new version of Electronic Arts’
“Ultima Online™”
• In collaboration with EA’s Mythic Entertainment
• Expected to be launched in 2011
•
Aggregate PCU, ACU and ARPU
1Q2007
2Q2007
3Q2007
4Q2007
1Q2008
2Q2008
3Q2008
4Q2008
1Q2009
2Q2009
3Q2009
PCU
(‘000)
523
638
707
787
669
697
544
591
695
632
519
ACU
(‘000)
274
359
404
407
313
355
311
317
333
310
273
ARPU
(RMB)
129
146
164
158
187
138
146
143
200
174
182
Note: ARPU = Revenue / no. of ACU
Online games include Way of the Five, Conquer Online, Eudemons Online, Zero Online, Tou Ming Zhuang Online, Heroes of Might and Magic Online and others.
Investor Relations Enquiry
NetDragon Websoft Inc.
www.nd.com.cn/ir
® All rights reserved 2009 NetDragon Websoft Inc. – 2009 November
Maggie Zhou
+86 591 8754 3120
[email protected]